The 42nd edition of Host Milan returns in person with over 800 events & 1000 exhibitors
To be held ‘face-to-face’ and employing full safety protocols, Host Milan will take place at Fieramilano in Milan, Italy from 22-26 October. The show features more than 1100 exhibitors from 40 countries and more than 800 events, divided into the exhibition’s three macro areas: Professional Catering, Bakery, Pizza, Pasta; Coffee, Tea, Bar, Coffee Machines, Vending, Ice Cream, Pastry; and Furniture, Technology, Table.
In partnership with the Specialty Coffee Association (SCA), Host Milan will hold the world coffee SCA 2021 Championships – World Barista Championship, World Brewers Cup and World Cup Tasters Championship. The agreement with SCA also calls for three editions of the championships at Host Milan, in 2021, 2023 and 2025. ALTOGA, the National Association of Coffee Roasters, Importers and Wholesalers, will then organise the subsequent events through the 7th Grand Prix of Italian Coffee, organised by the Italian Coffee Masters’ Academy, AICAF. The programme will feature the greatest aspiring Italian baristas competing against one another, contending with the latest concoctions all themed around the food and wine tradition of Italy. Meanwhile, the 2nd Italian Latte Art Grading Championship will be seeking out the greatest milk producers of the Bel Paese. The winners will then be given the chance to compete in the second edition of the World Latte Art Grading System Battle. The Coffee programme is capped off with Coffee Addition, the event and coffee tasting corner, organised by AICAF and ALTOGA.
“We are delighted to host the SCA 2021 World Barista Championships, World Brewers Cup and World Cup Tasters Championship this October. This news is further confirmation that this will be a crucial event for the relaunch, the place to be from which the world of hospitality will kick off stronger and more vibrant than ever, under the banner of innovation, sustainability and training. In particular, the SCA championships within SIC, the historic International Coffee Exhibition, which has always been a reference point for the coffee industry, round off a unique offer both in terms of the level of the exhibitors and the events represented,” said Simona Greco, global exhibitions director at Fiera Milano SpA.
The simultaneous holding of Tuttofood, the reference hub for the agri-food ecosystem, will make it possible to exploit the synergies between two similar and complementary worlds. All this will put the spotlight on the relaunch of the entire supply chain: from the raw material to roasting, from grinders to espresso, cold brew and filter machines; from vending to the cup, to the finished product in all its forms, including large-scale distribution. For everyone, it will be an opportunity to take a close look not only at the latest innovations in professional equipment, but also to spot the trends that are shaping a sector in full evolution, including new consumer needs, the spread of contactless technologies and IoT-related solutions, from payment systems to sustainability.
To register or for more information, visit: HostMilano (fieramilano.it).