Matthew Barry

 

The pandemic spurs an ever-increasing demand for wellness teas

As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.

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Drink [coffee] to your mental health!

Covid-19 has made consumers look for healthy ways to combat stress, anxiety and depression by way of food and beverage items, with functional coffees being one of the most popular. Coffee brands can appeal to new consumers while differentiating themselves in the increasingly competitive world of functional products.

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The digital Tea & Coffee World Cup is fast approaching

I cannot believe that it is already August, but it is, which means that Tea & Coffee World Cup is only weeks away! Our first virtual conference debuts 8 September but registrants will have one month following the launch to view all the presentations. The digital Tea & Coffee World Cup (TCWC) will be a combination of lectures and skill-building classes, as well as a virtual exhibition hall.

Covid-19 and its effect on consumer behaviour

It is June, and by now, many cities and countries around the world have “reopened” or have begun to lift restrictions. As life “after Covid-19” slowly resumes, many are wondering how people’s attitudes towards eating in restaurants, sitting in coffeehouses/cafés, and shopping have changed, and are these changes temporary or permanent. Not all changes though, are bad for business.

Drinking mindfully with coffee and tea

There has been a noticeable push into alcoholic drinks on the part of coffee and tea in recent years as some spirits companies are looking to better position their portfolios to align with the mindful drinking trend, while others are using coffee and tea to create interesting new flavour combinations. However, learning from the spirits industry does not necessarily have to mean making alcoholic products. 

Time for a new wellness conversation

Promoting tea as a healthy beverage is still a strong message, but the wellness conversation needs to evolve to further present opportunities for growth. By Anne-Marie Hardie

Tea & Coffee Trade Journal