Equator Coffees & Emmi Group partner to launch RTD cold brew
Image: Equator Coffee
Equator Coffees, the certified B Corporation known for making an impact in communities locally and at origin, and Emmi Group, the Swiss-based manufacturer of high-quality and innovative dairy products, today announced a joint venture agreement known as Emmi Equator RTD Coffee LLC. The partnership includes the launch of a new range of ready-to-drink (RTD) cold brew coffee in four classic flavours — Pure Black , Hint of Milk and Sugar, Velvet Mocha , and Hint of Vanilla. The glass bottled beverages are currently hitting the refrigerator shelves of grocers, convenience stores, specialty retailers, and Equator Coffees locations throughout California.
Equator Coffees and Emmi Partner to Capture Share in a Booming Cold Brew Market
Cold brew has experienced a boom over the past decade and is projected to grow at a compound annual growth rate (CAGR) of 7.73% between 2022 and 2027, an increase of $439.93 million. 1Equator Coffees is leveraging its craft coffee heritage in partnering with Emmi Group to meet the demand of the continually growing category and to distribute a selection of grab-and-go beverages. “We are proud to partner with Equator Coffees, a leader in sustainable and specialty coffee, on launching a premium line of bottled cold brew,” said Brett Lanford, managing director, Emmi Equator RTD. “We’re confident that pairing Equator Coffees’ rich history with Emmi’s experience in building a successful ready-to-drink coffee brand allows us to deliver distinctive cafe-quality bottled beverages that will drive market growth in the category.”
Consciously Crafted Beverages:
Organic, Fair Trade, and 1% For The Planet The RTD beverages feature the quality and great taste of Equator Coffees beans that are sustainably sourced and roasted. The base blend’s organic and fair trade beans come from smallholder farms in Colombia, Ethiopia, and Indonesia to produce a full-bodied and velvety profile. Each batch is roasted in California by Equator Coffees’ highly-skilled roasters and then slow-brewed without heat for a smooth and flavourful finish.
The consciously crafted line, with a suggested retail price of $3.99 to $4.99 USD per 8.5-ounce bottle, are available in four offerings:
- Pure Black —the straightforward pleasure of a well-crafted cold brew.
- Hint of Milk and Sugar —a perfect mix of sweet and creamy for a latte-style experience.
- Velvet Mocha —the harmonious decadence of organic cocoa and smooth cold brew.
- Hint of Vanilla —subtle sweet vanilla meets a splash of milk for a touch of indulgence.
“We believe that coffee is more than just a beverage,” said Helen Russell, co-founder of Equator Coffees. “It’s a way to connect with others, to create memories, and to build community. We’re delighted to team up with Emmi on a premium cold brew range that broadens our existing selection of specialty coffee and lets customers enjoy the experience they’ve come to expect from Equator Coffees while on the go.”
To celebrate the launch of Equator RTD, the brand will give back one percent of sales annually to 1% for the Planet, a global organization inspiring businesses and individuals to support environmental solutions through memberships and everyday actions. For more information on the bottled beverages, visit drinkequator.com and follow along on Instagram at @equatorcoffees.