Nguyen Coffee Supply expands with packaged Vietnamese coffee beans in Albertsons
Credit: Nguyen Coffee Supply
America’s first specialty Vietnamese coffee importer and roaster, announced the launch of its packaged Vietnamese coffee beans at over 400 Albertsons Companies Inc.’s banner stores (“Albertsons Cos”), one of the top five grocery chains in the United States. This launch marks the company’s largest retail expansion for their packaged coffee line, which first became available online in 2018. Albertsons will carry three SKUs of Nguyen Coffee Supply’s Vietnamese coffee beans: Truegrit (100% Vietnamese robusta), Loyalty (a blend of Vietnamese robusta and arabica) and Moxy (100% Vietnamese arabica).
Founder and CEO Sahra Nguyen said, “Vietnamese coffee beans are truly different in flavour and energy. As a first generation Vietnamese American, it’s been my mission to share the flavours of my parents’ home country while elevating Vietnamese coffee farmers. With partners like Albertsons, we’re thrilled to introduce Vietnamese coffee to more people across America.”
Through years of collaboration with their direct trade farmers, Nguyen Coffee Supply’s arabica and robusta beans are grown in Vietnam, hand-picked at peak ripeness, processed through a full-washed method, then shipped to Brooklyn, New York where they’re roasted to highlight the unique flavours of Vietnamese coffee. Since the company’s inception, founder Sahra Nguyen has served as the company’s Head Roaster, personally developing every roast profile offered which include medium roasts, dark roasts and limited edition roasts.
This new expansion of Nguyen Coffee Supply into Albertsons marks a significant achievement for the company, as its physical retail presence has multiplied tenfold, now spanning over 2,500 locations nationwide across multiple retailers. Since 2018, Nguyen Coffee Supply has been importing Vietnamese coffee beans through direct-trade relationships and roasting fresh in Brooklyn, New York. Over more than 5 years, Nguyen Coffee Supply has championed the resilient robusta bean (a coffee species historically excluded from specialty coffee conversations) and fought for Vietnamese coffee to have a place on mainstream supermarket shelves.
Nguyen Coffee Supply products are also available at Target, Sprouts Farmers Market, Whole Foods Market, Gopuff, Krogers’ QFC, H-E-B, Nugget Markets, Bristol Farms, and more. Nguyen Coffee Supply also ships direct-to-customers in all 50 states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, U.K. and is available on Amazon. Products are also available in restaurants and cafés in New York City, Washington D.C., Seattle, Kansas City and sold in FreshDirect, and Weee!
Nguyen Coffee Supply, led by its founder/CEO Sahra Nguyen, stands at the forefront of a historic coffee movement, ushering in the next wave of coffee culture rooted in the celebration of the robusta coffee species. Vietnam is the #1 robusta coffee producer in the world comprising 36% of the global robusta coffee production, and yet robusta has largely been excluded from American third wave coffee culture. By innovating on robusta products (from packaged coffee to RTDs) and telling a new narrative about robusta coffee in America, Nguyen Coffee Supply continues to champion historically marginalized coffee communities globally. Sahra Nguyen’s narrative shifting work through national media, social media and active involvement in industry events have helped to disseminate information about robusta coffee to a broad audience, reshaping perceptions within the retail sector and becoming a beacon of change in the industry.
Nguyen Coffee Supply’s award winning coffee can be enjoyed in a wide array of styles including the traditional cà phê sữa đá (Vietnamese coffee with sweetened condensed milk and ice). Products include a variety of offerings from single bagged coffee beans, canned Vietnamese coffee, to various gift sets and monthly subscriptions.
