The packaging and processing industries continue strengthening their sustainability efforts
Credit: Vanessa L Facenda
In my 14 November blog, I discussed this year’s PACK EXPO International (3-6 November, Chicago, Illinois), and indicated that once again, sustainability was front and center. Sustainability, in all forms, has been prevalent at all PACK EXPO shows for several years — new packaging materials, new initiatives, new regulations, etc., were major themes of this year’s exhibition.
For example, McCormick Place and show organizer, PMMI, The Association for Packaging and Processing Technologies, worked with Dow, the official sustainability partner and the official sponsor of show floor recycling at PACK EXPO International (PEI), to minimize the environmental impact of the event and divert as much waste as possible from landfills.
One of the strongest components of all PACK EXPO exhibitions is roster of educational sessions, and this year was no exception. There were myriad sustainability-related educational presentations at the show, which tackled topics such as sustainable technology and materials innovations, the use of recycled content and renewable materials, transformation of waste, circularity, refill/reuse options, life cycle assessment, sustainable package design, reduction in emissions, extended producer responsibility, and data collection.
In the Plastics Sustainability Through Collaboration session, Patrick Krieger, vice president, sustainability at the Plastics Industry Association (PIA), discussed how the packaging industry is evolving to develop solutions that are more circular and sustainable and how the plastic packaging value chain is coming together to promote innovative products and programs that address industry needs. Krieger said that with regard to sustainability, the plastics industry is focusing on three main areas:
- Promoting a circular plastics economy
- Eliminating plastic in the environment
- Using resources responsibly.
One of the PIA’s newest programs is Operation Clean Sweep, which promotes zero plastic loss, that is, making sure no resin is lost during manufacturing.
In the Sustainability Central pavilion, Amazon – which stated it has reduced packaging per shipment by 41% since 2015 – presented the Elevating Packaging for E-Commerce to Boost Customer Experience session. Amazon executives discussed how to enhance the customer experience while protecting products and minimizing packaging waste. “Shoppers want less packaging, they want it to be recyclable, and they are willing to pay more for sustainable packaging,” said Kirsten Freiheit, head of North America partner engagement, sustainable packaging at Amazon. She shared that although shoppers want reduced packaging, e-commerce packaging needs more protection.
Heather Smith, senior business development manager, sustainable packaging at Amazon informed attendees how companies can improve customer satisfaction with packaging design, so “you can build excitement with the ‘unboxing experience’.” She added that branded packaging enhances customer experience.
The Paper & Packaging Board, which was exhibiting in the Sustainability Central pavilion, highlighted its new campaign to help promote carton recycling. P&PB executives, noting that 89% of consumers prefer paper-based shipping materials, explained that food and beverage cartons are made primarily out of responsibly-sourced paperboard, a renewable, plant-based material, and contain some of the highest quality fiber available in the recycling industry. P&PB’s new program wants companies to add the recycling logo to their carton packages to remind consumers to recycle their cartons. Carton recycling is available to more than 62% of US households and that number is growing every day. Recycled cartons become paper towels, tissues, office and writing paper, and sustainable building materials to name just few of the many products.
There were also a number of sessions dealing with Extended Producer Responsibility (EPR) or Packaging Producer Responsibility. EPR is a public policy mechanism that requires packaging producers (generally product brand owners) to help fund the recovery of their packaging. How funding is set, what the program goals are and who manages the system differs across the various states that have passed legislation. In 2025, many packaging policies relating to EPR will take effect. For example, California’s EPR law includes specific source reduction requirements for plastic packaging. Several other states are also now considering source reduction requirements though legislation: Connecticut, Hawaii, Massachusetts, Minnesota, New Jersey, New York, and Washington.
- Vanessa L Facenda, editor, Tea & Coffee Trade Journal.
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