Flavorchem opens new Center for Taste Innovation

Flavorchem, an established leader in the manufacturing of flavour, ingredient, and colour solutions, has announced the opening of the SRS Center for Taste Innovation at its Downers Grove campus in Illinois. The new 25,000 sq ft, state-of-the-art facility is named after the late Salvatore R Sprovieri, who founded the company in 1971 with his brother Phil, who maintains an active leadership role.

The focus of the architectural design was to create and deliver a boutique customer experience that encourages innovation, collaboration, and experimentation with trending foods, beverages, flavours, and ingredients. Every element within the space was intentionally designed to deliver the most premium sensory experience, from the three guest suites fully equipped with workstations and mini bars to the chic Toto toilets that provide the most intimate comforts. “Our goal was to create a space that would be a destination for clients. Customer experience was the focus of this project,” said Ross Sprovieri. “We want our customers to be part of the product development process.”

Upon entering the building, guests are immediately welcomed by an open marketplace environment equipped with snack stations and a coffee bar, modeled after the food halls in urban centres around the US and globally. To support the commercialisation of new products and technologies, the building boasts an R&D kitchen, four specialised application centres, a dedicated pilot plant with HTST, UHT, and aseptic processing and filling capabilities, a sensory room for blind and controlled testing, and premium guest suites to ensure clients are comfortable during their visit.

“We have come a long way since making syrups in our family’s basement,” says Phil Sprovieri, vice president of Sales, “My brother would be proud.”

To see inside the SRS Center for Taste Innovation in Flavorchem’s latest video launch, visit: www.flavorchem.com/srs-center-for-taste-innovation.