Little’s adds autumnal flavours to its instant coffee range
Image: Little's
The Devon-based Little’s has been in the coffee-making game for over three decades and is now turning up the flavour and cranking up the quality of its instant, pod and ground coffee. Rebelling against the definition of ‘proper coffee’, Little’s strives to deliver quality, convenience and taste that doesn’t cost the earth. September 2023 sees the brand create a new Limited Edition Pumpkin Spice Instant Coffee and Little’s is also launching a new Toffee Nut Instant Coffee, launching to the Little’s website and to Amazon in October 2023 (both are priced at £3.50 per 50g jar).
Made using premium beans which are roasted and freeze dried, Little’s says it will get you as close to a cup of specialty coffee as possible from the comfort of home, for as little as 64p a cup. With flavours ranging from Rich Hazelnut and French Vanilla to spiced Cardamom Bun and Christmas Spirit, Little’s variety offers flavour without the hefty dose of sugar.
Half of millennials and Gen-Zs regularly buy flavoured coffee out of the home (*Attest survey, 2022) and 75% of all the coffee bought in stores is instant. Ridding coffee of instant shame, Little’s wants to hack your favourite coffee shop order with a flavour-packed, sugar free option, that’s pocket-friendly too.
The company is fresh from a new rebrand and winning two Great Taste awards this year (for Little’s Smooth Colombian instant coffee and Little’s Creamy Caramel coffee pods). Here for the autumn and winter months only, Little’s brand new Pumpkin Spice infused instant coffee offers spicy nutmeg, and warming cinnamon spice, alongside rich and smooth coffee.
Coming soon to complement the full Little’s range is Toffee Nut instant coffee; with notes of toasted almonds and sweet caramel, with a smooth pick-me-up.
Little’s flavour-infused coffee is vegan friendly, 4kcals per cup and contains no added sugar. Little’s is the first instant coffee in UK supermarkets to go 100% plastic free, you’ll find the coffee packaged in bright, UK-made glass jars with UK-made aluminium lids, for freshness.
Try your way through the whole range via the Little’s web shop or take your pick from the wide selection available from Sainsbury’s, Tesco, Waitrose, Amazon, Ocado, Selfridges & Co, Harvey Nichols Harrods, Booths, Whole Foods and Holland & Barrett.
