WOC Copenhagen saw record attendance and participation

World of Coffee Copenhagen welcomed a record-breaking 12,600+ attendees from 140 countries, marking it the largest and most diverse attendance in the event’s history. The specialty coffee trade show in Europe experienced a remarkable 26% increase in attendance compared to the previous year, with 492 exhibiting companies — the highest participation ever. The event was supported by Host Sponsor BWT water+more, Platinum Sponsor Barista Attitude, Gold Sponsor Alpro and Portrait Country, Peru.

The vibrant three-day event was packed with significant activities, including the launch of the Green Coffee Connect programme and the Retail Buyers Lounge in Europe. These new features provided platforms for learning, networking, and fostering business partnerships. The Sustainable World of Coffee initiative, in collaboration with Caravela Coffee and supported by Barista Attitude, inspired positive changes within the coffee industry, says the organisation, such as planting over 6,000 trees, supporting 150+ farms, and offsetting 1,600-2,000 tons of CO₂.

Attendees also enjoyed the Best New Product Competition, Coffee Design Awards, Cupping Exchange, and two Roaster Villages and the event was highlighted by several awards programmes.

A partnership was announced between Cup of Excellence, Alliance for Coffee Excellence, and Specialty Coffee Association (SCA). This collaboration aims to set new industry standards and enhance the entire coffee ecosystem. Key initiatives include supporting the Coffee Value Assessment (CVA) form, increasing visibility at CoE competitions, offering collaborative training programmes, and launching educational initiatives to advance industry skills.

World of Coffee Copenhagen also marked the next phase of the SCA Coffee Value Assessment (CVA), introducing three new cupping standards, a beta version of the extrinsic assessment, and updated supporting documents. These resources aim to integrate the CVA into daily practice, fostering a growing community of professionals dedicated to discovering value in coffee. Start using the SCA Coffee Value Assessment and its tools at sca.coffee/value-assessment.

The 2024 Best New Product Awards winners are:

• People’s Choice: SQUEAKY – The King Eddy (Electric)
• Commercial Coffee Preparation & Serving Equipment: Bellwether Coffee – “Bellweather Shop Roaster”
• Consumer Coffee Preparation & Serving Equipment: Fellow – “Aiden Precision Coffee Maer”
• Coffee Accessories: Hauck Tamper – “Vibra Tamper”
• Open Class: Kavekalmar – “ROASTINO Manual Roaster”
• Specialty Non-Coffee Beverage Stand alone: DRYK Brew – “DRYK Pea Barista”
• Specialty Coffee Beverage Additive: Beyond the Bean – “Sweetbird Popcorn Syrup”

Four World Coffee Championships were held, including World Latte Art, World Coffee in Good Spirits, World Coffee Roasting, and Cezve/Ibrik Championships.

World of Coffee Copenhagen was made possible through the generous support of the 2024 Portrait Country, Peru. “We are very proud to be the Portrait Country at World of Coffee 2024, showcasing the quality of Peruvian specialty coffees to international buyers. Coffee has become one of Peru’s traditional agricultural export products, with exports totaling USD 829 million in 2023. This participation represents a great opportunity for our producers,” said Claricia Tirado, executive president of PROMPERÚ. The event was also supported by Host Sponsor BWT water+more, Platinum Sponsor Barista Attitude, and Gold Sponsor Alpro.

Save the dates for upcoming events:

• World of Coffee Dubai: 10-12 February 2025, World Trade Centre, Dubai, UAE
• Specialty Coffee Expo: 25-27 April 2025, George R. Brown Convention Center, Houston, USA
• World of Coffee Jakarta: 15-17 May 2025, Jakarta Convention Center, Jakarta, Indonesia
• World of Coffee Geneva: 26-28 June 2025, Palexpo Exhibition and Convention Center, Geneva, Switzerland

For more information, visit sca.coffee.

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