Super-premium Nescafé delivers new tastes through roasting innovation
With its new Nescafé Gold Blend Roastery Collection, Nestlé is launching barista-style soluble coffees that harness the company’s unique expertise in roasting technology to deliver new taste profiles.
Collaborating closely with the company’s coffee business, Zone EMENA and the UK market – where the new range is now on sale – experts at the Nestlé’s coffee research and development center in Orbe, Switzerland and Marysville, USA developed innovative approaches to roasting for this range, plus recipes and packaging – all within an eight-month timescale from idea to launch.
The experts worked tirelessly to perfect different roasting profiles for the Arabica and Robusta beans used in the two new blends, experimenting with roasting levels and roasting times. ‘The Light Roast’ has a smoother, more delicate taste, with notes of caramelised honey and toasted biscuit, while ‘The Dark Roast’ is bold and intense, with notes of dark chocolate and roasted nut.
The coffee beans are grown and produced in a sustainable way that benefits coffee farmers and the environment, and are packaged in aluminium tins that are 100% recyclable and plastic free – to support Nestlé’s 2025 packaging commitment.
Damien Tissot, head of Nestlé Product Technology Center Beverage in Orbe, said: “Nescafé Gold Blend Roastery Collection delivers amazing new taste profiles, due to an innovative roasting process that allows us to emphasize the natural taste of the different beans and use them in our blends, fitting the current trend towards specialty coffee. The plastic-free packaging is another proof of our commitment to delivering sustainable innovation for all Nestlé coffee brands.”
Don Howat, global category leader for Nescafé, said: “This is a great concept based on really strong consumer insight. The range was developed in record time and we’re excited to be launching in the UK, then quickly rolling out to other markets. Fantastic teamwork!”
Two additional soluble coffee innovations have also just launched in the UK. Nescafé Azera Craft Coffee, the UK’s first craft coffee in instant format, and Nescafé Azera My Way Latte, the market’s first instant latte that can be prepared using a choice of milk or plant-based milk alternatives.
Discover how Nestlé is ‘Raising the Bar in Coffee‘ across its entire portfolio, in this recent feature written by chief technology officer, Stefan Palzer. And find out how Nestlé is pioneering new lower-carbon coffee plant varieties for distribution to farmers.
