Twinings launches RTD sparkling tea range
Image: Twinings
UK-based Twinings has launched its new ready-to-drink range of Twinings Sparkling Tea, fortified with multiple vitamins and minerals, including antioxidant Vitamin C to support general wellbeing.
Developed by Twinings Master Blenders and expert herbalists, Twinings Sparkling Tea infuses tea and botanicals with sparkling water and fruit juice, fortified with essential vitamins and minerals.
Twinings new Sparkling Tea comes in three delicious fruit flavours, each with unique properties to encourage positive wellbeing:
- Defence: Orange, passionfruit and elderberry with Chinese green tea leaves and fortified with Zinc and Vitamins C and D to support your immune system.
- Refresh: Raspberry lemonade with hibiscus and Chinese white tea leaves and fortified with Magnesium, Niacin and Vitamin C to lift mind and spirit.
- Boost: Lemon with ginger and lemon balm infused with Indian black tea leaves and fortified with Vitamins B6, B12 and C to energise your day.
The Sparkling Teas are rich in antioxidant vitamin C and contain a range of vitamins and minerals. The range is also free of any artificial sweeteners or colours, created with no added sugar and less than 50 calories in each can.
Twinings’ latest innovation responds to consumer demand for a new way to enjoy tea. Consumer testing of the Sparkling Tea found that 9 out of 10 who sampled said they would recommend the product to a friend after trying, commenting that it far exceeded their expectations.
Harnessing 300 years of expertise, Sparkling Tea is the latest innovation at Twinings, expanding its range of cold products following the launch of Coolers last month.
Gill Close, marketing director for UK & Ireland at Twinings, said: “After years of research and development, we are thrilled to finally be able to share Twinings Sparkling Tea. At Twinings, we are passionate about crafting the highest-quality teas and infusions to create refreshing moments for our consumers – and our new ready-to-drink product means they can enjoy the feel-good taste of Twinings wherever they are.
“Available in three delicious flavours, Twinings Sparkling Tea is the perfect pick-me-up to help combat the mid-afternoon slump; a treat to put a spring in your step while feeling good about yourself. Our ambition is to empower people to get the most from life, enabling them to make small changes by making positive health and wellbeing enjoyable and more accessible.”
Twinings Sparkling Tea will be available to purchase from Amazon, Holland & Barrett, Twinings.co.uk and select Waitrose and Sainsbury’s stores – with a recommended retail price of GBP £1.89 per can.
