Kicking Horse Coffee launches a new brand campaign and K-Cup line
Credit: Kicking Horse Coffee
In celebration of Fairtrade Month, Kicking Horse Coffee has announced two bold new moves: their first-ever K-Cup range launch and a daring new brand campaign.
For nearly three decades, Kicking Horse Coffee has stood for uncompromising ethics, bold flavours and an unapologetic attitude. The beloved Canadian brand from the Rockies has built a loyal following by crafting its coffee in partnership with Fairtrade farmers who pour pride into every bean. Now, Kicking Horse is kicking things up a notch.
To meet growing demand, Kicking Horse has teamed up with Keurig to bring its premium, Fairtrade, and organic blends to more homes across North America. Now available in Kick Ass (Dark Roast), Three Sisters (Medium Roast), and Happy Camper (Medium Roast), these K-Cups offer the same rich, bold flavour Kicking Horse fans love — crafted to match the full-bodied experience of a traditional pour-over, in a convenient format.
Its new “Kickstart Your Heart” campaign is a first for the brand and taps into the bold and fearless essence of Kicking Horse Coffee. Featuring a playful visual of a donkey riding a motorcycle (and set to Mötley Crüe’s “Kickstart My Heart”), it reflects how coffee powers action and productivity in a fresh, irreverent way. The campaign reflects CMO Lori Hatcher-Hillier’s ethos: “Coffee is the conduit to getting s*** done every day.”
The story behind Kicking Horse is as rich as their beans. Founded in Invermere, BC, the brand is committed to empowering farmers, ensuring every cup tells a story of integrity and grit. Through Fairtrade partnerships, they aim to support coffee producers by facilitating fair compensation, which helps invest in their communities and improve livelihoods through access to education, healthcare, and sustainable practices.
The full product range is now available on the Kicking Horse Coffee website and at major retailers across Canada. The MSRP is CAD $25.99 for 24ct and CAD $12.99 for 10ct.
