Peet’s Coffee Releases Nespresso-Compatible Capsules
Peet’s Coffee has introduced Nespresso Original Line compatible capsules. The line, called Peet’s Espresso, has four offerings – Ricchezza, Crema Scura, Ristretto, and Nerissimo – highlights the brand’s signature rich and dark espresso flavours in a new format that meets single serve consumer demand.
“Peet’s Coffee is excited to launch Nespresso Original Line compatible capsules for fans of intense espresso,” says Robyne Eldridge, senior director of CPG marketing, Peet’s Coffee, Emeryville, California. “The Peet’s Espresso aluminum capsule format gives coffee connoisseurs the freedom to be their own barista at the ease of a button, enjoying the complexity of our signature dark espresso conveniently at home or at the office. In less than a minute, anyone can enjoy a perfectly pulled, mess free, beverage.”
Peet’s Espresso flavours range from 8 to 11 in intensity and come in 10-count cartons with a MSRP of USD $7.50 each:
• Ricchezza — layered textures of complex espresso with notes of blossom, berry, brown sugar. Intensity 8.
• Crema Scura — thick espresso inspired by Peet’s coffee bars with full-bodied earthy, nutty notes balanced by a creamy enduring finish. Intensity 9.
• Ristretto — delivers a touch of chocolaty truffle complemented by crushed spice, rich fruit and bold espresso smoothness. Intensity 10.
• Nerissimo — an indulgent balance between espresso’s bitter bite and a crème brûlée sweetness. Intensity 11.
Peet’s Espresso is now available at select retailers throughout the United States such as Target, as well as at Amazon.com and Peets.com. To learn more, visit www.adeeperdark.com.
For more information on Peet’s Coffee, visit www.peets.com.
