NKG acquires majority stake in the Nordic Approach Group
Neumann Kaffee Gruppe (NKG) announced it has acquired a majority share in the Nordic Approach Group, including Tropiq, based in Oslo, Norway. This partnership creates a dominant force in the specialty coffee market, setting new standards for innovation, quality, and sustainability.
Nordic Approach, founded in 2011 by Morten Wennersgaard and Andreas Hertzberg, is one of the most respected specialty coffee importers in the world. Based in Oslo, the team has created a remarkable identity and value for their customers through exceptional quality in coffee, services, information, and marketing.
In 2017, Nordic Approach spun off its sourcing department – Tropiq – to serve not only micro-roasters and small volumes of specialty coffee, but also roasters that were looking for high-quality coffee in larger volumes. With colleagues in Ethiopia and Colombia, Tropiq has a strong focus on fostering farmer relationships on the ground.
“With the acquisition of the majority of shares in Nordic Approach and Tropiq, said NKG Group CEO David M. Neumann, “we are confident that we now are in an ideal position to expand our specialty business not just in Scandinavia, but across Europe, Asia and the Middle East. At the same time, we will become better business partners for producers and sellers of the highest quality coffees and to offer a full range of green coffee and coffee-related services to the high-quality focused Scandinavian market.”
Hamburg, Germany-based NKG is a green coffee service group, that operates more than 50 companies in 26 countries.
Morten Wennersgaard and Andreas Hertzberg remain as minority shareholders and will continue leading and developing the companies as managing directors.
“Nordic Approach, Tropiq and NKG are aligned in the focus on sustainability and supporting coffee growing communities at scale. We believe that this step will open doors to new possibilities, collaborations, and resources that will benefit our team, our customers and the specialty coffee community,” said Wennersgaard and Hertzberg. “As part of the NKG network, we will continue our journey of growth while upholding the values and practices that have made us successful. We’re extremely motivated to extend our product range, increase presence in existing markets and expand our specialty coffee business worldwide, thanks to Nordic’s and NKG’s joint vision and expertise. Together, we’ll make a global impact and continue to bring amazing coffee to even more people.”
Everyone at NKG is welcoming Morten, Andreas, and their teams in Oslo, Addis Ababa and Bogotá. Wennersgaard and Hertzberg, along with other colleagues from the group, will be representing NKG at the World of Coffee in Athens, 22-24 June.
