Aiya Matcha unveils its Sugar Free Sweetened Matcha To Go
Image: Aiya America
Aiya America, Inc (Aiya Matcha), family-owned leading premium Japanese matcha company, announced the launch of its latest innovation–Sugar Free Sweetened Matcha To Go. A guilt-free spin on the beloved Sweetened Matcha To Go, the sugar-free version is sweetened naturally with stevia, ensuring customers experience the same Matcha latte goodness they know and love.
Crafted for busy bees and Matcha enthusiasts alike, the new Sugar Free Sweetened Matcha To Go packs all the flavour and tranquility of a traditional Matcha latte into a convenient, pocket-sized package. Blended with the finest culinary-grade Matcha and natural sweetness courtesy of stevia, each sip delivers a burst of vibrant flavour and a wave of serenity, without sugar or artificial additives. Whether preferred hot or cold, Sugar Free Sweetened Matcha To Go is ideal for crafting lattes or adding to smoothies and other blended drinks. No sifting or whisking is required, just add dairy or non-dairy milk and ‘let the matcha magic unfold’.
“At Aiya, we’ve always been committed to expanding the accessibility of premium matcha to consumers across the globe,” says Fumi Sugita, president of Torrance, California-based Aiya Matcha. “Curated in response to a significant rise in sugar-free demand, our new Sugar Free Sweetened Matcha To Go is the perfect guilt-free solution for people of all ages seeking a convenient moment of calm amidst the chaos of everyday life.”
The exponential growth of the sugar-free category is the driving factor behind Aiya Matcha’s latest innovation as it’s expected to reach $65.31 billion by 2029. With a surge in demand for low-sugar, low calorie options, Aiya Matcha’s new offering not only embraces dietary preferences but also reflects the brand’s commitment to meeting evolving consumer needs.
Sugar Free Sweetened Matcha To Go joins Aiya Matcha’s existing single-serving convenience line which includes Matcha To Go, Sweetened Matcha To Go and Sweetened Roasted Matcha To Go.
Sold in packs of ten, Sugar Free Sweetened Matcha To Go is available for a limited-time SRP of USD $15.99 direct to consumers’ doorsteps via aiya-america.com and Amazon.
