Pact Coffee’s affordable specialty blend now available in Waitrose
Image: Pact Coffee
Pact Coffee has launched its lowest-priced supermarket coffee, its House Blend, in UK Waitrose, working out as just 44p per cup.
House Blend is 100% specialty-grade and it’s blended by the London roaster to bring natural, indulgent chocolate flavours with every brew.
The blend has been available through Pact’s subscription and online store for the past five years, and it’s now joined Pact’s other two lines, Bourbon Cream Espresso and Single Estate Microlot, on Waitrose shelves.
Sophie Sheach, Pact Coffee’s director of growth, said, “House Coffee is our way to introduce customers to the wonderful world of specialty coffee at a pocket-friendly price. Specialty coffee is like the fine wine of the coffee world, and customers enjoying our House Coffee will taste a huge step up in quality for just a few pence difference per cup.”
Consumers can buy it as ground coffee or Nespresso-compatible pods.