Flavoured instant coffee brand branches into home compostable coffee pods
Image: Beanies Flavour Coffee
Beanies Flavour Coffee, known for over 40 flavours of instant coffee, is moving into the world of single-use pods.
The County Durham-based manufacturer is launching a range of Nespresso-compatible pods with in vanilla, caramel and hazelnut variants. Made with 100% arabica coffee, the pods are also fully home compostable.
Mark Stangroom, Beanies’ sales and marketing director, said: “After already having considerable success with our flavoured instant coffees, which culminated in receiving a Queen’s Award For International Trade last year, we saw an opportunity for coffee pods with ‘full-on-flavour’ both in the UK market and abroad. “We’ve started with three classics, but, with over 40 flavours in instant, there’s plenty of room to expand the range further.”
Beanies was launched in 2013 to offer coffee lovers a choice of easy-to-make flavoured instant coffees, which are stocked by major retailers and independent retailers in the UK. The brand also sells in more than 35 countries and last year won the prestigious Queen’s Award for International Trade.
As part of its commitment to sustainability, the new pods are fully compostable at home.
Mark said: “We are working towards reducing our carbon and environmental impact with every new product launch, so it was important to us that the new coffee pods offered a sustainable option for those who prefer the convenience of single-use.
“Standard plastic and aluminium pods take hundreds of years to break down. Our pods are TUV-Austria OK Compost Home certified and will decompose within 26 weeks in the right conditions, which is even quicker than garden grass cuttings.”
The pods will be available in the UK and for export, along with Beanies’ existing range of instant coffees.
For more information about Beanies, visit beaniesflavourco.co.uk.
