Blue Bottle Debuts NOLA Craft Instant Coffee
Credit: Blue Bottle Coffee
Blue Bottle Coffee is honouring its New Orleans-Style Iced Coffee with the launch of NOLA Craft Instant Coffee Blend and roll-out of refreshed packaging with a bold new look for all NOLA products over the coming months.
Now available, NOLA Craft Instant Coffee Blend marries the flavour of Blue Bottle’s New Orleans-Style Iced Coffee with the convenience of soluble coffee, allowing coffee lovers to enjoy this indulgent drink anywhere. Affectionately known as NOLA, Blue Bottle’s New Orleans-Style Iced Coffee has become one of the brand’s most popular drinks, with around three million sold annually in cafés across the US and Asia. First introduced in 2005 when Blue Bottle founder James Freeman started selling it at farmers markets in the San Francisco Bay Area as an iced-latte alternative, NOLA is inspired by the traditional New Orleans tradition of serving sweet, milky coffee cut with chicory. Over the years, the recipe has been perfected to achieve a delightful balance of coffee, chicory, and sweetness offering a harmonious experience in every sip. Crafted from Blue Bottle’s specialty coffee and chicory blend, the new soluble coffee blend is transformed into aromatic granules that dissolve instantly, delivering the classic NOLA taste with ease.
“In celebration of longtime guest favourite, NOLA, we’re proud to introduce NOLA Craft Instant Coffee Blend as a way for more people to enjoy this coveted drink,” said Benjamin Brewer, senior director, global innovation and coffee quality at Blue Bottle Coffee, Oakland, California. “After countless tastings, we perfected NOLA Instant, ensuring it encapsulates the signature flavour that fans of the drink have come to cherish. With this new addition, alongside our diverse range of NOLA creations and ‘Summer of NOLA’ festivities, we invite everyone to indulge in the distinct taste of NOLA wherever they may be.”
Blue Bottle has continuously expanded NOLA offerings, evolving from a singular beverage into an entire experience with a diverse product portfolio. In its café, Blue Bottle has introduced variations such as Hot NOLA, seasonal flavours, and formats like NOLA Cola, NOLA Shakeratos, and NOLA Floats. The introduction of Iced NOLA cartons in 2010 further broadened its availability to grocery stores, where it has remained a top seller in natural grocery stores. Meanwhile, the introduction of offerings such as Blue Bottle’s New Orleans-Style Coffee and Roasted Chicory Kit and NOLA Concentrate make it easy to enjoy the drink at home. Most recently, Blue Bottle introduced NOLA Almonds, chocolate-dipped almonds infused
with New Orleans-Style Coffee in Blue Bottle cafés.
NOLA Craft Instant Coffee Blend is available in a package of five pre-portioned single-serve sachets (USD $10), a three-pack set of 15 sachets ($26), and in a one-box set with Blue Bottle’s Subminimal NanoFoamer ($47). The items can be purchased online, in Blue Bottle cafés, or on Blue Bottle’s TikTok Shop.
NOLA Summer
To celebrate the Summer of NOLA, Blue Bottle is hitting the road with the NOLA Truck Tour. From the sunny beaches of Korea to the busy streets of Tokyo, NOLA trucks will bring dreamy, indulgent NOLA experiences to popular summer spots throughout July and August. Confirmed truck locations, dates, and opening hours are subject to change based on locations outlined below:
● Yangyang Surfyy Beach, South Korea: 12 July – 25 August
● Dayuntiandi, Shenzhen, China: 28 July – 17 September
● Toyosu Park, Tokyo, Japan: 17 August – 22 August
● Malibu, CA, USA: 30 August – 2 September
● Malibu Chili Cook Off: Tickets required
● New York: Dates and locations to be announced
Consumers can track the NOLA trucks in the US on Blue Bottle’s Instagram, @bluebottle, to learn where the truck will pop up next. The NOLA Truck Tour is a highlight of Blue Bottle’s NOLA Summer celebration which kicked off in June in select Blue Bottle cafés.
Special summer offerings available through 4 August include:
● NOLA Cold Foam — New Orleans-style iced coffee topped with a cloud-like concoction of sweet vanilla cream and a dash of savory salt. Offered for a limited time at select cafés.
● NOLA Fridays — Every Friday enjoy $1 off any 12 oz or 15 oz New Orleans-Style Coffee drink including the NOLA Shakerato, in all Blue Bottle cafés between 2pm-4pm when ordering on Blue Bottle’s mobile app.
For more information, please visit: bluebottlecoffee.com.
