Focus-Enhancing Beverages in a Distracted WorldThere are myriad new products hitting the market that are touting their focus-enhancing abilities, so coffee and tea brands will need to ‘pump of the volume’ to highlight their naturally occurring nootropic abilities. Health
With coffee, e-commerce is the way to goWhile Covid-19 has decimated many industries, one that is flourishing because of the pandemic is e-commerce. And within e-commerce, coffee is among the top sellers, boasting a +38.6% CAGR. Business
Health awareness & the impact on flavourConsumers are making smarter choices in their quest to live healthier lifestyles. But although they are actively searching for better-for-you ingredients and products, flavour remains the leading attribute consumers look for in functional beverages.
The new era of functional coffeeWith more and more functional coffees hitting the market, consumers have a bevy of choices from ultra-caffeinated to “biohacks” to nootropics. However, coffee brands must decide which functionalities make the most sense to target. By Matthew Barry Blending, roasting & processing
