Remedy kombucha launches into Leon restaurants
Image: Leon
Leon is partnering with UK kombucha brand, Remedy, to offer its customers a healthier drink alternative. Remedy will launch into Leon chains nationwide this month, with Wild Berry and Ginger Lemon flavours in 250ml cans (RRP. £2.79) – the first and only no-sugar kombucha brand to be made available within the healthy fast-food chain.
Remedy recently announced that it has become the first – and only – kombucha to be available in all the UK’s ‘Big 5’ supermarkets (Tesco, Sainsbury’s, Asda, Waitrose and Morrisons). Meanwhile, other recent launches also include into fast food and coffee chains, Starbucks and Wasabi, signifying the growing demand for kombucha in the UK, with the category growing at 37% RSV (retail sales value) year on year.
The addition of Remedy into Leon provides a healthier soft drink option for Leon customers, with the kombucha being free from sugar and artificial sweeteners, and bursting with live cultures (good bacteria), organic acids and antioxidants that are widely reported to support gut health. This move supports findings highlighted in a recent Mintel report, which shows that almost half (42%) of food and drink buyers would step up their buying of healthy food and drink products as the cost-of-living crisis eases.
Ian Hadley, commercial director at Remedy Drinks UK, said: “We’re delighted to be launching into Leon as the chain reflects everything Remedy stands for – nutritious, healthy food, which is not only delicious, but which is also good for your gut! Being included in the Meal Deal highlights the growing support for kombucha in the UK and signifies how consumers are not only looking for healthier alternatives when it comes to grocery shopping, but when it comes to their fast-food choices, too.”
Consumers are also becoming increasingly aware of the negative connotations of ultra-processed foods, which frequently made the headlines in 2023. According to the Mintel report, 46% have noticed recent stories about UPFs in the press or on social media recently; with 64% thinking that highly processed foods are unhealthy – suggesting that the healthier, more natural offerings available through stores such as LEON, may see a rise in popularity as a result.
Remedy Kombucha is now available in a wide range of fruit flavours, including Raspberry Lemonade, Wild Berry, Cherry Plum, Mango Passion, Ginger Lemon, Peach and Orange Squeeze; most recently, Remedy also announced the launch of Remedy Energy – a healthier twist on energy drinks with the same caffeine hit as other big players in the market, but powered by all-natural ingredients including green coffee bean and ginseng, initially available in Berry Blast and Tropical Twist flavours from retailers including Sainsbury’s, Holland & Barrett, and WHSmith.
To find out more about Remedy, visit remedydrinks.co.uk.
