Italian food brand debuts into the coffee category
Image: Crosta & Mollica
Crosta & Mollica has announced the release of Caffè Torinese, a new Italian ground coffee, marking the modern Italian food brand’s debut into the coffee category. Caffè Torinese is launching exclusively into Waitrose from 15 October 2023; RRP GBP £3.99, 227g.
Coffee culture is currently thriving in the UK, and consumers are increasingly discerning about how they enjoy their caffè moment, with authenticity being key.
The ground coffee is created using a blend of Arabica beans and Robusta beans. The beans are roasted and blended to create a full-bodied coffee with notes of chocolate and toasted bread.
Crosta & Mollica, which simply means ‘crust & crumb’ in Italian, was founded with a desire and dedication to bring well-made Italian food to the UK. Over the past year, the brand has expanded its Italian supermarket range with new launches into the oven-ready meal and bakery categories as it continues to capitalise on the growing UK market for Italian food. Crosta & Mollica is now making a move into the coffee category with Caffè Torinese.
