Lavazza and Paris Baguette partner on new blend
Image: Lavazza and Paris Baguette
Lavazza and Paris Baguette have announced the expansion of their strategic partnership with the introduction of the Paris Baguette Blend. This collaboration will introduce Paris Baguette’s first-ever packaged coffee available for in-café purchase and builds upon the existing alliance between the two brands, combining Paris Baguette’s commitment to quality and Lavazza’s coffee crafting expertise.
The Paris Baguette Blend, crafted by Lavazza, is a whole bean coffee offering that is sourced from Rainforest Alliance Certified coffee farms. Produced to support environmental sustainability, the premium Arabica Coffee blend is made with RFA certified sustainably grown, 100% Arabica beans.
“We are excited to deepen our partnership with Lavazza, a brand synonymous with excellence in the coffee industry,” said Eric Galkin, vice president and head of supply chain at Paris Baguette. “This collaboration represents a natural progression of our shared commitment to quality ingredients and innovation.”
The Blend offers a robust, full-bodied flavour that is balanced with sweet, chocolate undertones. It is available for purchase at participating US Paris Baguette locations.
“At Lavazza, we are proud to join forces with Paris Baguette to introduce the Paris Baguette Blend, crafted by Lavazza,” shared Jonathan Lehr, marketing director for Lavazza North America, Inc. “This collaboration not only introduces a remarkable coffee blend to the market but also serves as a testament to our shared values and the belief that businesses can make a positive difference in the world.”
For more information on Lavazza, visit lavazzausa.com or @lavazzausa. For more information on Paris Baguette, visit parisbaguette.com or @parisbaguette_usa.
