Peet’s Coffee Debuts RTD Iced Espresso Nationally
Peet’s Coffee expanded its ready-to-drink portfolio with the national launch of Peet’s True Iced Espresso, a line of shelf-stable canned iced espresso flavours inspired by top-selling drinks in Peet’s coffee bars: Black and White, Vanilla Latte, Caramel Macchiato and Mocha.
The Peet’s True Iced Espresso line features dark roast single-origin Colombian coffee, which provides a deep roasted sweetness so minimal sugar and calories are needed for a pure coffee indulgence.
“Iced espressos in Peet’s coffee bars are incredibly popular, representing over 40% of our cold coffee sales,” says Gretchen Koch, director of marketing and innovation at Emeryville, California-based Peet’s Coffee’s Coldcraft division. “After the success of bottling our signature cold brew, we are excited to introduce a premium RTD iced espresso that can be enjoyed anywhere. It was not easy to craft a canned shelf-stable coffee that is worthy of Alfred Peet’s name. We focused on sourcing high-quality, clean ingredients and fine-tuning the production method to ensure a creamy coffee experience on par with the iced espresso beverages handcrafted by Peet’s baristas,” she says. “By using better ingredients, our Peet’s True Iced Espresso has 25% fewer calories per ounce and forty percent less sugar per ounce than the category leader, making it the perfect coffee for on the go.”
Peet’s True Iced Espresso joins an existing portfolio of RTD beverages from Coldcraft, the Peet’s business unit dedicated to the innovation, production, and delivery of RTD and keg craft beverages.
The following flavours are between 100 and 130 calories, feature hormone-free milk and pure cane sugar that range from 10 to 17 grams, and come in 8-fluid-ounce cans with a suggested retail price of USD $2.99:
• Black and White: A lightly sweetened creamy latte.
• Vanilla Latte: Smooth blend of espresso, milk and vanilla.
• Caramel Macchiato: Rich, buttery caramel and velvety milk meet an intense shot of espresso.
• Mocha: A melding of bold espresso, milk and Dutch-processed cocoa.
Peet’s True Espresso is available in grocery locations throughout the United States, such as Kroger, Albertson’s and Safeway beginning this week. The line is also available on Peets.com. Peet’s True Espresso will roll out to additional grocery retailers throughout summer 2018.
For more information, visit www.peets.com.
