Tea Association of the USA
The complicated task of categorising ‘specialty’ tea
In a highly complex market, the Western specialty tea stakeholders are striving to achieve a unified operational framework for ‘specialty’ tea – a high added value segment – to ensure a level playing field for the global value chain.
The brewing debate around defining specialty tea…
Who knew that specialty tea could be so heated? (Sorry, it’s a lame pun but I could not resist!) I should clarify — the brewing debate (and it’s certainly ‘brewing’) centres around the attempt to define specialty tea. There was no true or even “working” definition of “specialty tea” until last week when the European Speciality Tea Association (ESTA) offered one.
Global tea associations respond to new definition of specialty tea
Tea and Herbal Association of Canada, Tea and Herbal Infusions Europe and
the Tea Association of the USA offer a statement on the new definition of specialty tea.
A new style of iced teas
June is National Iced Tea month in the United States, and I am surprised I forgot considering what “big business” iced tea is in the US — between 75% and 80% of all tea consumed is iced tea.
Tea origin responses to Covid-19 outbreak
The Tea Association of the USA has issued an update on origin tea countries’ responses to the Covid-19 pandemic.
The impact Covid-19 and tariffs have on tea imported from China
To say China cannot “catch a break” these days is an understatement. First the tariff battle and now the coronavirus.
US Tariffs on Chinese Tea to be Reduced
The new year is bringing some good news for Chinese tea importers in the United States. In December, the US and China reached an agreement on a Phase One trade deal.
Moving beyond tea’s wellness message
Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.
New botanical and fruit flavours step into the spotlight
Flavourful, healthy and beautiful tea trends are in full bloom as new botanical and fruit flavours such as mixed berry elderflower and lemon lavender are becoming popular tea infusions and ingredients. By Janie Page
Awards honour tea changemakers
The Tea Association of the USA and the Tea & Herbal Association of Canada have announced the winners of the 4th annual Sustainability Awards at the North American Tea Conference in Miami for the tea sector.
Blending, roasting & processing, Business, Origins, Sustainability
Make it a tea, but ice it…
World Tea Expo kicked off this week (12-14 June) in Las Vegas, Nevada. The event, which focuses on specialty tea, is the largest B2B tea event in the United States.