Lavazza expands its partnership with the James Beard Foundation
Food Photography New York City
Lavazza has served as a sponsor of the James Beard Foundation since 2011, contributing to various efforts of the nonprofit organisation with their shared values in mind. The values of the James Beard Foundation closely mirror the values of Lavazza, with programmes devoted to food excellence, creating a sustainable future, and improving diversity and inclusion in the culinary sphere. Along with sponsoring the James Beard Awards Reception, Lavazza sponsors the Beard House Fellows Program, JBF Greens, the Beard House Purveyor Program, Bread Does Brunch Series, Taste America, the JBF Gala and is currently serving as the Official Partner of the James Beard Foundation’s Advocacy and Sustainability programme.
Most recently, Lavazza USA announced that it is now the official coffee sponsor for Platform by the James Beard Foundation, a state-of-the-art show kitchen, event space, and educational hub for outstanding culinary arts programming that launched this spring. Within the newly launched educational space, Lavazza recently co-hosted a ‘Breakfast Around The World’ brunch where Lavazza coffees were paired with global dishes prepared by James Beard chefs.
The Turin, Italy-based coffee company also announced that it will co-host additional ticketed events this autumn including ‘Espresso Cocktail and Cakes’ and ‘Breakfast The Italian Way’. Together, Lavazza and the James Beard Foundation strive to elevate the culinary world and create unique experiences that celebrate the art of coffee and food.
Lavazza is also the exclusive coffee sponsor for all four tennis Grand Slams, including the US Open, which begins later this month.
- By Aubrye McDonagh Leigh
