Twinings launches a new range of Fruit Coolers in the UK
Credit: Twinings
Twinings today unveiled a new range of Fruit Coolers in two refreshing flavours – Peach and Tropical. Twinings new Fruit Cooler range – launching in retailers across the UK – is a new way to enjoy Twinings’ infusions, offering delicious, caffeine-free summer refreshment at only four calories per 200ml serving.
The latest Fruit Cooler portfolio has been specially crafted to be brewed hot and enjoyed chilled. Just infuse one tea bag in 200ml of freshly boiled water for three minutes, allow to cool, and enjoy over ice. The new Fruit Cooler flavours are:
• Peach: delicate peach-flavoured infusion with rosehips and white hibiscus
• Tropical: delicate pineapple-flavoured infusion with roasted chicory root and orange peel.
Harnessing 300 years of innovation and expertise at Twinings, the new Fruit Cooler range responds to consumer demand for different, refreshing ways to enjoy tea. Data from Twinings shows that 32% of UK consumers have enjoyed iced or cold tea and infusions in the 12 months up to November 2023 (Source: Twinings Demand Landscapes Quantitative study (FiftyFive5), Nov 2023). They also complement Twinings’ existing range of infusions, which can be brewed hot and enjoyed over ice.
Each carefully curated blend is tried, tested, and crafted by Twinings Master Blenders, with an experienced consumer sensory panel enhancing the product’s development. “From our rigorous consumer research and monitoring of global consumption trends, we know consumers are always looking for new, exciting ways to elevate their cold drink experiences – from working at home to drinking with friends,” said Gill Close, UK & Ireland marketing director at Twinings. “That is why we’re delighted to introduce a new way to enjoy our infusions with Twinings Fruit Coolers – providing an easy and delicious way to stay refreshed and experience more in every moment this summer, by making our new Fruit Cooler the way you want to drink it, hot, over ice, with or without your garnish of choice or even mixed with some sparkling water.
He added that “this latest investment in the cold drink space reaffirms our long-standing commitment to innovation and evolution – creating the best tasting drinks for the evolving needs of consumers and empowering them to take a moment of cool refreshment.”
Twinings’ new range of Fruit Coolers are available to purchase at twinings.co.uk and Amazon now, Waitrose and Tesco beginning 5 August, and Sainsbury’s from 21 August – with a MSRP of £2.49 per pack.
