Rokit Redesigns Packaging for Nespresso-Compatible Pods
Rokit Pods has redesigned its packaging for a more striking and contemporary feel, following its successful launch of Nespresso-compatible coffee and tea pods in the UK in 2017.
Scott Markham founded London-based Rokit Pods after realising there needed to be a simpler way of making healthy coffee-alternatives at both home and in the office. “Making my cup of matcha the traditional way every day was always a huge task,” he says. “It began by avoiding breathing too heavy whilst scooping the powder to not create the matcha cloud, and then I had to whisk like crazy. I thought there has to be an easier way…our Nespresso machine sitting there in the corner caught my eye, and I found the answer!”
That’s when Scott and his co-founder and wife, Bev, made it their mission to create an easy, good-for-you organic “cuppa something,” using existing coffee machines.
Rokit Pods’ current line up includes:
- Matcha Green Tea – This full-bodied, earthy, hearty and organic matcha green tea is made from high-quality, fine ground, powdered green tea to create a delicate fragrant drink.
- Yerba Mate – This organic, soft and distinctive tasting drink is made from the dried leaves of an evergreen holly native to South America. Sharing this drink from a traditional gourd is a sign of friendship and bonding and often becomes a social event.
- Ultimate Coffee – This warming and unique organic coffee blend is made using natural and organic extracts of Panax ginseng, Goji berry and Maca.
Since its inception, Rokit has made huge strides, and the packaging redesign is only step one of their long-term plans. The PepsiCo Nutrition Greenhouse program selected Rokit for the class of 2018. Each brand chosen receives a grant to accelerate the business and work alongside PepsiCo’s specialized mentors across all business development.
Markham notes that the redesign enhances the packaging’s visual presence across the board. “And now that we have the new branding, the PepsiCo programme is really supporting and helping us move forward and focus on obtaining sustainable growth with their resources, expertise, access and knowledge of the relevant marketplaces,” he says.
Looking toward a bright future, Markham anticipates introducing new flavours to Rokit’s current line up and making the pods more readily available in the UK market as well as globally. Rokit has also set its sights on transitioning to fully compostable pods in an effort to minimize its carbon footprint.
Rokit Pods are available at Whole Foods UK, boutiques around the greater London area and Amazon. MSRP for the Matcha Green Tea, Yerba Mate and Ultimate Coffee is £7.99 per 10-pack and £13.99 per 20-pack.
For more information, visit: https://rokitpods.com/
