Clipper adds four new tea infusion products to its portfolio

Natural tea brand, Clipper Teas, owned by B Corp-certified Ecotone UK, is revitalising its organic Infusions range with four new additions and a packaging redesign.

In full, the new range includes:

• NEW Peppermint & Spearmint Organic Infusion (Available in Waitrose, Ocado, and Sainsbury’s)
• NEW Chamomile & Peach Organic Infusion (Available in Ocado and Sainsbury’s)
• NEW Blackcurrant & Blueberry & Organic Infusion (Available in Waitrose, Ocado, and Sainsbury’s)
• NEW Orange & Turmeric Organic Infusion (Available in Ocado)

Each blend is made from high-quality natural ingredients, sourced from organic farms. True to the Clipper brand, no harmful pesticides or chemicals are used across the entire supply chain and each product is fully organic. The plant-based and biodegradable tea bags are also unbleached.

By targeting key need states with signposts such as ‘soothing’, ‘uplifting’ and ‘unwinding’, the range meets increased demand for functional ingredients that support wellness.

The fastest-growing in the Infusions segment, Clipper is boasting value growth up 55% over the past year, outperforming the category at significant scale.

Hannah Williams, Clipper Teas senior brand manager at Ecotone UK, said, “Our Infusions have always performed well and resonated with consumers, but more recently, we’ve gained a larger share of the market segment thanks to growing interest in Clipper’s strong ethical credentials such as our organic and B Corp certifications. Our Infusions aren’t just delicious, but also fully organic and natural when compared to the competition – while also making organic infusions more accessible. It’s the full package.

“As a pioneer in ethical tea and the No.1 sustainable brand in tea via The Good Shopping Guide, we want to keep growing our organic infusions to ensure sustainable farming becomes the norm in tea production. We believe these flavours will have strong consumer appeal: especially with our vibrant new packaging designs that stand out on shelf. If you’re choosing Clipper, you’re choosing a good tea – one that’s organic, natural and supports shopper well-being.”

Clipper has also reimagined the packs of some of its most popular Infusions with a bright and impactful packaging design and more direct product names. It has renamed popular blends: Snore & Peace, now called Sleep Time and award-winning Restoring Roots, now called Ginger & Turmeric. Both are available at Waitrose, Sainsbury’s, and Tesco and have an RRP of GBP £3.40.

Clipper was the first tea brand to launch unbleached, non-GM and fully biodegradable tea bags. Its infusions are Soil Association certified, and even the string is organic. The packaging for the new infusions is also fully recyclable – including the paper envelopes that enclose each tea bag.

All of Clipper’s teas are blended and packed in its factory in Beaminster, Dorset, which the brand has called home for 40 years this year.

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