private label

Brands: beware of the new class of private label products

The most unique, trendy item on the shelf may not be from a national/multinational brand, it is likely a store brand. Today’s store brands/private label brands are not the ‘cheaper knock offs’ from years ago, they are innovative, on trend and hitting shelves faster than many national/multinational-branded products.

Business, Product news

Though a bit cloudy now, the forecast for PL coffee and tea is sunny

The appeal of private label coffee and products varies greatly between Eastern European and Nordic states, with sales ranging from solid to tepid to even underperforming, but prospects for growth are strong in both categories. By Eugene Gerden 

Business

Good reasons for the rise in private label teas

The US tea market is nowhere near saturated, and while multinational and national brands remain popular, private label and store brand tea sales continue to grow. Guest author Jason Walker explores the reasons why PL teas are on an uptick.

Business

All Walmart US private label coffee is certified sustainable

Walmart announced that all coffee sourced for Walmart US private brands is certified sustainable through third-party groups Fair Trade, Rainforest Alliance Certified or UTZ.

Business, Origins, Sustainability