Jimmy’s Coffee launches canned variant
Beverage Brand, Jimmy’s Iced Coffee, has launched an Iced Coffee Flat White Extra Shot in a 100% recyclable can, to deliver a caffeine fix and reduce plastic pollution at the same time.
The Iced Flat White is the brand’s first beverage to come in an aluminium can and is a notable departure from the bright, colourful cartons of other Jimmy’s flavours. The aluminium can was chosen for its serious eco credentials as it will not degrade irrespective of the number of times it has been through the recycling process, therefore having an unlimited lifespan.
The decision to launch the Iced Flat White in an infinitely recyclable format followed the news that only 9% of all plastic is ever recycled which further prompted the brand to pledge becoming entirely plastic free by 2020.
As the brand’s co-founder Suzie Cregan said: “We’ve always championed sustainability with our paper cartons and by switching to bio-caps (made using energy from sustainably sourced sugar cane), therefore opting for cans which can easily be recycled in to the same format again and again was the logical next step.
“Being based on the south coast of England, the ocean and the environment is a big part of who we are and what we do, and we want to look after that,and we know our customers do.”
Inside the slick black and gold can is a smooth flat white made with a line-up of just five ingredients including ethically sourced and Rainforest Alliance accredited Arabica beans, semi-skimmed milk and a touch of unrefined demerara sugar. The Flat White Extra Shot the strongest Jimmy’s Iced Coffee beverage yet.
Suzie’s co-founder and brother Jim Cregan said: “With Flat White fast becoming the nation’s coffee of choice, we knew we wanted to make a stronger iced coffee to meet that demand.
“Our tasting development started with us adding an espresso to our current Original. It was epic. So, to now have the recipe refined into a super smooth Iced Flat White, with an extra kick, all wrapped up in infinitely recyclable packaging is really exciting.”
The Flat White Extra Shot is available to purchase in Whole Foods and select high street retailers, with an RRP £1.85.
