India Archives - Tea & Coffee Trade Journal https://www.teaandcoffee.net/region/india/ Wed, 20 Nov 2024 09:38:42 +0000 en-GB hourly 1 Brazil’s Fazenda Serra do Boné wins the 2024 EIICA ‘Best of the Best’ https://www.teaandcoffee.net/news/35505/brazils-fazenda-serra-do-bone-wins-the-2024-eiica-best-of-the-best/ https://www.teaandcoffee.net/news/35505/brazils-fazenda-serra-do-bone-wins-the-2024-eiica-best-of-the-best/#respond Mon, 18 Nov 2024 18:00:32 +0000 https://www.teaandcoffee.net/?post_type=news&p=35505 The 9th annual Ernesto Illy International Coffee Award 'Best of the Best' is awarded to Brazil’s Fazenda Serra do Boné, consumers choose Nicaragua’s SMS Cluster ECOM as the 2024 Coffee Lovers’ Choice.

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Brazil won the 9th Annual Ernesto Illy International Coffee Award, the award, named in memory of the visionary leader and son of the founder of illycaffè, which celebrates the company’s daily work of over 30 years alongside producers, to offer the best sustainable coffee. Matheus Lopes Sanglard’s Fazenda Serra do Boné won the coveted ‘Best of the Best’ award, with a coffee produced with the despulpado technique, which maximises the amount of sugars and aromas.

The prize was awarded by an independent international jury of nine experts who chose the best among the winners of the 9 single-origins that make up the recipe of the unique illy blend: Brazil, Costa Rica, El Salvador, Ethiopia, Guatemala, Honduras, India, Nicaragua and Rwanda.

The SMS Cluster ECOM of Nicaragua won the Coffee Lovers’ Choice award, voted for by consumers around the world who in the weeks leading up to the event blindly tasted the same samples in illy coffees.

“For the second year in a row, a Brazilian company that adopts regenerative practices has given us the best coffee in the world. In the Fazenda Serra do Boné, the health of the soil, biodiversity, and water sources are preserved thanks to the use of organic fertilizers, biological control and the reuse of processing by-products,” said Andrea Illy, chairman of illycaffè. “We are once again noticing important signs that confirm how regenerative agriculture is the right path towards a more resilient production capable of guaranteeing productivity and superior quality, of which coffee is the forerunner with the highest growth rates.”

The panel of judges who selected the Best of the Best included Massimo Bottura, chef patron of Osteria Francescana and founder of Food for Soul; Viki Geunes, chef-owner of three-Michelin-starred Zilte in Antwerp; Felipe Rodriguez, head chef at São Paulo’s Rosewood Complex; Vanúsia Nogueira, executive director of the International Coffee Organization (ICO); Q Grader professional tasters Felipe Isaza and Dessalegn Oljirra Gemeda; journalists Vanessa Zocchetti (Madame Figaro), Sebastian Späth (Falstaff), and Josh Condon (Robb Report).

The jury described Fazenda Serra do Boné’s award-winning coffee as creamy, sweet, and full-bodied, with an elegant balance of fresh fruit aromas, caramel undertones, subtle hints of brown sugar, and a persistent chocolate finish with floral notes of jasmine – a beautifully complex coffee that perfectly embodies its Brazilian origin.

This year’s event attracted a diverse group of public figures, including Francis Ford Coppola, Marina Abramović, Pat Cleveland, Alex Riviere, Chiara Maci, Candela Pelizza, Tamu McPherson, Sveva Alviti, Christoph Leitner, Simon e Marina Ksandr, Nick Lowry, Maddy Devita, Justine Martilotti, and Brittany Leigh Ball. The celebration of coffee excellence took place at a gala dinner at Peak in Hudson Yards, hosted by Spanish TV journalist Olivia Frejus Lloyd.

Beyond awards, the Ernesto Illy International Coffee Award fosters global discussions on coffee sustainability. The day began at the United Nations headquarters in New York where representatives from across the coffee supply chain gathered for a roundtable discussion titled “Global Coffee Alliance: Mobilizing a Public-Private Fund to Fight Climate Change.” The panel, moderated by Clare Reichenbach, CEO of the James Beard Foundation, featured chairman Andrea Illy, Italian Ambassador to the UN, Maurizio Massari; executive director of the ICO, Vanúsia Nogueira; chef and UNEP Goodwill Ambassador, Massimo Bottura; UNIDO project manager, Andrea De Marco; senior director of sustainable coffee at Conservation International, Raina Lang; and UNEP director for the New York office, Jamil Ahmad; who explored initiatives to advance sustainable coffee production in the face of climate challenges.

The panel emphasised the urgent need to transition coffee cultivation to a regenerative model to enhance resilience, improve farmer livelihoods, and reduce environmental impact. A major focus was on establishing a USD $10 billion public-private fund over the next decade, which will target smallholder coffee farmers in tropical regions heavily impacted by climate change.

“Since Expo 2015, we have worked tirelessly to build a framework to protect coffee for generations to come,” said Andrea Illy. “Regenerative agriculture has shown it can produce high yields and quality while restoring natural resources. We must act quickly to scale these solutions globally through an international fund. It is essential we implement regenerative solutions now, as we see they work and deliver positive outcomes.”

Throughout the discussion, panelists underscored the importance of uniting stakeholders from governments, international organisations, and the private sector to bring impactful, lasting change to coffee-growing communities. Reichenbach highlighted that consumer awareness and participation are key drivers in the industry’s sustainability journey.

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Illycaffè announces jury for the Ernesto Illy International Coffee Award https://www.teaandcoffee.net/news/35418/the-international-jury-of-experts-for-the-ernesto-illy-international-coffee-award-has-been-announced/ https://www.teaandcoffee.net/news/35418/the-international-jury-of-experts-for-the-ernesto-illy-international-coffee-award-has-been-announced/#respond Thu, 07 Nov 2024 15:02:32 +0000 https://www.teaandcoffee.net/?post_type=news&p=35418 The best coffees of the 2023/2024 harvest will be evaluated by illy chef ambassadors Massimo Bottura, Viki Geunes, and Felipe Rodrigues alongside institutional representatives such as ICO executive director Vanusia Nogueira and expert journalists from leading international publications.

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Illycaffè has announced the jury that will select the winner of the ‘Best of the Best’ award at the Ernesto Illy International Coffee Award 2024. This prestigious recognition, named in honour of Ernesto Illy son of the company’s founder celebrates over 30 years of virtuous collaboration with coffee producers.

Producers from nine countries Brazil, Costa Rica, El Salvador, Ethiopia, Guatemala, Honduras, India, Nicaragua, and Rwanda have earned spots in the final, with three producers representing each country. The international jury will gather in New York on 12 November to taste and evaluate the coffees, which were selected by illycaffè’s quality laboratories based on rigorous quality and sustainability criteria throughout the 2023/2024 harvest.

The Ernesto Illy International Coffee Award 2024 jury includes Massimo Bottura, chef patron of Osteria Francescana and Casa Maria Luigia and founder of Food for Soul, a non-profit organization combatting food waste and social isolation. In recognition of his humanitarian and environmental efforts, Bottura was appointed goodwill ambassador for the United Nations Environment Programme in 2020 and most recently as SDG Advocate. In 2020 Osteria Francescana was awarded the prestigious Michelin Green Star for sustainability; Viki Geunes, chef and owner of restaurant Zilte in Antwerp, holder of three Michelin stars, known for his creative and visually stunning dishes; Felipe Rodrigues, head chef of the Rosewood Complex in São Paulo and one of South America’s leading chefs, with experience working under top European and Peruvian chefs.

Three professional tasters, Vanúsia Nogueira, executive director of the International Coffee Organization (ICO) and daughter of coffee producer, with extensive experience in quality coffee markets; Felipe Isaza, Arabica Q Grader and member of the Board of Directors of the Coffee Quality Institute, who has served as an international juror at numerous tastings; Dessalegn Oljirra Gemeda, Ethiopian coffee consultant and Q Grader, with a background working for the Ethiopian Coffee & Tea Authority, Ethiopian Coffee Exchange, and Oxfam.

And three expert journalists: Vanessa Zocchetti, editor-in-chief of the lifestyle section of Madame Figaro, who writes on gastronomy and design, Sebastian Späth, editor-in-chief of Germany´s leading food and lifestyle magazine Falstaff, with a great expertise in art, cuisine, fashion, and design, and Josh Condon, editor-in-chief of Robb Report, a leading luxury magazine.

This multidisciplinary jury combines culinary, technical and journalistic expertise to assess the complex nuances of the world’s finest coffees and choose the ‘Best of the Best.’

In addition, consumers will have the chance to participate by tasting the 9 finalist coffees and voting for their favourite in a series of blind tastings held at illy flagship stores worldwide. The coffee with the most votes will receive the ‘Coffee Lovers’ Choice’ award.

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Ceremonial to TikTok Trending: The Evolution of Matcha https://www.teaandcoffee.net/feature/35258/ceremonial-to-tiktok-trending-the-evolution-of-matcha/ https://www.teaandcoffee.net/feature/35258/ceremonial-to-tiktok-trending-the-evolution-of-matcha/#respond Thu, 17 Oct 2024 10:15:47 +0000 https://www.teaandcoffee.net/?post_type=feature&p=35258 Steeped in centuries of traditions and rituals and once considered a drink only for the Japanese elite, matcha has since become a mainstream consumer product, both in its origin country of Japan and further afield to the US and UK. By Kathryn Brand

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These days, a significant proportion of Western consumers will have heard of matcha, even if they have not tried it or know exactly what it is. And for many of these consumers, they will have spotted it on the
menu of a local café or coffee shop chain, or as the listed flavour in baked goods, ice cream or perhaps even in the tea aisle. While some may posit that the Westernisation of matcha is a blight on the  traditions and rituals entwined in the beverage, most welcome the growth in its popularity, the expansion of its market and the sharing of a culture.

The Camellia sinensis plant, from which matcha originates, was first cultivated for use in tea in China in the 3rd century BCE, but it wasn’t until the 7th to 10th centuries that the practice of consuming the leaves in the form of matcha was first documented. Matcha, unlike the infusion process of its black and green tea sisters, is made by finely grinding the tea leaves into a powder that is mixed with hot water and consumed in its entirety. It is thought that a Japanese Buddhist monk brought matcha to Japan
sometime around the 12th century, where it was considered highly valuable and coveted and therefore necessitated a careful preparation method, and so its consumption and preparation developed into a spiritual practice by the 16th century, the whisking of powdered green tea into hot water a meditative ritual. Since matcha began as a rare and premium product, the ceremony of its preparation became
entrenched in its consumption. In modern day Japan, matcha tea ceremonies are still widely practiced, and while it is no longer reserved for the elite or ‘ruling class’, it is still deeply ritualistic with specific implements such as the bowl and bamboo whisk, and even particular whisking motions or patterns.
Meanwhile, elsewhere in Japan, the matcha latte has become extremely popular, commercialised
and readily available, and co-existing alongside its traditional consumption in the country.

Matcha Migrates West

Western countries have long since been discovering and adopting Japanese culture and cuisine, and matcha is no different, with it seeing a marked rise, particularly in the US. Future Market Insights (FMI) reports that the matcha market in 2023 was worth USD $2.7 billion and is expected to reach $7.1 billion by 2033 — a CAGR of 10.2 percent. FMI attributes this growth to the interest in its health benefits, use in skincare and culinary applications such as confectionery. The latter of which is driving
its popularity in the Indian market, according to Fact MR , while the health benefits are driving the market in the US.

Japanese tea company, Ippodo, was founded in 1717, “when the [matcha] tea ceremony had begun to be enjoyed by other elites like warrior families and high-class townsfolk,” said Tomoko Honda, head of global operations, Ippodo. In 2001,Ippodo began selling its matcha overseas as the number of international visitors to its Kyoto shop had begun to increase.

The growing interest in matcha was also noted by Germany-based tea supplier, Wollenhaupt, which had previously only been including matcha in its catalogue as a ‘marginal phenomenon’, said Marco Sinram, head of tea trading and sustainability, Wollenhaupt, but recognised that demand was developing ‘dynamically’, and therefore now offer three different types of matcha to its customers.

“Ten years ago, very few people had heard of matcha and now the market is absolutely exploding. So many new matcha brands have popped up in the last couple of years and you can find matcha on menus in more cafés and restaurants. The UK is now following in the steps of places like New York and Los Angeles with matcha bars popping up across the country,” said Katherine Swift, founder and CEO
of OMGTea, a UK-based specialist matcha green tea company.

One such place is Blank Street coffee chain, which began in Brooklyn, New York, in August 2020, and now has locations across New York; Boston, Massachusetts; Washington, DC; and in 2022 debuted in London. While Blank Street serves an array of café and coffee shop offerings, some of its most distinguishable and popular products are its matcha beverages.

When Blank Street launched in London in Summer 2022 ,matcha wasn’t a widely accessible drink. There were limited places to get matcha on the high street, but most of those places offered either expensive or low-quality matcha. We wanted to disrupt the market by launching exciting flavour combinations that made a niche category into one that is more fun and accessible for everyone,” explained Ignacio Llado, UK managing director at Blank Street. “In Spring of 2023 we launched our Blueberry Matcha, joining the classic Matcha Latte on our menu. This drink was the first of its kind in London, and […] immediately caused a huge buzz, with TikTok and word of mouth helping it to quickly climb to become a Blank Street best seller.”

Matcha’s vibrant green colour affords it a social-media-ready aesthetic for consumers, fuelling its popularity among influencers and the younger generation. Blank Street has recognised this in its marketing strategy, making use of clear cups and contrasting colours to bring its matcha drinks to life.

While many of the high-street iterations of matcha lattes and frappés may be heavy on sugar or cream, matcha itself is considered a remarkable health food, with this being another, perhaps the largest, draw to the product for consumers. “Matcha aligns well with overall wellness trends and appeals to those looking for more specific benefits such as a healthier alternative to coffee or energy drinks, detox,
increased antioxidant intake, weight management, etc,” said Swift.

A Healthy Shade of Green

The way in which the Camellia sinensis plant is grown in order to produce matcha, allows for the accumulation of catechins, (−)-epigallocatechin-3 -gallate (EGCG) in particular is most abundant in matcha. It is these catechins that provide high antioxidant properties and give matcha its reputation as a health drink. It has been found that “regular consumption of matcha may have a positive effect on both physical and mental health,” according to the report Health Benefits and Chemical Composition of Matcha and Green Tea: A Review by Joanna Kochman, Karolina Jakubczyk, Justyna Antoniewicz, Honorata Mruk, and Katarzyna Janda, published on PubMed Central.

It is the health benefits of these antioxidants found in matcha that encouraged Swift to establish OMGTea. She began researching its benefits after her mother was diagnosed with breast cancer, then both she and her mother began routinely drinking matcha green tea. Five years later, Swift launched OMGTea, and a year after that she founded The Healthy Life Foundation, a charity that funds research into age-related diseases, including cancer.

Swift emphasised, however, that the quality of the matcha consumed is essential to reaping its health
benefits. While matcha is generally considered a premium product, there are more affordable blends
available; these are the kind often used as ingredients in confectionery or desserts where the matcha taste need not be so refined. Matcha can be tested for its quality by examining the colour and texture, as well as the taste. She explained that they quality check their matcha regularly using the ‘finger/stroke test’, whereby matcha powder is placed on a white piece of paper and, using a finger, is pulled across the page to observe its colour and texture alongside others. The brighter the green colour, the higher quality the matcha, also the particle size of high-grade matcha ought to be between five and ten microns, as fine as baby powder, said Swift.

This essential colour and texture gauge all comes from the farming process, which has specific methods to ensure these attributes. “For around three weeks before harvest, shades are put over the tea fields to block out the sunlight, which increases the amount of flavourful, umami-rich components in the tea leaves. After the leaves are harvested in the beginning of May, the leaves are steamed, cooled and dried, baked, and sorted. […] The leaves are then ground with stone mills to produce the fine powder called matcha,” explained Honda. Shading the tea leaves is a traditional characteristic of matcha production, and is a method invented centuries ago in Kyoto, Uji, Japan, and is now widespread, she noted.

It is the shading that boosts the leaves nutrient levels, causing an overproduction of chlorophyll, contributing to its bright green colour, added Swift. The stone mills are also what produce the silky, fine texture of quality matcha, whereas lower grades are cut and blended using steel, which, she noted, reduces the flavour and bio availability of the matcha’s nutrients.

The location where the matcha is grown is also crucial to its quality and flavour. There are specific areas that are known for their matcha production, such Uji, Japan, “one of the most renowned regions for matcha growing in the world,” said Llado, and it is around this area that Wollenhaupt, Blank Street and Ippodo source their matcha. The region of Kagoshima, Japan, is also particularly suited to matcha production, benefitting from its volcanic soil and climate, commented Swift, and is where OMGTea sources its products.

Sustaining Production

With such specific regions and fastidious productions techniques, are matcha’s producers prepared to meet the surging global demand from the product, not just domestically in Japan, but as far away as the US and UK? Sinram explained that, while Wollenhaupt believes that the highest and most authentic quality of matcha can be found only in Japan, it is possible to source it from other producing countries,
depending on the requirements of the customer.

Meanwhile, Swift noted that in the Kagoshima region, practices are being undertaken to increase production in order to meet demand, “Farmers in Kagoshima have been adopting advanced agricultural techniques to enhance matcha. These innovations help increase yield and improve the quality of the tea leaves. Some tea farms are converting or expanding their fields specifically for the cultivation of tencha, the raw material used to make matcha. Local government initiatives and support for the tea industry have also played a role in encouraging the growth of matcha production in the region.”

Honda added that as global climates change, areas that are suitable for production are shifting and will continue to shift. “Areas where tea can be grown will likely change or expand as well, whether inside or outside of Japan. We are not sure what the future will bring, but it is key to plan for and adapt to changes.”

This growth in demand has created a broad market for matcha with varying requirements and uses. Where it has historically and traditionally been an exceptionally premium and ceremony-bound product, it is now a commercialised and accessible product for many consumers, posing the question of how far it can be removed from its origins and cultural significance? “While it’s great that matcha is going more mainstream, we want to make sure that it still feels special and comes with the holistic experience that has been central to Blank Street since we first launched,” noted Llado.

So where perhaps the ceremonial aspect of matcha may no longer be a necessity, it still can add something to the experience of consumers, if they engage with it, encouraging more mindful consumption, said Swift.

Honda added that, while consumers may not know of its ceremonial or spiritual origins, “during the tea ceremony and in Japanese society in general, when drinking matcha it is considered important to feel gratitude for the person who made the matcha for you and for those who produced it. We think it would be wonderful if that sentiment grew alongside the increasing popularity of matcha worldwide.” Therefore, its marketing is crucial, to not only offer consumers a brightly coloured health drink, but also a moment of reflection on both the beverage and the process that went into every sip.

  • Kathryn Brand is an associate editor with T&CTJ, while still writing for several of Bell’s
    other magazines. She joined Bell Publishing at the beginning of 2022 after graduating from
    the University of East Anglia with a degree in English Literature and Creative Writing.

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Finalists of the Ernesto Illy International Coffee Award revealed https://www.teaandcoffee.net/news/34942/finalists-of-the-ernesto-illy-international-coffee-award-revealed/ https://www.teaandcoffee.net/news/34942/finalists-of-the-ernesto-illy-international-coffee-award-revealed/#respond Tue, 03 Sep 2024 15:05:26 +0000 https://www.teaandcoffee.net/?post_type=news&p=34942 This award, named in memory of Ernesto Illy, the son of the company's founder, celebrates over three decades of virtuous collaboration with coffee producers.

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illycaffè has announced the 27 finalists for the ninth edition of the Ernesto Illy International Coffee Award. This award, named in memory of Ernesto Illy, the son of the company’s founder, celebrates over three decades of virtuous collaboration with coffee producers. Two awards will be presented on 12 November in New York: the ‘Best of the Best,’ chosen by a jury of nine coffee experts, and the ‘Coffee Lovers’ Choice,’ selected by consumers who participate in a week-long blind tasting in illy stores around the world.

Throughout the year, illycaffè’s quality laboratories analysed samples from the 2023/2024 harvest, selecting the best batches and producers based on both qualitative and sustainability criteria.

The finalists for this edition come from Brazil, Costa Rica, El Salvador, Ethiopia, Guatemala, Honduras, India, Nicaragua, and Rwanda.

“Sustainable quality is the result of a process that begins in the coffee plantations and requires constant innovation, research, and training. It means producing high-quality coffee with respect for the environment, biodiversity, human rights, and social well-being. The Ernesto Illy International Coffee Award has become an annual appointment with our best producers worldwide, with whom we have worked hand in hand for decades to ensure a prosperous future for people and the planet,” commented Andrea Illy, chairman of illycaffè.

The 27 finalists for the Ernesto Illy International Award 2024, listed alphabetically by country, are:

Brazil:

  • Fazenda São João – Décio Bruxel e Outros
  • Fazenda Serra do Boné – Matheus Lopes Sanglard
  • Fazenda Vila Oscarlina – Flávio da Costa Figueredo

Costa Rica

  • Coopelibertad R.L.
  • CoopeSabalito R.L.
  • Finca San Carlos de Marespi S.A.

El Salvador

  • Finca Agua Caliente – J.J. Borja Nathan S.A.
  • Finca Bolívar – Matorral de S.A. de C.V.
  • Finca San Rafael – Comercial Larin S.A. DE C.V.

Ethiopia

  • Darimo Washing Station Plc – Asma International Business Pvt Ltd
  • Gera Tracon Washing Station Plc – Tracon Trading P.L.C.
  • Jemila Amdela Washing Station Plc – Legesse Sherefa Pvt Ltd Co.

Guatemala

  • Finca Danilandia – Luis Arimany Monzón
  • Finca Santa Leonarda – Plantaciones Agropecuarias S.A.
  • Pequeños Productores Santa Cruz Naranjo

Honduras

  • Finca Diego Paz – Diego Paz Paz
  • Finca Don Miguel – Miguel Angel Pérez Guevara
  • Finca El Carmen – Jorge Aníbal Peña Maldonado

India

  • Coovercolly Estate – Tata Consumer Products Ltd.
  • Kajjehally Estate – S. Vasudevan
  • Margolly Estate – Tata Consumer Products Ltd.

Nicaragua

  • Finca Santa Ana – Aida Lila Zeledón Palacios
  • Grupo productores – Olam Nicaragua
  • SMS Cluster ECOM Nicaragua

Rwanda

  • Karenge Coffee Washing Station
  • Kibirizi Coffee Washing Station
  • Rwinyoni Coffee Washing Station

The ranking of each of the nine finalist countries will be announced on 12 November at the United Nations in New York during an event where coffee producers will learn who has won the Ernesto Illy International Coffee Award 2024.

The previous edition of the Ernesto Illy International Coffee Award was won for the first time by Brazil, with the São Mateus Agropecuaria farm. This achievement is particularly significant as the coffee was produced using regenerative agricultural practices, which benefit the environment and health while producing exceptionally high-quality coffee.

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Promising new green tea markets offset maturing ones https://www.teaandcoffee.net/feature/34226/promising-new-green-tea-markets-offset-maturing-ones/ https://www.teaandcoffee.net/feature/34226/promising-new-green-tea-markets-offset-maturing-ones/#respond Thu, 09 May 2024 14:31:07 +0000 https://www.teaandcoffee.net/?post_type=feature&p=34226 Although consumption in China and Japan has declined over the past few years, it has been offset by consumption growth in new markets such as Africa, India, Europe and North America. By Eugene Gerden

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China and Japan are not only the biggest green tea producers in the world but they are also the largest consumers of green tea globally. Although consumption in these two powerhouses has declined over the past few years, it has been offset by consumption growth in new markets such as Africa, India, and Western countries such as Europe and North America. By Eugene Gerden

The global green tea market is steadily growing these days thanks to maintaining stable consumption and its favourable image as a healthy drink.

Since the end of the pandemic, consumption of green tea has significantly increased with the best dynamics being observed in its major consuming regions, among which are primarily Asian and African nations.

Matthew Barry, insight manager, food and beverage at Euromonitor International said that presently, green tea is the second-most important segment of the global tea market, with most consumption occurring in either East Asia or North Africa. “In both of these areas, green tea has a very strong historical tradition associated with it, and it represents a large portion of overall tea consumption. China by itself is roughly half the global market, followed by Morocco, Indonesia, and Japan,” he explained.

“Outside of those two regions green tea has a presence virtually everywhere, but it is very unusual to see it rise much beyond a fifth of the total tea market. In the rest of the world there is not much of a historical tradition of green tea drinking so it tends to appeal mostly to wellness-oriented minorities of tea drinkers.”

China & Japan: green tea behemoths

China and Japan traditionally have been the largest producers and suppliers of green tea on a global scale. The level of their domestic consumption has declined in recent years but it has been compensated for by the increase in exports overseas.

In the case of China, since the beginning of the 2000s, the country has significantly increased its green tea exports, which are currently valued in the range of USD $1.3 to $1.4 billion annually. According to earlier data from the 2022 China Tea Import and Export Trade Analysis Report, among the major green tea-producing and exporting provinces in China, Zhejiang Province ranks first with an export volume of 147,000 tonnes and a value of $451.22 million, along with Fujian Province and Anhui Province.

As for the domestic market, according to China Tea Circulation Association data, sales of green tea in China in 2022-2023 were equivalent to 1.2-1.3 million tonnes annually, accounting for 58.1 percent of the total sales. In terms of the other teas China produces:

✦ Black tea – 314,800 tonnes, accounting for 14.3 percent;
✦ Dark tea – 313,800 tonnes, accounting for 14.2 percent;
✦ Oolong tea – 200 tonnes, accounting for 10 percent;
✦ White tea – 62,500 tonnes, accounting for 2.8 percent; and
✦ Yellow tea – 12,300 tonnes, accounting for 0.6 percent.

Japan’s green tea sector has also been experiencing a renaissance. Due to the impact of the Japanese food boom and increasing health consciousness, the amount of Japanese tea exports has more than doubled over the past ten years. According to Japanese Ministry of Finance Trade Statistics data, the demand for powdered tea, including matcha, has increased, and exports in 2023 reached a record high of approximately 21.9 billion yen (approximately $132.6 million). The bulk of exports goes to the United States, which accounts for about 34 percent of the total export volume, most of it is matcha, while leaf tea is popular in the European Union and Taiwan. The Ministry reports that organically grown tea accounts for nearly 80 percent of exports to the European Union and United Kingdom, the bulk of which is green tea.

The Ministry also noted that the current popularity of Japanese green tea in the US is also reflected by the fact that many Silicon Valley companies even offer Japanese green tea as a work conditioning drink in their employee welfare programmes.

Traditionally, most Japanese green tea is produced and grown in the Shizuoka Prefecture, Japan’s leading tea-producing area and its Shizuoka City is known as the ‘town of tea’.

The Japanese Ministry of Agriculture, Forestry and Fisheries is creating conditions for a further increase of exports of Japanese green tea internationally. By 2025, the export value of Japanese green tea should reach 31.2 billion yen (about $197 million), compared with about 25 billion yen (about $158.8 million) in 2023. This is part of the existing state strategy to increase the overall export value of Japan’s agricultural products to over 2 trillion yen in 2025 (circa $12.63 billion) and 5 trillion yen (circa $31.57 billion) in 2030.

Consumption grows in Africa

In recent years, the African region has become one of the major consumers of green tea. For example, Morocco, located in Northern Africa, currently ranks as the world’s sixth largest tea consumer. Green tea accounts for the bulk of tea consumed in the country and it is supplied by China, which leads in terms of tea exports to the region, well ahead of its major rivals.

Harvesting in West Java. Image: Barbara Dufrene

Official statistics of the Moroccan Association of Tea and Coffee Producers (AMITC), report that the kingdom alone accounts for nearly 25 percent of the overall volume of global exports of China green tea, including 46 percent of the ‘Gunpowder’ variety and 54 percent of the ‘Chunmee’ variety.

According to AMITC data, with an annual average of 82,000 tonnes, Morocco is considered one of the world’s leading importers of tea, most of is green tea varieties. Per capita consumption of green tea in the country is estimated at 1.85 kilos per year. AMITC plans to launch production of its own green tea brand as efforts to grow tea started in the 1970s in the Larache region of the country.

In general, green tea consumption in the North African region and in countries in the Sahara region such as Mauritania, Mali, Chad, Niger, Burkina Faso, Senegal, and Ivory Coast has significantly increased in recent years, and the growth is ongoing.

Most analysts expect that with the emergence of Northern Africa as one of the world’s major green tea-consuming hubs, the level of competition for its market among global producers will be heightened in years to come.

In addition to China and Japan, the African region is also under the radar of another major regional player — Indonesia.

Indonesia: growing production

In accordance with the Indonesian Tea Statistics Report from the Central Statistics Agency (BPS), the national tea production in the country varied in the range of 120,000-130,000 tonnes annually during the period of 2022-2023 with the possibility of an increase this year.

In geographical terms, West Java is the largest tea producer in Indonesia with a volume of 66.87 percent of total national production in 2023. Currently, tea is planted on an area of 108.75 hectares in Indonesia with an average productivity of 1.6 tonnes/hectares/year. Most of these areas are green tea. However, according to local experts, the capacity of Indonesia’s green tea processing industry is still limited.

Despite maintaining a high popularity, most analysts do not expect a sharp growth in demand for green tea in Indonesia, over the next several years. Per EM’s Barry, “we are anticipating a slight decline in global green tea consumption [between] 2024 and 2025 of around 1 percent in retail volume terms. That is primarily coming from declining consumption in China and Japan, both of which are very mature markets and facing challenging demographics.”

New green tea markets

In addition to the African nations, a major impetus for a further growth of green tea and its consumption is expected to be provided by India, as well as Turkey and some Arabian nations to a lesser extent.
“The standout in green tea consumption growth is absolutely India, which has been seeing consistent double-digit consumption increases for some time. There is little reason to expect that to slow down.

India is already of course a massive consumer of tea, but health and wellness trends have shifted an increasing number of Indian consumers towards green over the black tea that has historically dominated in India,” Barry explained. “A couple of other big historically black-drinking markets are also seeing similar shifts, such as Turkey and Saudi Arabia.” He said black tea is not seriously threatened in any of these countries but there is an increasing number of occasions shifting to green.

The green tea segment has always been of interest to global players, many of which have significantly expanded their presence in recent years.

An example is US-based Harney & Sons Teas, which has continued to increase its green tea offerings, most notably introducing additional specialty Japanese teas. Emeric Harney, a spokesperson for the company, said that one of its new green teas is called Wazuka Guricha and comes from the Wazuka Valley, the other Asanoka Sencha from the Miyakazi prefecture.

Harney believes the US will provide some major opportunities for growth in the coming years. “America will continue to grow its green tea consumption in 2024. We still find that our export markets show a tempered interest in green teas.”

The US market will remain a priority for another major player – The Republic of Tea. Kristina Tucker, minister of enlightenment and commerce at The Republic of Tea, said the brand continues to see demand for innovative green tea blends. “Our organic Double Green Matcha in tea bags consistently grows year over year since its launch in 2007. Demand for matcha is growing fast again as well as our green teas with a wellness benefit, such as our organic SuperGreen Brain Boost tea.”
Currently, The Republic of Tea offers over 50 varieties of green tea, and “we plan to continue to innovate new blends for green tea lovers. As our focus is on the American tea drinker, we certainly anticipate continued strong demand for green teas in the USA.”

  • Eugene Gerden is an international freelance writer who specialises in covering the global coffee, tea and agricultural industries. He works for several industry titles and may be reached at gerden.eug@gmail.com.

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Nespresso launches into the Indian market https://www.teaandcoffee.net/news/34129/nespresso-launches-into-the-indian-market/ https://www.teaandcoffee.net/news/34129/nespresso-launches-into-the-indian-market/#respond Mon, 29 Apr 2024 12:48:17 +0000 https://www.teaandcoffee.net/?post_type=news&p=34129 Nestlé has announced the launch of Nespresso in India in response to the increasing consumer demand for its high-quality portioned coffees.

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Nestlé has announced the launch of Nespresso in India in response to the increasing consumer demand for its high-quality portioned coffees. With the aim of growing the premium coffee category in the country, Nestlé will offer Nespresso coffees through e-commerce channels. It will open the first Nespresso boutique in Delhi and then expand to other key cities in India. Nespresso coffees and systems will be available in both original and professional formats by the end of 2024 to cater to in- and out-of-home consumers.

Guillaume Le Cunff, CEO of Nespresso, said, “I am delighted that we are introducing Nespresso to coffee lovers in India. For almost 40 years, Nespresso has been committed to elevating the coffee experience through its signature taste and to embedding sustainability in every part of the business. Having sourced green coffee from India since 2011, I am excited to see the brand continuing to grow in this promising coffee market.”

Nespresso is a certified B Corp company and the pioneer of the portioned coffee category. Through its Nespresso AAA Sustainable Quality Program, the brand works directly with around 2,000 coffee farmers in India.

Suresh Narayanan, chairman and managing director, Nestlé India said, “I am very happy that Nespresso will soon be available to enable consumers, coffee aficionados and coffee connoisseurs in India to unlock new experiences and discover extraordinary coffees. In recent years, coffee consumption in India has seen a surge, with a discernible trend towards in-home consumption. With its growing young population that has exposure to global trends and is open to new experiences, India is one of the fastest-growing coffee markets for Nestlé.”

Nespresso coffees are manufactured in its three factories in Switzerland, using state-of-the-art technology. Over 1,300 employees are dedicated to producing Nespresso coffees. The brand is available in over 90 markets and has a network of over 800 boutiques in 500 cities.

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The misty tea estates of Munnar https://www.teaandcoffee.net/blog/34036/the-misty-tea-estates-of-munnar/ https://www.teaandcoffee.net/blog/34036/the-misty-tea-estates-of-munnar/#respond Thu, 11 Apr 2024 12:33:04 +0000 https://www.teaandcoffee.net/?post_type=blog&p=34036 Although lesser known than world renown Assam and Darjeeling, the Munnar region of India produces 27 million kg of tea per year.

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Lockhart Tea Estate is just one of many tea estates that surround the town of Munnar, situated in the Western Ghats in the southern Indian state of Kerala.

The steep hills of ‘misty Munnar’ are covered in the recognisable patterns of tea bushes, interspersed with rushing waterfalls – unless there has been an unusual period of dry weather. When I visited in March, instead of the promised view of the rapid torrents of the Attukad waterfalls, the falls were simply bare rock – and the same was true for several of the other waterfalls for which the area is well known.

According to the Indian Tea Association, there are 13,000 hectares planted with tea in the Munnar region, producing 27 million kg of tea per year, with elevations from 950 to 2,600 metres above sea level. Finlay acquired 33 tea estates in 1895, and in 1964 formed a collaborative group with Indian conglomerate Tata, the Tata-Finlay Group (now Tata Consumer Products). Tata’s tea plantations were transferred in 2005 to Kannan Devan Hils Produce Company, which today manages 16 estates spread over 8,600 hectares of land.

Another major producer in the region is Harrisons Malayalam Ltd. Reached by corkscrew roads and hairpin bends, the Lockhart estate was originally planted in 1879 by Baron George Otto Von Rosenberg and was among the first tea gardens to be planted in Munnar. Today the estate’s 645.25 hectares process 21 tonnes of tea per day, as well as housing a tea museum and home-stay bungalows for tourists.

My visit to the Lockhart tea estate began with a tour of the factory. Our guide explained that the factory only uses orthodox methods as opposed to the CTC (crush, tear, curl) method, which was invented in Assam and is widely used for black tea in India.

The factory produces white tea, green tea and different grades of black tea including OP (Orange Pekoe), TFP (Tippy Flowery Pekoe), and FD (Fine Dust). All its tea production is exported to 18 countries (mainly in Europe) and is used in 17 brands.

While leaves for white and green teas are plucked by hand, shears are used to cut the leaves for black tea. The bud used for the highly prized white tea does not undergo processing. The two leaves and a bud used for green tea are heated and then dried to stop fermentation. The leaves destined for black tea go through six processes: withering, rolling, fermentation, drying, sifting, and sorting.

We were able to see all of these processes during the factory tour. As part of the sifting process, once the tea leaves the dryer, electrostatic technology is used to remove the fibres. This by-product goes to make henna dyes that are used throughout India.

Pictured: the byproduct fibres, image: Neil McRitchie

Our tour ended with a cupping during which we tried the four main types of tea produced at Lockhart: the delicate white tea, the longer strands of Orange Pekoe, the bright TFP and the slightly harsher flavour of fine dust.

Lockhart is owned by Harrisons Malayalam Ltd, which has been part of the Indian RPG Group since 1988. Having acquired smaller companies and individual estates over many years, Harrisons Malayalam today produces 20 million kg of tea per year, in equal quantities of CTC and Orthodox teas. It has a planted area of 6,000 hectares in southern India, operating 13 tea estates and 11 factories. It also happens to be the country’s largest pineapple producer.

Of the many tea plantations around Munnar, the Kolukkamalai tea estate on the border of Keraala and Tamil Nadu is celebrated for being the highest in the world, at an altitude of 2,170 metres (7,120 ft) above sea level, which gives the tea a distinct, fresh flavour.

While perhaps not as celebrated as Assam or Darjeeling, the tea hills of Munnar are a beautiful part of India’s tea landscape. The cooler weather of hill station is popular with holiday makers escaping the heat of the Indian plains, and the local tea industry has taken advantage of this, with many tea estates offering tours, museums, and accommodation in the form of homestays or boutique hotels.

While Lockhart wasn’t proclaiming any particular sustainability credentials, Munnar as a whole is striving to recycle and reduce waste. Conservation efforts such as tree planting for shade, rewilding and nature sanctuaries have made Munnar a popular ecotourism destination. The Keralan city, Kochi, has the first airport to be fully run on solar power. For a British tourist escaping the cold and wet of the UK, this was a trip to remember.

  • Sarah McRitchie is the editorial director of Bell Publishing, parent company of Tea & Coffee Trade Journal. She may be reached at: sarah@bellpublishing.com. 

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Brazil’s São Mateus Agropecuaria wins top award at the 2023 EIICA https://www.teaandcoffee.net/news/33277/brazils-sao-mateus-agropecuaria-wins-top-award-at-the-2023-eiica/ https://www.teaandcoffee.net/news/33277/brazils-sao-mateus-agropecuaria-wins-top-award-at-the-2023-eiica/#respond Fri, 17 Nov 2023 18:30:07 +0000 https://www.teaandcoffee.net/?post_type=news&p=33277 Brazil wins ‘Best of the Best Award’ while Guatemala wins the Coffee Lovers’ Choice Award at the 8th edition of the Ernesto Illy International Coffee Award.

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São Mateus Agropecuaria of Brazil wins the 2023 Best of the Best Award, which was presented to Josè Eduardo Dominicale during the 8th edition of the Ernesto Illy International Coffee Award (EIICA).

The award, named after the visionary leader of illycaffè and the son of the company’s founder, celebrates the work that the Trieste, Italy-based company has been doing every day for the last 30 years, side-by-side with coffee farmers, to offer the best possible sustainable coffee. The award was presented to the winner by illycaffè chairman Andrea Illy during an event held at the New York Public Library in New York.

EIICA celebrates the finest Arabica coffees sourced from all over the world. This event aims to recognize growers for the quality coffee they tirelessly work to produce. The award was assigned by an independent panel of nine experts who examined the best batches from the 2022-2023 harvest through a blind tasting of nine coffees from the nine finalist countries: Brazil, Costa Rica, El Salvador, Ethiopia, Guatemala, Honduras, India, Nicaragua, and Rwanda. Prior to being evaluated by the panel, each batch of coffee was analysed by illycaffè’s quality control labs and rated in terms of richness and aromatic complexity, the elegance and balance of its flavour and intensity of its aroma.

Guatemala’s Finca Danilandia di Luis Arimany Mondonico won the Coffee Lovers’ Choice Award, assigned by a panel of consumers who, in the weeks prior to the event, carried out blind taste tests of the coffee samples in illy cafés in Trieste, Milan, Paris, London, Sao Paolo and New York and ranked their preferences.

“The absolute victory of the Brazilian coffee coming from regenerative agriculture – chosen blindly among the nine best coffees in the world – fills me with joy. Indeed, the history of the Ernesto Illy Award began in Brazil in 1991 and this confirms that the rewards received, by illycaffè for having transformed Brazil from a leader in quantity to a leader in quality are well-deserved,” said Andrea Illy. “After more than 25 years of neverending and tireless work by our team of agronomists and the University of Coffee, the leap has finally happened thanks to regenerative agriculture, which we decided to develop in 2018 for the benefits it brings to the environment and everyone’s health.”

The panel that voted for the Best of the Best award included Guatemala’s professional taster Silvia Escobar; the President of Federação dos Cafeicultores do Cerrado, Brasilian Glaucio De Castro; the director of the CoffeeLab quality laboratory, Indian Sunalini Narayan Menon; chef Ricard Camarena, who has been awarded two Michelin stars and a green star for his dedication to sustainability at his Ricard Camarena Restaurant in Valencia; American chefs Carrie and Rupert Blease, who manage the Michelin-starred Lord Stanley restaurant in San Francisco; Andrea Aprea, a Michelin-starred chef with a restaurant bearing his name in Milan; French writer and journalist Adelaide de Clermont-Tonnere, editor-in-chief of Point de Vue magazine; Inga Griese, founder and editor-in-chief of ICON, the style supplement of the German newspaper Welt Am Sonntag; Angelina Villa Clarke, a journalist contributing to prestigious English-language publications including Forbes.

Commenting on the winning coffee, the jury said, “This year’s Ernesto Illy International Coffee Award winner is a rounded, wholesome, and fully bodied cup, with rich yet mellow flavors of a balance of chocolate, caramel, brown sugar, and toasted almonds on a bed of refined brightness, with a lingering finish of mild, gentle, yet harmonious sweetness. It truly represents the finest taste characteristics of its origin.”

Martha Stewart, Matilda De Angelis, Pat Cleveland, Coco Rocha, Candela Pelizza, Tamu Mc Pherson, Carlo Sestini, Simon and Marina Ksandr, Nick Lowry, Tesa Pesic are some of the celebrities who attended the gala event at the New York Public Library, hosted by chef and TV star Marcus Samuelsson, to celebrate the best coffee producers who work behind the unique illy blend.

The Ernesto Illy International Coffee Award is also an unmissable networking opportunity for all those involved in the coffee industry, from producers to exporters, from traders to institutional representatives. In the morning they all met at the United Nations Headquarters to attend a panel discussion on protecting the future of coffee. Alongside illycaffè chairman Andrea Illy, speakers included Vanusia Nogueira, executive director, International Coffee Organization; Jeffrey Sachs, professor of economy at Columbia University and co-chair at the Regenerative Society Foundation; Oscar Schaps, president of the Latin American division of Stone X Financial Inc; and Glaucio de Castro, president of the Federação dos Cafeicultores do Cerrado Mineiro. (For a full recap of the event at the UN, see the Editor’s Blog: “The time is now” to invest in regenerative agriculture (teaandcoffee.net).

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Robusta prices hit near record highs in August https://www.teaandcoffee.net/news/32796/robusta-prices-hit-near-record-highs-in-august/ https://www.teaandcoffee.net/news/32796/robusta-prices-hit-near-record-highs-in-august/#respond Fri, 08 Sep 2023 17:30:55 +0000 https://www.teaandcoffee.net/?post_type=news&p=32796 The International Coffee Organization reports that Arabica-Robusta price movements recouple in August — Robustas remain at near record highs.

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The International Coffee Organization (ICO) announced in its latest report that Robustas remain at a near-record high in August at 124.62 US cents/lb. Coffee consumption continues to outpace production but decelerating global economic growth rates will negatively impact consumption, particularly in Europe.

The ICO Composite Indicator Price (I-CIP) averaged 154.53 US cents/lb in August, posting a median value of 152.10 US cents/lb and fluctuating between 148.79 and 163.62 US cents/lb.

The Colombian Milds-Other Milds decreased by 1.6% and 3.5%, to 187.55 and 186.73 US cents/lb, respectively, in August 2023. Accentuated by a greater falling rate, the Other Milds fell back below the Colombian Milds. The Brazilian Naturals-Robustas both contracted by 3.0% and 2.3%, reaching an average of 154.66 and 124.62 US cents/lb, respectively. ICE’s New York market fell by 1.9%, whilst the London Futures market shrank by 2.0 % to 156.56 and 111.34 US cents/lb, respectively.

The Colombian Milds-Other Milds differential pivoted from –2.91 to 0.82 US cents/lb, returning to the positive after an inverted differential in July 2023. On the one hand, the Colombian Milds-Brazilian Naturals differential grew 5.8% to 32.89 US cents/lb, whilst the Colombian Milds-Robustas differential contracted 0.1% from July to August 2023, averaging 62.93 US cents/lb. Meanwhile, the Other Milds-Brazilian Naturals, Other Milds-Robustas and Brazilian Naturals-Robustas differentials contracted by 5.7, 5.8 and 5.9%, reaching 32.07, 62.11 and 30.04 US cents/lb, respectively.

In August 2023, the Colombian Milds-Other Milds Arabica differential had been narrowing considerably and, after thirty-four business days of negative differentials, this trend was reversed on 10th August. The Colombian Milds-Other Milds Arabica differential closed August on a one-month high, though it has not reached such positive lows in four and a half years. In late July and August 2023, the Arabicas-Robusta price movements recoupled, moving once again in tandem. Since April 2023, the price movements of the Arabicas and Robusta were decoupled under price substitution-related pressure, where demand for higher-end qualities has waned in favour of more competitively-priced coffees. However, the recoupling appears to indicate that the price differentials are now sufficiently narrow, and relative price-driven changes in demand (Arabica versus Robusta) may have come to an end.

Arbitrage, as measured between the London and New York Futures markets, narrowed by 1.6% to 45.23 US cents/lb in August 2023. This marks the lowest point since June 2020, where arbitrage sat at 44.73 US cents/lb.

Intra-day volatility of the I-CIP followed a consistent downtrend, reaching 7.0%, a 0.8 percentage point decrease between July and August 2023. The Other Milds presented the strongest volatility decrease, with a 3.7 percentage point drop, averaging 7.3% for the month of August. The Colombian Milds’ and Brazilian Naturals’ volatility also contracted to 7.5% and 8.8%. Meanwhile, the Robustas’ volatility dropped by 2.3 percentage points to 8.7% from July to August 2023, whilst the London futures market’s volatility increased by 0.2 to 9.4%. However, the New York futures market’s volatility moved in the opposite direction from London, retracting by 0.5 percentage points and reaching 8.6% for New York.

The New York and London certified stocks decreased in tandem by 3.0% and 34.6%, respectively, closing in at 0.57 million 60-kg bags, whilst certified stocks of Robusta coffee reached 0.58 million 60-kg bags, the lowest in over 20 years.

Downward pressure on prices could be attributed to the lack of aggressive buying of green coffee through the world. Indeed, for the current and previous coffee years (2021/22 and 2022/23), a combined underproduction of 14.4 million 60-kg bags is estimated. At present, there is an apparent decoupling between consumption and exports. There is little evidence of the former falling, while the latter for the current coffee year is down 5.7%. A plausible explanation could be the drawing down of stocks. During the Covid-19 pandemic, buyers, roasters and traders would have built up large stocks of coffee that must now be utilised before they perish. This may help to explain why exports are falling, coffee year on coffee year, thus applying negative pressure on the I-CIP. The broad drawdown of stocks is perhaps, further illustrated by the historic lows of the ICE stocks.

Exports by Coffee Groups – Green Beans
Global green bean exports in July 2023 totalled 9.31 million bags, as compared with 9.3 million bags in the same month of the previous year, up 0.1%. As a result, the cumulative total for 2022/23 to July is 93.56 million bags versus 99.2 million bags over the same period a year ago, down 5.7%.

Shipments of the Other Milds decreased by 13.7% in July 2023 to 2.20 million bags from 2.55 million bags in the same period last year. As a result, the cumulative volume of exports continued to fall, decreasing by 12.2% in the first 10 months of coffee year 2022/23 to 18.64 million bags versus 21.22 million bags over the same period in 2021/22.

Green bean exports of the Brazilian Naturals increased in July 2023, rising by 2.8% to 2.6 million bags. For the first 10 months of coffee year 2022/23, green bean exports of the Brazilian Naturals amounted to 28.4 million bags, down 9.7% from 31.45 million bags over the same period a year ago. Changes to the fortunes of the Brazilian Naturals are mainly due to changes in Brazil’s total green bean exports, the biggest producer and exporter of the Brazilian Naturals, which also increased in July 2023 (10.8%) to 2.7 million bags from 2.43 million bags in July 2022.

Exports of the Colombian Milds decreased by 8.1% to 0.93 million bags in July 2023 from 1.01 million bags in July 2022, driven primarily by Colombia, the main origin of this group of coffee, whose exports of green beans were down 16.0% in July 2023. This is the thirteenth consecutive month of negative growth for the Colombian Milds and, as a result, the exports of this group of coffee for October 2022 to July 2023 were down 12.9%, at 9.11 million bags from 10.46 million bags in the first 10 months of coffee year 2021/22.

Green bean exports of the Robustas amounted to 3.59 million bags in July 2023, as compared with 3.22 million bags in July 2022, up 11.6%. This is the fourth consecutive month of positive growth for the Robustas and, as a result, the exports of this group of coffee for October 2022 to July 2023 were up 3.8%, at 37.45 million bags, as compared with 36.08 million bags in the first 10 months of coffee year 2021/22.

Exports by Regions – All Forms of Coffee
In July 2023, South America’s exports of all forms of coffee decreased by 2.2% to 4.16 million bags, mainly driven by Colombia and Peru, which saw their exports fall by 17.1% and 37.5%, respectively. For Colombia, the latest downturn is the thirteenth consecutive month of negative growth, the second longest since the 22-month long streak observed between July 2008 and March 2010. As a result, Colombia’s exports for the first 10 months of coffee year 2022/23 are down to 8.79 million bags, the lowest level over the same 10-month period since coffee year 2012/13, when 7.24 million bags of coffee were shipped from the origin. Issues with local production, caused by meteorological factors, were the reason behind the downturn in exports for much of the current coffee year.

However, since June 2023, price substitution appears to be the main driver of the downturn in exports, with demand switching between the Arabicas, away from the Colombian Milds, of which Colombia is the largest producer, to the Other Milds. In Peru, the weather also played a part in the sharp decrease in exports. The Peruvian National Institute of Statistics and Informatics (INEI) reported that increased rainfall was behind the 1.9% decrease in production in June 2023, which may have filtered through to exports as a reduced availability of supply. However, the magnitude of the decrease in July 2023 is a more reflection of the 64.7% increase in July 2022 – the largest volume of July exports in the last 10 years (0.4 million bags versus an average 0.34 million bags (2013-2022)).

Exports of all forms of coffee from Africa decreased by 1.1% to 1.37 million bags in July 2023 from 1.39 million bags in July 2022. For the first 10 months of the current coffee year, exports totalled 10.84 million bags as compared with 11.27 million bags in coffee year 2021/22, down 3.8%. Once again, however, the relatively shallow negative growth rate of the region masked the dynamic changes at the individual country level. Two origins experienced strong positive growth rates (Tanzania and Uganda), with a combined 23.6% increase in July 2023, while two others experienced sharp negative growth rates (Côte d’Ivoire and Ethiopia), with a combined 26.7% decrease. In Ethiopia, contract disputes arising out of a mismatch between the local purchasing prices and the global market prices continue to negatively impact the volume exports, with exporters withholding the coffee until the disputes are resolved. Uganda’s exports increased by 12.0% in July, which were driven by a good crop harvest in South-Western region, and exporters releasing their stocks.

In July 2023, exports of all forms of coffee from Mexico and Central America were up 9.4% to 1.66 million bags as compared with 1.51 million in July 2022. As a result, total exports are down 1.8% for October 2022-July 2023 at 13.46 million bags, as compared with 13.71 million bags in the same period a year ago. Honduras was the main driver of the positive growth in July 2023.

Exports of all forms of coffee from Asia and Oceania decreased by 6.2% to 3.01 million bags in July 2023 and but were up 2.7% to 38.57 million bags in the first 10 months of coffee year 2022/23. July’s downturn was due to the top four origins of the region, India (-3.5%), Indonesia (-9.7%), Papua New Guinea (-25.9%) and Vietnam (5.1%).

Exports of Coffee by Forms
Total exports of soluble coffee decreased by 16.6% in July 2023 to 0.84 million bags from 1.0 million bags in July 2022. In the first 10 months of coffee year 2022/23, a total of 9.58 million bags of soluble coffee were exported, representing a decrease of 5.7% from the 10.16 million bags exported in the same period during the previous coffee year. Soluble coffee’s share in the total exports of all forms of coffee for the year to date was 9.2% in July 2023, which matched the year-ago period. Brazil is the largest exporter of soluble coffee, shipping 0.31 million bags in July 2023.

Exports of roasted beans were down 12.7% in July 2023 to 57,299 bags, as compared with 65,601 bags in July 2022. The cumulative total for coffee year 2022/23 to June 2023 was 0.6 million bags, as compared with 0.67 million bags in same period a year ago.

Production and Consumption
Under the current circumstances, the estimates and outlook of production and consumption for coffee years 2021/22 and 2022/23 remain the same. World coffee production decreased by 1.4% to 168.5 million bags in coffee year 2021/22, hampered by the off-biennial production and negative meteorological conditions in a number of key origins. However, it is expected to bounce back by 1.7% to 171.3 million bags in 2022/23.

Increased global fertiliser costs and adverse weather conditions are expected to partially offset the positive impact of biennial production from Brazil, explaining the relatively low rate of growth in coffee year 2022/23. The impact of biennial production is anticipated to drive the outlook for Arabica, which is projected to increase by 4.6% to 98.6 million bags in coffee year 2022/23, following a 7.2% decrease in the previous coffee year. Reflecting its cyclical output, Arabica’s share of the total coffee production is expected to increase to 57.5% from 55.9% in coffee year 2021/22. South America is and will remain the largest producer of coffee in the world, despite suffering from the largest drop in output for almost 20 years, which fell by 7.6% in coffee year 2021/22. The recovery in coffee year 2022/23, partly driven by biennial production, is expected to push the region’s output to 82.4 million bags, a rise of 6.2%.

World coffee consumption increased by 4.2% to 175.6 million bags in coffee year 2021/22, following a 0.6% rise the previous year. Release of the pent-up demand built up during the Covid-19 years and sharp global economic growth of 6.0% in 2021 explains the sharp bounce back in coffee consumption in coffee year 2021/22.

Decelerating world economic growth rates for 2022 and 2023, coupled with the dramatic rise in the cost of living, will have an impact on the coffee consumption for coffee year 2022/23. It is expected to grow, but at a decelerating rate of 1.7% to 178.5 million bags. The global deceleration is expected to come from non-producing countries, with Europe’s coffee consumption predicted to suffer the largest decrease among all regions, with growth rates falling to 0.1% in coffee year 2022/23 from a 6.0% expansion in coffee year 2021/22.

As a result, the world coffee market is expected to run another year of deficit, a shortfall of 7.3 million bags.

The outlook is taken from the newest publication of the Statistics Section of the Secretariat of the International Coffee Organization (ICO), the Coffee Report and Outlook (CRO). For the full report, visit: icocoffee.org.

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World Coffee Research releases new Robusta variety catalogue https://www.teaandcoffee.net/news/31978/world-coffee-research-releases-new-robusta-variety-catalogue/ https://www.teaandcoffee.net/news/31978/world-coffee-research-releases-new-robusta-variety-catalogue/#respond Thu, 18 May 2023 08:00:24 +0000 https://www.teaandcoffee.net/?post_type=news&p=31978 Robusta farmers have a new open-access resource at their fingertips—World Coffee Research’s (WCR) Robusta Variety Catalog, which is available in English and Spanish, and profiles 47 robusta varieties.

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Robusta farmers have a new open-access resource at their fingertips—World Coffee Research’s (WCR) Robusta Variety Catalog. The catalogue, which is available in English and Spanish, profiles 47 robusta varieties—from origins such as Brazil, India, Indonesia, Uganda, Mexico, and Vietnam—using 20+ variables, like yield potential, stature, bean size, nutrition requirements, lineage, susceptibility to pests/diseases, and many more. The catalogue is hosted alongside WCR’s existing Arabica Varieties Catalog on the interactive website varieties.worldcoffeeresearch.org.

With robusta’s growing prevalence in the global market, WCR hopes the catalogue will lower the risk associated with coffee farming by providing direct information to enable farmers and other planting decision-makers to make an informed choice about what varieties will grow best in particular environments.

Since the life of a coffee tree is 20-30 years, the decision farmers make about which variety to plant has long-term consequences. If a farmer makes an uninformed decision on variety, the cumulative loss can be huge. Comparatively, if a farmer makes the right decision, the cumulative gain can be significant. For example, a robusta farmer in Uganda who successfully cultivates a healthy Coffee Wilt Disease resistant (CWD-r) plant can earn 250% more than a farmer who plants a susceptible, unhealthy plant.

Most robusta farmers in particular do not have access to transparent information about available varieties and how they differ. Robusta farmers typically sell into lower-value markets where variety differentiation is nonexistent. In addition, robusta requires more than one variety and simultaneous flowering for successful pollination. Because of this, farmers must cultivate a mixt of complementary clones to enhance fruit production and quality. These mixtures, which typically comprise officially-released commercial varieties, are often distributed to farmers with minimal transparency about what clones are included in the mix and their unique properties. The lack of up-to-date variety information puts farmers at risk and perpetuates low yields around the globe.

This resource serves as an expansion of WCR’s popular Arabica Variety Catalog, which was launched in 2016 and profiles arabica varieties from around the world. At the time of its release, the arabica catalogue was a first-of-its-kind resource and the only global compendium of information about available coffee varieties for farmers, buyers, and roasters. The resource has been viewed over one million times since its launch and, as a living document, continues to support WCR’s goal to improve the availability and accessibility of improved planting material for farmers around the world.

Until recently, arabica held reign over most of the coffee market due to preferences for its beverage quality, but various factors, including the increasing demand and climate pressure for farmers, have led to expansions in the production of robusta.

“Since our founding over ten years ago, WCR has worked to empower farmers by making tools available to choose the right varieties for their farms and their markets—varieties that deliver high yield and better-tasting coffee in the long term,” said WCR’s chief executive officer Dr Jennifer “Vern” Long. “And, now that robusta comprises 40% of the coffee produced and marketed globally, we saw the need to support farmers by creating this tool.”

The robusta catalogue was generated through collaborative sourcing of data about varieties from breeders and other experts, including the Central Coffee Research Institute (CCRI), the Indonesian Coffee and Cocoa Research Institute (ICCRI), the Brazilian Agricultural Research Corporation (EMBRAPA), the National Coffee Research Institute of Uganda (NaCORI-Uganda), the Western Highlands Agroforestry Science Institute (WASI), and Nestlé’s Research Center. The varieties in the robusta catalogue were selected for inclusion because of their economic, historical, cultural, or genetic importance. Even so, significant gaps in data for many Robusta varieties remain. The genetic diversity of robusta coffee is also much larger than that of arabica, and it is only just beginning to be explored by breeders and the industry at large. The catalogue, therefore, does not aim to represent an exhaustive list of all coffee varieties in existence.

Alongside the detailed variety profiles, users can find a consolidated and peer-reviewed history of robusta as a species, which tracks it from its origins in central and western sub-Saharan Africa through its dispersal across Asia and Latin America to its cultivation today. In addition, the history provides a brief overview of the genetic diversity and conservation of robusta to provide readers the opportunity to better understand how well-differentiated the various populations of this species are.

The interactive catalogue website features the ability to filter on different variables, such as yield potential, country of release, and more. It also includes the ability to generate a unique, customisable PDF with the varieties of the user’s choice, and a new visualisation of the genetic groups of the included varieties. Both the arabica and robusta catalogues are shared via Creative Commons licenses that make them available for free distribution worldwide.

The robusta and arabica catalogues can be accessed free of cost at varieties.worldcoffeeresearch.org.

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April coffee prices rise on the heels of decreasing exports https://www.teaandcoffee.net/news/31885/april-coffee-prices-rise-on-the-heels-of-decreasing-exports/ https://www.teaandcoffee.net/news/31885/april-coffee-prices-rise-on-the-heels-of-decreasing-exports/#respond Fri, 05 May 2023 16:00:14 +0000 https://www.teaandcoffee.net/?post_type=news&p=31885 In its latest report, the ICO stated that the I-CIP expanded to 178.57 US cents/lb in April 2023, supported by decreasing exports.

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The International Coffee Organisation announced in its April report that the ICO Composite Indicator Price (I-CIP) gained 5.0% from March 2023 to April 2023, averaging 178.57 US cents/lb for the latter, whilst posting a median value of 179.51 US cents/lb. This represents the highest level since the 199.63 US cents/lb reached in September 2022. In April 2023, the I-CIP fluctuated between 168.14 and 187.29 US cents/lb. As of the final few months of 2022, coffee prices have been on an upward path, with the I-CIP increasing from an average 156.66 US cents/lb in November 2022 to the April 2023 average of 178.57 US cents/lb.

Broadly, the upward trend has the support of the fundamentals, with the global coffee market in deficit in coffee year 2021/22 and this situation expected to be repeated in coffee year 2022/23 (see Production and Consumption). The impetus behind the rally from the last days of March 2023 to the beginning of the third week of April 2023 can be attributed to the reinforcement of the support of the fundamentals from several market-driving events and announcements (see Exports by Regions – All Forms of Coffee). However, the downturn of the I-CIP, seen since the beginning of the third week of April 2023, appears mainly due to the strengthening US dollar. From 23 March to 28 April 2023, the Brazilian real (R$) moved from a low of R$5.30 on 23 March to a peak of R$4.91 on 14 April, before weakening again to an average of R$5.03 between 15 and 28 April against the US dollar.

Average prices for all group indicators increased in April 2023, with the Robustas averaging an 8.7% gain at 115.70 US cents/lb. Colombian Milds and Other Milds increased by 4.3% and 3.2%, to 234.85 and 229.56 US cents/lb, respectively, in April 2023. Brazilian Naturals lead the way amongst Arabicas, climbing 4.4% and reaching an average of 195.26 US cents/lb. The International Coffee Exchange’s (ICE) New York market expanded 6.3%, whilst the London Futures market grew 9.1% to 187.30 and 105.43 US cents/lb, respectively.

Colombian Milds-Other Milds differential presented resilient growth, rising 84.3% to 5.30 US cents/lb. Colombian Milds-Brazilian Naturals differential also gained 3.6% from March to April 2023, averaging 39.60 US cents/lb in April, whilst Colombian Milds-Robustas grew 0.3% to 119.15 US cents/lb for the same period. Conversely, Other Milds-Brazilian Naturals differential lost 2.9%, averaging 34.30 US cents/lb, whilst Other Milds-Robustas also shrank by 1.7% to 113.86 US cents/lb. With the most moderate loss, Brazilian Naturals-Robustas dropped 1.2% to 79.56 US cents/lb.

Arbitrage, as measured in between the London and New York Futures markets, expanded by 2.9% to 81.88 US cents/lb in April 2023.

Intra-day volatility of the I-CIP is stabilising and reached 8.7% with a marginal increase of 0.6 percentage points between March and April 2023. Robustas presented the strongest volatility increase, averaging 7.7% for the month of April 2023, a 1.4 percentage point expansion. Echoing this increased volatility were the New York Futures and London markets, where 0.1 and 0.8 percentage points were gained, averaging 11.1% and 7.9%, respectively, for April 2023. Whilst volatility of the Other Milds grew 0.4 percentage points to 9.2%, the Colombian Milds also increased by 0.3 percentage points to 9.0%. Lastly, Brazilian Naturals saw an 0.5 percentage point increase in volatility from March to April 2023.

The New York certified stocks decreased 7.9% from the previous month, closing in at 0.74 million 60-kg bags, whilst certified stocks of Robusta coffee reached 1.31 million 60-kg bags, representing an increase of 3.1%.

Exports by Coffee Groups – Green Beans
Global green bean exports in March 2023 totalled 10.90 million bags, as compared with 12.06 million bags in the same month of the previous year, down 9.6%. The downturn was spread across all coffee groups. As a result, the cumulative total exports of green beans for coffee year 2022/23 is decreasing at an accelerated rate, down 6.1%, as compared with the 5.2% fall recorded for the first five months of the current coffee year. The cumulative total for 2022/23 to March is 56.26 million bags, as compared with 59.92 million bags over the same period a year ago.

Shipments of the Other Milds decreased by 17.1% in March 2023 to 2.11 million bags from 2.55 million bags in the same period last year. This is the sixth consecutive month of negative growth for green bean exports of Other Milds since the start of the new coffee year. As a result, the cumulative volume of exports fell by 18.2% in the first six months of coffee year 2022/23 to 8.86 million bags versus 10.83 million bags over the same period in 2021/22.

Green bean exports of Brazilian Naturals fell in March 2023, falling by 13.5% to 3.08 million bags. For the first six months of coffee year 2022/23, green bean exports of Brazilian Naturals amounted to 18.61 million bags, down 7.8% from 20.18 million bags over the same period a year ago. Changes to the fortunes of Brazilian Naturals are mainly changes in Brazil’s green bean exports, the biggest producer and exporter of Brazilian Naturals, which also fell in March 2023 (-14.8%) to 2.78 million bags from 3.27 million bags in March 2022.

Exports of Colombian Milds decreased by 17.4% to 0.96 million bags in March 2023 from 1.17 million bags in March 2022, driven primarily by Colombia, the main origin of this group of coffee, whose exports of green beans were down 19.2% in March 2023. This is the ninth consecutive month of negative growth for Colombian Milds and, as a result, the exports of this group of coffee for October 2022 to March 2023 were down 14.7%, at 5.63 million bags, as compared with 6.60 million bags in the first six months of coffee year 2021/22.

Green bean exports of Robustas amounted to 4.74 million bags in March 2023, as compared with 4.78 million bags in March 2022, down 0.8%. In the first six months of coffee year 2022/23, 23.17 million bags of Robustas were exported as compared with 22.31 million bags in the same period in 2021/22.

Exports by Regions – All Forms of Coffee
In March 2023, South America’s exports of all forms of coffee decreased by 17.3% to 4.13 million bags, driven by the three main origins of the region, Brazil, Colombia and Peru, which saw their combined exports fall by 17.9%. The two major origins of the region, Brazil and Colombia, saw their respective shipments of coffee decrease by 14.3% and 19.2% in March 2023, falling to 3.1 million and 0.92 million bags, ie, the fourth and ninth consecutive months of negative growth, respectively.

The off-season and smaller harvests in 2020/21 and 2021/22 have been put forward as explanations for Brazil’s falling exports by Cecafé, the Brazilian Coffee Exporters Council, while in Colombia both an adverse weather-driven fall in supply and a 10% decrease in production in March 2023, continue to explain the decreasing exports.

Peru is continuing to see its exports fall at a significantly faster rate, plunging by 76.5% in March 2023. Again, erratic weather played a part in this downturn, in addition to social unrest in the main producing areas (Cajamarca, Junín and San Martín) which saw their roads blocked. However, the main culprit behind the magnitude of the fall in exports is mechanical; 4.60 million bags of all forms of coffee were exported in coffee year 2021/22, the second largest in volume on record, just behind the 4.69 million bags exported in coffee year 2011/12, increasing by 44.8% as compared with coffee year 2020/21. Moreover, for the first three months of the calendar year (January to March 2022), exports increased by 245.8% at 1.00 million bags, the largest Q1 shipment on record, and 57.4% higher than the next biggest, 0.64 million bags, recorded in 2012. Given these record breaking numbers the Q1 data for 2023 are, inevitably, suffering in comparison.

Exports of all forms of coffee from Africa decreased by 5.0% to 1.12 million bags in March 2023 from 1.18 million bags in March 2022. For the first six months of the current coffee year, exports totalled 6.35 million bags as compared with 6.33 million bags in coffee year 2021/22, up 0.3%. Côte d’Ivoire and Kenya are the main drivers behind the fall in the region’s exports, with shipments of coffee decreasing by 41.4% to 0.12 million bags as compared with 0.21 million bags in March 2022, and by 17.7% to 58,340 bags from 70,849 bags in March 2022, respectively. However, Burundi, Rwanda and Uganda served as counterweights that tempered the severity of the region’s downturn, with their exports up 86.7%, 249.2% and 2.0%, respectively.

In March 2023, exports of all forms of coffee from Mexico and Central America were down 15.4% to 1.75 million bags as compared with 2.07 million in March 2022. This latest month of negative growth is the fifth in the first six months of the current coffee year, with the only instance of positive growth seen in February 2023. As a result, for the first six months of the current coffee year, exports are down at 11.8%, totalling 5.78 million bags as compared with 6.56 million bags from October 2021 to March 2022. Of the top six origins, five saw their exports fall in March 2023, with Guatemala suffering the heaviest decline (-44.9%), while Honduras was the only major origin with positive growth (2.0%). For Honduras, the increase seen in March is the third consecutive month of expansion, following 11 straight months of decreases between February and December 2022.

Exports of all forms of coffee from Asia and Oceania increased by 0.2% to 5.03 million bags in March 2023 and were up 2.5% to 24.05 million bags in the first six months of coffee year 2022/23. Indonesia is the main driver of the latest upturn, with exports increasing by 16.0% to 0.58 million bags from 0.50 million bags in March 2022, outweighing the 1.6% and 1.1% downturns of India and Vietnam, respectively.

Indonesia’s upturn in exports seemingly came in the face of evidence to the contrary; the ICO’s latest outlook for coffee year 2022/23 projected Indonesia’s production to be growing at a slower rate than its consumption, 1.1% versus 5.1%, thereby reducing the supply available for export. Moreover, earlier in the year, the Association of Indonesia Coffee Exporters and Industries projected a 20% fall in production due to excessive rain across the coffee growing regions, while severe rainfall was seen through much of the archipelago in the first four months of 2023. The double-digit expansion of exports in March is mainly explained by the strong on-off seasonality of Indonesia’s coffee exports, which is evident in both annual and monthly data (see Graph A). Thus, the 16.0% increase in March 2023 is more a reflection of March 2022 than a statement on the current status of Indonesia’s coffee industry or the world’s demand for its coffee.

Exports of Coffee by Forms
Total exports of soluble coffee decreased by 6.5% in March 2023 to 1.05 million bags from 1.13 million bags in March 2022. In the first six months of coffee year 2022/23, a total of 5.67 million bags of soluble coffee were exported, representing a decrease of 8.8% from the 6.22 million bags exported in the same period during the previous coffee year. Soluble coffee’s share in the total exports of all forms of coffee was 10.1% (measured on a moving 12-month average) in March 2023, the same as it was in March 2022. Brazil is the largest exporter of soluble coffee, shipping 0.32 million bags in March 2023.

Exports of roasted beans were up 5.9% in March 2023 to 66,393 bags, as compared with 62,689 bags in March 2022. The cumulative total for coffee year 2022/23 to March 2023 was 358,640 bags, as compared with 399,479 bags in same period a year ago.

Production and Consumption
The estimates and outlook of production and consumption for coffee years 2021/22 and 2022/23 remain the same. World coffee production decreased by 1.4% to 168.5 million bags in coffee year 2021/22, hampered by the off-biennial production and negative meteorological conditions in several key origins. However, it is expected to bounce back by 1.7% to 171.3 million bags in 2022/23. Increased global fertiliser costs and adverse weather conditions are expected to partially offset the positive impact of biennial production from Brazil, explaining the relatively low rate of growth in coffee year 2022/23. The impact of biennial production is anticipated to drive the outlook for Arabica, which is projected to increase by 4.6% to 98.6 million bags in coffee year 2022/23, following a 7.2% decrease in the previous coffee year.

Reflecting its cyclical output, Arabica’s share of the total coffee production is expected to increase to 57.5% from 55.9% in coffee year 2021/22. South America is and will remain the largest producer of coffee in the world, despite suffering from the largest drop in output for almost 20 years, which fell by 7.6% in coffee year 2021/22. The recovery in coffee year 2022/23, partly driven by biennial production, is expected to push the region’s output to 82.4 million bags, a rise of 6.2%.

World coffee consumption increased by 4.2% to 175.6 million bags in coffee year 2021/22, following a 0.6% rise the previous year. Release of the pent-up demand built up during the Covid-19 years and sharp global economic growth of 6.0% in 2021 explains the sharp bounce back in coffee consumption in coffee year 2021/22. Decelerating world economic growth rates for 2022 and 2023, coupled with the dramatic rise in the cost of living, will have an impact on the coffee consumption for coffee year 2022/23. It is expected to grow, but at a decelerating rate of 1.7% to 178.5 million bags. The global deceleration is expected to come from non-producing countries, with Europe’s coffee consumption predicted to suffer the largest decrease among all regions, with growth rates falling to 0.1% in coffee year 2022/23 from a 6.0% expansion in coffee year 2021/22.

As a result, the world coffee market is expected to run another year of deficit, a shortfall of 7.3 million bags.

The outlook is taken from the newest publication of the Statistics Section of the Secretariat of the International Coffee Organization (ICO), the Coffee Report and Outlook (CRO). The CRO offers an insight into the factors moving the global coffee industry in the most recent past and draws out the potential events that may drive the industry in the near future. The CRO can be downloaded from the ICO website: www.icocoffee.org. For further information, contact the Statistics Section at stats@ico.org.

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Green tea makes global share gains https://www.teaandcoffee.net/feature/32126/green-tea-makes-global-share-gains/ https://www.teaandcoffee.net/feature/32126/green-tea-makes-global-share-gains/#respond Thu, 06 Apr 2023 15:36:55 +0000 https://www.teaandcoffee.net/?post_type=feature&p=32126 The global green tea market continues to trend in a positive direction, with signs of further development. The evidence supporting green tea’s improved status can be seen in areas of production, exports, and consumption in major domestic markets. By Jason Walker

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The global green tea market continues to trend in a positive direction, with signs of further development. Consumers have become more keenly aware of green tea’s benefits. Major green tea-producing nations are also responding through expanding or upgrading their capabilities. The evidence supporting green tea’s improved status can be seen in areas of production, exports, and consumption in major domestic markets. By Jason Walker

Black tea still leads in terms of global production volume, but green tea has seen a slight but gradual gain in share over the last 10 years. According to the London-based International Tea Committee (ITC), the share of green tea production has increased from about 30 percent to 33 percent. Estimates put the world’s total green tea production at 2.1 million metric tonnes (mmt) in 2021.

China drives green tea production, contributing over 1.8 mmt. This makes the Middle Kingdom the provider of over 85 percent of the world’s green tea. In relation to its own production, however, green tea comprises about 60 percent of its total annual production. Green tea holds the largest share in terms of China’s output, with black tea being the next closest at about 14 percent of annual China production. It is worth noting, however, that China’s classification system for teas distinguishes between green tea and flower tea. Because of this, all forms of jasmine green tea – from specialty jasmine green pearl teas to jasmine green tea fannings – are not counted towards the green tea totals but are designated as flower teas. Depending on interpretation, this can serve to under-report the actual amount of green tea produced.

Japan is the next best-known home of green tea production, contributing about 0.8 mmt of green tea per year. The majority of Japan’s green tea comes in two forms. Sencha accounts for a little over one half, and bancha makes up more than a third. Matcha (tencha) and gyokuro each contribute less than 4 percent of the total volume but their average value in USD per kg is more than double that of sencha.

Other well-known tea-producing countries, including India, Argentina, Indonesia, Sri Lanka, Turkey, and Vietnam either do not parse out green tea production from black, or mainly focus on reporting green tea exports.

China leads in exports

As may be expected, China also dominates in green tea exports. China’s 2021 green tea exports totaled 0.31 MMT, or nearly 85 percent of China’s total exports. Value-wise, however, green tea exports represent roughly 60 percent of China’s exports. China’s average annual export rates reached USD $5.55/kg, with green tea averaging $4.44/kg compared to black tea at $10.25/kg. China’s main export partner has remained Morocco for several years now, as the country has relatively high per-capita tea consumption and a longstanding tradition of drinking green tea (eg Moroccan mint tea).

Vietnam appears to be one of the next largest green tea exporters, though nowhere close to China’s volume. In 2021, Vietnam exported 62,000 mt of green tea, or just shy of half of the nation’s total exports. Vietnam’s top tea export destinations include Pakistan, The Republic of China (ROC), and Russia. It is unclear as to the share of green tea exports among these countries, especially when Pakistan and Russia are known for purchasing significantly more black tea than green.

Japan, on the other hand, exported over 6,000 mt of predominantly green tea. As mentioned above, Japan’s production is largely divided between sencha and bancha. About one-third of Japan’s green tea exports went to the US.

Indonesia, Sri Lanka and India each exported between 5,500 and 3,000 mt of green tea. Indonesia’s major tea export partners include Malaysia, Russia, and the US. Sri Lanka’s top export destinations include Iraq, Turkey, and Russia. India’s three largest tea export countries include Russia, Iran, and the United Arab Emirates (UAE)

US imports of green tea grows

Of the world’s top three tea-importing countries (Pakistan, Russia, and the US), the US provides the clearest picture of green tea imports. Of Russia’s 135,000 mt of imported tea, at least 85 percent of it is black tea. Similarly, tea imports into the US in 2022 showed about 14 percent, or 16,618 mt was green tea. Of that total, nearly 7,000 mt originated from China. A further dissection of US green tea imports reveals that 1,800 mt was organic green tea, of which about 1,000 mt came from China.

Producing countries consume the most tea

Considering that the world’s top two producing countries (China and India) generally keep about 85 percent of their produced tea within their borders, these countries hold sway over global green tea consumption. China’s domestic sales of green tea reached 1.3 mmt. During that period, China only imported about 4,300 mt of green tea.

India’s green tea volumes also remained available for the domestic market. As with China, at least 85 percent of India’s total tea production volume didn’t leave the country. This proportion held true for green tea as well. About 15 percent of India’s green production was exported, leaving about 85 percent within its borders.

The US also held relatively steady in an 85/15 split of black-to-green tea consumption, with more emphasis placed on iced tea.

In relation to per capita consumption of tea, some of the major countries increased their consumption over the past ten years. Most notably was Morocco, a major green tea consumer, which increased an estimated 15 percent per head. China’s per capita also saw a significant rise from just shy of 1 kg per head to roughly 1.75 kg.

The outlook for green tea is positive

Compared to black tea, green tea consumption still appears modest but with positive signs for the future. The UK has seen declines in black tea consumption, while green tea has remained relatively steady. Green tea in the US also holds promise, as consumers are attracted to the reported health benefits of green tea.

The Japanese tea industry still sees potential for the further expansion of matcha exports, with matcha being viewed by international markets as a more premium and health-forward tea option. The nation has seen decreases in production of leaf tea and increases in powdered teas and teas used for RTD. The Japanese government has established initiatives to upgrade tea farms, modernize tea harvesting and processing, and promote Japanese teas in the US, Europe, and Asia Pacific.

China’s expansion of new tea fields also indicates a continued trend toward steady production of green teas. China’s internal estimates classify about one third of the nation’s current tea plants as over 30 years old and recommend removing or replacing these less-productive bushes. A gradual phasing out of old fields and the advent of new fields coming online will help keep China on top as a green tea powerhouse.

  • Jason Walker is marketing director of Firsd Tea North America. Prior to his work with Firsd Tea, Walker served in a variety of roles in tea and beverage business capacities. His experience includes business services for small tea companies, a top-ranked online destination for tea consumer education and co-founding a coffee business. His insights draw upon his diverse range of experience in sales, operations and management in the tea world. He may be reached at: jason.walker@firsdtea.com.

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Focus on sustainability in packaging intensifies https://www.teaandcoffee.net/feature/32111/focus-on-sustainability-in-packaging-intensifies/ https://www.teaandcoffee.net/feature/32111/focus-on-sustainability-in-packaging-intensifies/#respond Wed, 05 Apr 2023 17:40:29 +0000 https://www.teaandcoffee.net/?post_type=feature&p=32111 Brand owners embrace environmentally friendly materials and practices. By Jorge Izquierdo

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Brand owners embrace environmentally friendly materials and practices. By Jorge Izquierdo

Interest in sustainability continues to intensify among consumer packaged goods (CPG) companies, contract packagers, suppliers, and OEMs. In fact, sustainability is one of four key priorities identified in Challenges and Opportunities for Packaging and Processing Operations, a report published in October 2022 by PMMI, The Association for Packaging and Processing Technologies, based in Herndon, Virginia.

Driving forces include concerns about climate change, carbon footprint, waste, ocean plastic litter, and single-use plastics; a desire to establish a circular economy; regulatory efforts worldwide; and an interest in reusable, renewable, recyclable, and recycled-content packaging and products.

An indication of the level of concern about single-use plastics is an advance notice of proposed rulemaking by the General Services Administration (GSA) in the United States (US), an administrative agency that provides supplies and workplaces for federal employees. The proposed rule, Single-Use Plastics and Packaging, would regulate the use of plastics consumed in both packaging and shipping as well as other single-use plastics the agency buys. Comments were due in September 2022 and are being reviewed to determine how the rule will be finalised.

A concept that Europe embraced decades ago, extended producer responsibility (EPR), is gaining favour in the US and other countries. In the US, EPR laws have been passed in the states of Oregon, Maine, California, and Colorado, and regulators are working on implementation. EPR laws are pending in several other US states. At the same time, industry attitudes toward EPR have shifted from negative to positive with groups like the Plastics Industry Association now supporting the concept. The American Institute for Packaging and the Environment, a coalition of packaging industry entities dedicated to improving packaging and the environment and known as AMERIPEN, plans to present a series of webinars about EPR requirements in the US. The series began in February and continues monthly through July 2023.

Globally, there are new EPR requirements in India, Japan, and the United Kingdom (UK). In the UK, data collection has begun in preparation for meeting EPR requirements in 2024.

Progress toward more sustainable packaging

The path to increased sustainability is not necessarily smooth. Hurdles fall into four categories: technical issues, productivity concerns, cost, and environmental awareness. To transition to more sustainable packaging materials, stakeholders must overcome a host of challenges such as security of supply, cost, quality of materials, buy-in from customers and marketing, production efficiency problems, the time and money required to carry out the experimentation and testing needed to ensure the new materials will be successful, and the learning curve involved with implementation.

Stakeholders rely on a variety of tactics to make packaging more sustainable. This includes commitments to recyclable, recycled-content, and/or reusable packaging; replacement of multilayer materials with more easily recycled mono-material structures; interest in biodegradable, compostable, and renewable substrates; source reduction efforts, particularly transitions from rigid to flexible packaging; and carbon footprint reduction.

Materials receiving attention include polyhydroxyalkanoate (PHA), polyvinyl alcohol (PVA), and bio-based polymers. PHA is a renewable plant-based polyester that is biodegradable in soil or marine environments and compostable.

PVA also is biodegradable and compostable, and nontoxic in land and ocean environments. In some cases, it can serve as an alternative to ethylene vinyl alcohol barrier resin. As an extrusion coating on paper or part of a paper lamination, PVA provides strength and a barrier to oxygen, oil, and grease. Its solubility in water makes the resulting paper structures compatible with paper recycling streams.

Bio-based polyethylene (PE), polyethylene terephthalate (PET), and polypropylene (PP) are derived from feedstocks based on renewable plants like sugarcane but are equivalent to traditional resins in properties and performance.

On the recycling side, new technologies for the separation and recovery of materials are being developed. This includes marking schemes to expedite sorting for recycling, thermochemical recycling processes, and the collection and processing of plastic waste from the oceans. Meanwhile, demand continues to rise for packaging materials with recycled content. A growing number of plastics with post-consumer recycled content has received a letter of no objection from the US Food and Drug Administration for use in food-contact applications. As a result, it should be relatively easy to source PET, high-density PE, low-density PE, linear-low-density PE, and PP with various levels of recycled content.

To help consumers recycle packaging properly, many US brand owners are adopting How2Recycle labels. Established in 2012 by the Sustainable Packaging Coalition, the How2Recycle programme seeks to standardise recycling labelling, divert recyclables from landfills, and educate consumers.

A successful transition to more sustainable packaging depends on considering sustainability from the beginning. Nerida Kelton, vice president Sustainability & Save Food at the World Packaging Organisation (WPO), explains, “to apply recyclable packaging design, a certain fundamental knowledge of sorting and recycling processes is necessary. Packaging must, therefore, be suitable for state-of-the-art sorting and recycling processes in addition to its basic functions (eg, storage, transport, product protection, product presentation, and convenience).”

Guidelines from WPO help designers consider these factors early in the product development process and ensure the resulting packaging poses no issues when recycled in existing streams. WPO’s “Global Packaging Design for Recycling Guide” is now available in seven languages with the recent addition of Arabic, Spanish, and Czech translations to the existing offerings in English, German, Georgian, and Hungarian. Ayman Sbeih, chairman of the Palestinian Federation of Paper & Packaging Industries and coordinator of the Arabic translation, said, “Translating the Global Packaging Design for Recycling Guide into Arabic was extremely important to ensure that we take steady steps based on scientific foundations to achieve a circular economy. This will contribute to addressing challenges that face the world in terms of climate change, the environment, and the preservation of natural resources.”

Beyond packaging

For many beverage brand owners, sustainability initiatives extend far beyond packaging to include commitments to zero waste to landfill, net zero greenhouse gas emissions, energy/water conservation, and adoption of renewable energy sources such as wind or solar power.

Other associated goals involve corporate citizenship and include ethical business practices, diversity, and Fair Chance hiring, which provides employment for those with criminal records. Other tactics include compliance with United Nations Sustainable Development Goals and participation in organizations such as the Ellen Macarthur Foundation and the Science Based Targets initiative associated with the Paris Climate Agreement.

  • Jorge Izquierdo is vice president, market development at The Association for Packaging and Processing Technologies, which organises the Pack Expo portfolio of packaging and processing shows. This year’s Pack Expo will take place in Las Vegas, Nevada, 11-13 September. For more information, visit: packexpolasvegas.com. To learn more about PMMI, visit: www.pmmi.org.

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Coffee prices stabilised in January, with a slight decrease https://www.teaandcoffee.net/news/31342/coffee-prices-stabilised-in-january-with-a-slight-decrease/ https://www.teaandcoffee.net/news/31342/coffee-prices-stabilised-in-january-with-a-slight-decrease/#respond Fri, 03 Feb 2023 20:50:09 +0000 https://www.teaandcoffee.net/?post_type=news&p=31342 Amid fluctuations and a slight price drop, the I-CIP picked up in January.

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The International Coffee Organization (ICO) announced that the ICO Composite Indicator Price (I-CIP) declined but regained momentum throughout January, closing in at 174.95 US cents/lb.

The I-CIP lost 0.1% from December 2022 to January 2023, averaging 156.95 US cents/lb for the latter, whilst posting a median value of 155.54 US cents/lb. In January 2023, the I-CIP fluctuated between a minimum and maximum of 145.54 and 174.95 US cents/lb, whilst opening the month at 157.31 and ending January on 174.95 US cents/lb.

Average prices for all group indicators remained stable, with a slight decrease in January 2023. The Colombian Milds and Other Milds decreased by 2.3% and 1.7%, to 218.91 and 206.76 US cents/lb respectively, in January 2023. However, the Brazilian Naturals and the Robustas gained 0.6% and 2.4%, reaching an average of 170.03 and 95.98 US cents/lb. The London Futures market grew 2.2% whilst ICE’s New York market shrank by 3.9%.

Across the board, price differentials shrank, with the Colombian Milds-Other Milds and Colombian Milds-Brazilian Naturals differentials leading the way by shrinking 12.5% and 11.3% to 12.15 and 48.88 US cents/lb, respectively. The Other Milds-Brazilian Naturals differential also lost 10.9%, averaging 110.78 US cents/lb for the month of January 2023. Presenting more moderate losses, the Colombian Milds-Robustas and Other Milds-Robustas differentials declined by 5.7% and 4.9%, closing the month at 122.93 and 100.78 US cents/lb. The Brazilian Naturals-Robustas differential also presented a moderate loss of 1.6% from December 2022 to January 2023, reaching 74.05 US cents/lb.

The arbitrage, as measured between the New York and London Futures market lost 10.1%, closing in at 73.97 US cents/lb in January 2023, from 82.26 US cents/lb in December 2022.

Intra-day volatility of the I-CIP decreased 0.5 percentage points between December 2022 and January 2023, reaching 8.6%. Robustas and the London Futures market were the least volatile amongst all group indicators, at 6.0% and 6.8%, respectively, in January 2023. The Brazilian Naturals’ volatility was the highest amongst the group indicators, averaging 12.7%, a 0.6 percentage point increase from the previous month. The variation in volatility of the Colombian Milds and Other Milds for December 2022 to January 2023 is -2.4 to 9.2% and -0.8 to 8.9%, respectively. The variation of the New York Futures market’s volatility contracted 0.2 percentage points, averaging 12.3% for the month of January 2023.

The New York certified stocks increased by 4.3% from the previous month, closing in at 0.91 million 60-kg bags, whilst certified stocks of Robusta coffee reached 1.04 million 60-kg bags, representing a decrease of 3.8%.

Exports by Coffee Groups – Green Beans
Global green bean exports in December 2022 totalled 9.81 million bags, as compared with 10.64 million bags in the same month of the previous year, down 7.7%. The downturn was spread across all coffee groups except for the Robustas, which recorded a marginal gain of 1.1%. As a result, the cumulative total exports of green beans for coffee year 2022/23 are down 1.1% as compared with 2.4% increase for the first two months of the current coffee year. The cumulative total for 2022/23 to December is 27.26 million bags as compared with 27.67 million bags over the same a year ago, down 1.5%.

Shipments of the Other Milds decreased by 24.8% in December 2022 to 1.24 million bags from 1.65 million bags in the same period last year. This is the third consecutive month of negative growth for green bean exports of the Other Milds since the start of the new coffee year. As a result, the cumulative volume of exports fell by 17.8% in the first three months of coffee year 2022/23 to 3.54 million bags from 4.3 million bags over the same period in coffee year 2021/22. The latest downturn is primarily driven by Honduras and Peru, down 33.7% and 41.4%, respectively in December 2022 as compared with December 2021.

Green bean exports of the Brazilian Naturals also declined in December 2022, falling by 10.3% to 3.24 million bags, following a 15.2% increase in November 2022. For the first three months of coffee year 2022/23, green bean exports of the Brazilian Naturals amounted to 10.32 million bags, up 5.8% from 9.76 million bags over the same period a year ago. Not surprisingly, the shifting fortunes of the Brazilian Naturals reflected the changes in Brazil’s green bean exports, the biggest producer and exporter of the group, which also fell in December 2022 (down 14%) as compared with November 2022 (up 15.5%).

Green bean exports of the Colombian Milds decreased by 7.5% to 1.08 million bags in December 2022 from 1.18 million bags in December 2021, driven primarily by Colombia, the main origin of this group of coffee, whose exports of green beans were down 11.8% in December 2022. As a result of the sharp downturn, exports of the Colombian Milds from October to December 2022 were down by 12.7%, at 2.85 million bags, as compared with 3.27 million bags in the first three months of coffee year 2021/22.

Green bean exports of Robustas amounted to 4.25 million bags in December 2022, as compared with 4.21 million bags in December 2021, up 1.1%, continuing to build on the 2.6% increase in November 2022. The two consecutive months of positive growth meant that shipments in the first three months of coffee year 2022/23 were up 2.0% to 10.55 million bags from 10.34 million bags in the same period in coffee year 2021/22.

Exports by Regions – All Forms of Coffee
In December 2022, South America’s exports of all forms of coffee decreased by 17.3% to 4.64 million bags. The two major origins of the region, Brazil and Colombia, saw their respective shipments of coffee fall by 15.2% and 11.0% in December 2022, falling to 3.21 million bags and 1.05 million bags, respectively, from 3.79 million bags and 1.18 million bags in December 2021. Ecuador and Peru, however, saw their volume of exports fall by nearly half, plunging by 45.2% and 41.5%, respectively. For Colombia, the sharp downturns continue to be linked to local production conditions. Persistent bad weather linked to the La Niña phenomenon caused Colombia’s December 2022 coffee output to drop by 29%, the country’s fourth consecutive month of negative growth, with a consequent impact on exports.

In Peru, weather-driven elongation of the current harvesting period and intermittent rains hampering the drying process, both of which negatively affect the quality of dried beans, have been affecting the supply of coffee beans since the beginning of the 2022/23 season. However, since the beginning of the last month of 2022, social unrest in the country may have added to supply problems, leading to December 2022 having the lowest volume of exports since 2015, when only 310,000 bags were shipped from Peru. As for Ecuador, the sharp fall in December 2022 can be attributed to the previous anomalous growth in December 2021, when the export volume of all forms of coffee increased by 164.4%. The 57,599 bags of coffee exported in December 2022 is in line with the current trend and previous volumes for the month, averaging 57,508 bags in 2016–2020.

Exports of all forms of coffee from Asia and Oceania increased by 4.2% to 4.59 million bags in December 2022 and were up 2.0% to 6.57 million bags in the first three months of coffee year 2022/23. The region’s increase is explained by Vietnam (up 16.4%), the largest producer and exporter of coffee from Asia and Oceania, which shipped 3.38 million bags in December 2022. However, the region’s relatively small increase was due to the 39.0% decrease in exports of the region’s third-largest exporter, India, which shipped only 0.42 million bags as compared with 0.68 million bags in December 2021. It was also the fifth consecutive month of negative growth for the origin’s exports. The downturn is to be expected, however, as coffee year 2021/22 was a record-breaking year for India, with the origin shipping 7.24 million bags as compared with 5.95 million bags in coffee year 2020/21.

Exports of all forms of coffee from Africa decreased by 9.0% to 0.97 million bags in December 2022 from 1.13 million bags in December 2021. For the first three months of the current coffee year, exports totalled 3.17 million bags as compared with 3.22 million bags in coffee year 2021/22, down 1.4%. Uganda is the main driver behind the fall in the region’s exports, with shipments of coffee from the region’s largest producer and exporter falling by 21.9% to 0.42 million bags as compared with 0.54 million bags in December 2021.

This is now the 12th consecutive month of decline for Uganda, with its cumulative total exports from January to December 2022 having amounted to 5.63 million bags, as compared with 6.77 million bags over the same period a year ago (January–December 2021), equating to a 20.25% or 1.14 million bag decrease. Drought in most of the coffee growing regions, leading to a lower and shorter main harvest season in central and eastern parts of Uganda and hence lower output, is continuing to hamper Ugandan coffee exports. As noted previously, Africa’s export performance is not entirely hindered by Uganda, with Côte d’Ivoire (up 69.4% to 0.19 million bags), Kenya (up 33.2% to 0.12 million bags) and Tanzania (up 18.6% to 0.34 million bags), giving the region tremendous uplifts in the first three months of coffee year 2022/23.

In December 2022, exports of all forms of coffee from Mexico and Central America were down 15.2% to 0.69 million bags, as compared with 0.81 million in December 2021. For the first three months of the current coffee year, exports were also down 15.2%, totalling 1.55 million bags as compared with 1.83 million bags in October–December 2021/22. The region’s latest decline, the third consecutive month since the start of coffee year 2022/23, is mainly a reflection of Honduras, the largest exporter and producer of the region, with a 33.7% decrease (99,918 bags) in exports in December 2022. Two reasons explain the latest fall for Honduras: (i) continuing struggles with leaf-rust, or roya, affecting the origin’s harvests for coffee year 2022/23; and (ii) a technical downturn reflecting a 46.3% increase in December 2021. Costa Rica, Guatemala and Nicaragua were the region’s other major origins making negative contributions to Mexico and Central America’s exports in December 2022, decreasing by 23.3% (31,848 bags), 20.7% (87,100 bags) and 35.1% (103,290 bags), respectively.

Exports of Coffee by Forms
Total exports of soluble coffee decreased by 15.9% in December 2022 to 0.98 million bags from 1.17 million bags in December 2021. In the first three months of coffee year 2022/23, a total of 2.8 million bags of soluble coffee were exported, representing a decrease of 13.6% from the 3.25 million bags exported in the same period during the previous coffee year. Soluble coffee’s share in the total exports of all forms of coffee was 9.0% (measured on a moving 12-month average) in December 2022, down from 9.1% in December 2021.

Brazil is the largest exporter of soluble coffee, shipping 0.34 million bags in December 2022, followed by India with 0.22. Exports of roasted beans were up 4.7% in December 2022 to 75,852 bags, as compared with 72,446 bags in December 2021. The cumulative total for coffee year 2022/23 to December 2022 was 208,975 bags, as compared with 221,554 bags in the same period a year ago, down 5.7%.

Production and Consumption
The latest provisional estimate for total production in coffee year 2021/22 remains unchanged at 167.2 million bags, a 2.1% decrease as compared to 170.83 million bags in the previous coffee year. World coffee consumption is projected to grow by 3.3% to 170.3 million 60-kg bags in 2021/22 as compared to 164.9 million for coffee year 2020/21. In 2021/22, consumption is estimated to exceed production by 3.1 million bags. The ICO will be publishing shortly new consolidated revised values for production and consumption for 2021/22.

For more information or the full report, visit the ICO’s new website: icocoffee.org.

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Bringing black tea back into the spotlight https://www.teaandcoffee.net/feature/31967/bringing-black-tea-back-into-the-spotlight/ https://www.teaandcoffee.net/feature/31967/bringing-black-tea-back-into-the-spotlight/#respond Mon, 16 Jan 2023 17:05:39 +0000 https://www.teaandcoffee.net/?post_type=feature&p=31967 Although black tea dominates production in the global tea industry, consumption has been declining, however, it is essential for the health and sustainability of the global tea industry to have black tea consumption thrive once again.

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Although black tea dominates production in the global tea industry, consumption has been declining as consumers increasingly favour green and herbal teas. However, it is essential for the health and sustainability of the global tea industry to have black tea consumption thrive once again. By Anne-Marie Hardie.

In the Western world, black tea is still the most consumed tea beverage, particularly by older demographics. However, consumption levels remain substantially below production, resulting in a market where black tea has become highly undervalued. There needs to be significant changes within the industry, including a substantial expansion of the consumer base, to increase the value and create a sustainable market for black tea.

Low prices pose significant challenges to sustainability

“Black tea is hugely undervalued, it is being sold for barely the cost of production, and that is on a good day — it is usually below the cost of production,” said Shabnam Weber, president, Tea and Herbal Association of Canada. “Brands are placing a higher value on their green tea products, even in circumstances where both their black and green tea haven’t been blended with any other products and are in similar packaging.”

Although there has been an elevated interest in other teas and infusions, black tea remains the category sustaining most of the tea industry in the Western world. “When we are talking about wanting fair pricing and sustainability, we cannot get there without black tea,” said Weber. “To obtain these goals, there needs to be more money in the pot so that it can be distributed across the supply chain.”

Image: Vahdam Tea

Peter Goggi, president, Tea Association of the USA, agreed, emphasising that the price of tea is not sustainable, making it increasingly difficult for farmers to survive. “There is way too much tea in the world, and there are only two ways to take care of that: either increase consumption or reduce the amount of tea that is produced,” he said. Reducing production levels will profoundly impact those countries that depend on tea as a primary industry. However, increasing consumption levels is a complex task.

“In the USA, we are still undeveloped in terms of the number of people drinking tea,” said Goggi. “85 percent of people drink tea, but not every other day, so it’s about converting that daily consumption into reality.” When it comes to consumption levels at origin, there is also room for growth. Countries like China and Kenya have little to zero consumption of black tea. South America, which includes several coffee-consuming countries, is another market that black tea could potentially tap into.

Increasing the overall quality and, in turn, the value of black tea is another way to help drive the product’s price up. “The specialty tea arena has demonstrated that consumers are willing to pay for tea, and so, there is no doubt that we need to raise the overall quality of tea being sold and, in turn, charge for it,” said Goggi. One of the side benefits of focusing on quality is that it naturally reduces the quantity of tea produced as the producers will not be plucking as far down the bush.

In the US, black tea remains the most common beverage, with iced being the most popular American preparation method. “Covid helped the overall tea market in the United States; it is valued, practically by millennials, Gen Z and Gen Xers as a destressor,” said Goggi. “People were drinking more tea at home, and this trend seems to be continuing, the growth of hot tea in the United States is happening.” In addition, the wellness trend has helped to accelerate the growth of black tea in the American market, with consumers gravitating towards the beverage for its taste and health properties.

“We are still very much a black tea-drinking nation, and rank in the top five tea consuming countries, per capita,” said Sharon Hall, chief executive of the UK Tea & Infusions Association (UKTIA). “But the percentage of black tea consumption is decreasing, with standard black tea accounting for 50 percent of the category. Seventy-four percent of the UK nation reported drinking some form of black tea during the day, with 40 percent drinking a cup several times a day. The key drivers for black tea in the UK are taste and, for the 18-29 demographic, the desire for a warm beverage. However, an increasing proportion of the population is shifting towards other warm drinks, with 55% reporting drinking green tea and 47 percent drinking herbal infusions. True tea sales value fell by over 6.0 percent to £578 million (2021 vs 2020), however, decaffeinated tea did continue to grow in value (1.3 percent) to almost £68.5 million.

“Over the past few years, particularly across the pandemic, we’ve witnessed increasing interest in products prioritising both planetary and human health. Ethics and the environment are high up on consumers’ agendas, supporting a rise in demand for organic and Fairtrade products,” shared Adele Ward, Clipper Teas marketing director, which is owned by Ecotone, UK. “We are also seeing a significant increase in demand for our Organic Decaffeinated Black Tea, which uses the natural CO2 process for decaffeination.”

Image: TAZO Tea

The need for innovation

Black teas remain a huge part of Vadham India’s overall portfolio because traditional tea consumption has always been dominant in the black tea category across India and other geographies. Vahdam has seen a growth of 5-10 percent in its black tea sales across all channels. “There’s been a change in outlook toward the consumption of tea, a growing prominence of black teas in cafés and QSRs, and a change in leisure drink habits across age groups leaning towards tea,” said Bala Sarda, founder and CEO of Vahdam Tea. “This has resulted in a higher demand for black tea worldwide.”

Continual innovation in the black tea category is critical, shared Sarda, to respond to the changing pattern of consumers actively seeking more from their beverages, whether it’s wellness, flavour, or newer formats, like lattes. “Vahdam’s formulations and format innovations have repositioned black tea as a preferred wellness beverage for the new-age millennials and Gen Z consumers, who are looking for an alternative that is contemporary yet clean, stylish yet sustainable and healthy yet high-fashion,” he said.

Health perceptions are skewed towards green

The continued interest in health and wellness has helped drive the demand for tea; in fact, it remains one of the critical drivers for consuming green tea in the Western world. However, one of the challenges in Canada, shared Weber, is that there remains a disconnect between black tea and its health benefits. “Every time we survey people’s perception of the health of the tea, black tea always ranks at the very bottom,” said Weber. “Canadians are quicker to associate the benefits of flavonoids with herbal teas before black tea. So, there’s a huge disconnect that’s happening, there is no question that green tea has had a head start, but the fact that the herbals are outranking black tea is shocking.”

Although the USA has been good about sharing the tea and health message, more needs to occur to help drive the consumption levels. “We need human studies to demonstrate an improvement of health in the population,” said Goggi. “That is the holy grail to get that structure/function claim; then we could state claims like drinking tea helps you to prevent cancer.”

Image: teapigs

However, these messages may fail to connect with the younger generations.

“Cardiovascular health, metabolic, and bone health, which are all significant benefits that black tea provides. However, I’m not sure that the younger generation is really in that headspace at the moment,” said Hall. “We must find ways to fit black tea into their lifestyle and understand how it will work for them.” Potential messages that could connect with the younger generations suggested Hall, are hydration, specifically as a pre- or post-exercise beverage, and highlighting how black tea can be consumed as an alternative to alcohol.

“As a category, black tea declined by 5.6 percent versus two years ago. Despite this, organic and Fairtrade tea is up by 0.3, in line with positive changes to consumer habits,” said Ward. “We’re confident that tea will remain a staple for years to come, not only for its taste but for its link to taking a break — especially in line with younger consumers who are increasingly prioritising wellness. As a brand, we’re always looking for ways we can bring new younger consumers to the category by offering this, alongside our fun identity.”

This includes increasing focus on black tea promotions through traditional and social media channels to drive demand and increase consumer awareness. “I don’t know if that is because the tea market has become dominated by black tea for decades that we’ve kind of taken it for granted, thinking people will always drink it,” said Weber. “You can’t take it for granted; you must celebrate the goodness of black tea.”

The reality is that black tea is competing with a growing number of beverages, making it increasingly challenging to draw younger demographics towards this beverage, which is in desperate need of a facelift. However, failing to connect with younger demographics places the black tea sector at risk of disappearing. Attracting and maintaining the interest of the younger consumer is essential to both drive demand and enable the market to increase the price (and in turn the value) of black tea. “The positioning of black tea as a culturally important part of our lifestyle is essential to have a sustainable industry; this includes getting millennials to drink black tea so that they encourage the tea-drinking habit in the next generation, alpha,” said Hall. “Otherwise, we’re not going to create a new generation of tea consumers.”

  • Anne-Marie Hardie is a freelance writer, professor and speaker based in Barrie, Ontario. She may be reached at: annemariehardie1@gmail.com.

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Tea at a crossroad https://www.teaandcoffee.net/feature/31954/tea-at-a-crossroad/ https://www.teaandcoffee.net/feature/31954/tea-at-a-crossroad/#respond Mon, 16 Jan 2023 09:44:46 +0000 https://www.teaandcoffee.net/?post_type=feature&p=31954 T&CTJ’s annual Global Tea Report, reveals that after more than two years of disruptions severely affecting production, supply chain logistics and out-of-home consumption, tea market operators are taking stock to move forward in 2023.

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T&CTJ’s annual Global Tea Report, reveals that after more than two years of disruptions severely affecting production, supply chain logistics and out-of-home consumption, tea market operators are taking stock to move forward in 2023. By Barbara Dufrêne. All images courtesy of the author.

In spite of global warming and frequent unfavourable weather episodes, output continues to increase within the major tea-producing areas, whilst consumption is not keeping pace, which is generating a gap between supply and demand. This was explained by the International Tea Committee (ITC) Chairman Ian Gibbs during the North American Tea Conference last fall, with an ITC chart covering the past 20 years and showing a well-matched growth of production that was fully absorbed by consumption from years 2001 to 2013. Since then global production continues to grow, but global demand is lagging behind.

With widely acknowledged labour shortage, ever increasing production costs, depressed prices at farm gate level and often adverse weather conditions, the feedback from the various origin countries requires a more focused look at the local economic and topographic conditions. Tea is highly diversified, with its cups ranging from fast moving consumer goods in the mass market segment to highly priced premium leaf in specialty niche markets, and consumer preferences and tea drinking habits vary widely between the continents.

Production continues to rise

The most recent ITC Annual Bulletin of Statistics outlines the developments from 2012 through 2021, with an overall production increase resulting in a world total volume of 6.455 million metric tonnes (mt) of tea, ie, up by 37 percent, since 2012, which is considerable. Since the early 2000s, the world’s three biggest tea producers are China, India and Kenya.

In 2021, China’s output stood at just over three million mt, which represents 47.5 percent of the global volume and shows an increase of 71 percent over the past decade, with a steadily rising domestic consumption calculated to stand currently at 1.78 kg per head.

In India, which had been the world’s number one tea producer until 2006, the 2021 tea output of 1.343 million mt represented 21 percent of the global volume, up 19 percent since 2012. India’s calculated annual per capita tea consumption of 0.81 kg.

Kenya, which has been among the top three global tea producers since it replaced Sri Lanka in 2007, had an output of 0.538 million mt in 2021, had had a growth of 45 percent since 2012. It represents 8 percent of the global volume that is geared mainly to the export market.

The subsequent positions as longstanding major tea producers are Sri Lanka (fourth with 0.299 million mt), Turkey (fifth with 0.282 million mt), Vietnam (sixth with 0.180 million mt, and Indonesia (seventh 0.127 million mt) all data referring to 2021. These seven origin countries have been supplying 88 percent of the global output in 2012, and increased their share of the global supply volume to 90 percent in 2021.

Considering that there are currently 37 countries involved in commercially significant tea production, the figures above show an important concentration. Furthermore, there are countries that continue to lose tonnage like Indonesia, Argentina and Japan, whilst others harvest significantly increasing volume like Uganda and Bangladesh. Political troubles weigh heavily on Sri Lanka’s tea economy and the war between Ukraine and Russia is affecting the traditional trade flow patterns.

Consumption lags production

There are a many changes on the consumption side as well, starting with continued growth of domestic consumption in many producing countries, which impacts the availability of tea for export. According to ITC data, the percentage of the global tea production in volume that is available for export globally dropped from 37.7 percent in 2012 to 29.8 percent in 2021, which is less than one third of the global output. Hence the volume of tea that was traded in 2021 amounted to 1.923 million mt, compared to the total output of 6,455 million mt.

It’s important to note that tea trade is primarily the export to such countries, where tea growing is not possible or only possible in small areas. However, some consumer countries refine some of their imported teas for re-export, often as branded premium, which is the case particularly in the United Kingdom, Germany, France, and in Morocco. In addition, there is also some trade between producing countries and which is on the rise, with China importing from India, Sri Lanka, Vietnam and Kenya mainly, whilst Japan imports from China, Sri Lanka, India and Kenya, and Turkey imports from Sri Lanka, et cetera.

In 2021, the biggest tea importing markets were Pakistan with 247,000 mt, the Russian Federation plus the CIS countries with 236,000 mt, followed by the USA with 115,000 mt, Egypt with 99,000 mt, the UK with 92,000 mt, and Morocco with 71,000mt (the data refers to imports for home consumption). With the pandemic hampering operations and the political conflicts impacting traditional trade flows, some reshuffling is under way to readjust demand and supply.

Recent investments by foreign tea operators, like companies from Sri Lanka and Japan which set up production in East Africa, and Taiwanese companies that invest in China and New Zealand may generate more new developments in the coming years.

Black teas vs green teas vs other teas

Longstanding habits of black-tea drinkers fashioned by British colonial traditions, be it with or without milk, are ingrained in Europe and North America as well as in many African and Central Asian consumer markets. Green tea consumption remains deep rooted and dominant in all the ‘tea cradle countries’: China, Japan, Taiwan, Korea and Vietnam.

The latter have produced 97 percent of the global green tea production, which amounted to 2.094 million mt in 2021. China is by far the biggest producer, consumer and exporter of green tea, with 0.312 million mt exported in 2021, the top customer being Morocco, followed by Uzbekistan, Ghana, Mauritania, Algeria, the Russian Federation, and Germany. The main export product is gunpowder green tea, a tightly rolled leaf of genuine green tea, which the Chinese call “Zhu cha”, aka pearl tea, because of the neatly rolled shape. Originating mainly from Zhejiang, province, where the flat tea estates allow for mechanical harvesting, these teas are then shipped from Shanghai. Twining, the oldest British tea brand, now owned by Allied Foods, operates a green tea factory there.

Although easy-to-brew mainstream green teas have been intensely promoted since the early 2000s, Western consumers have not yet developed any outstanding preference for them. Globally the 2021 green tea volume was 2.094 million mt – 32 percent of the world’s tea output – which demonstrates that black teas, ie, fully oxidised leaf continue to dominate. It’s important to also take into account the additional tea categories that have been introduced to the West by China since the beginning of the millennium. These include dark teas, oolong teas, which are gaining ground in the Western markets’ premium segment, and white teas, although it’s a small share. According to YU Lu, vice president of the China Chamber of Commerce for Food and Life stock (CFNA) located in Beijing, these specifically Chinese tea categories represent approximately 24 percent of the output in China’s domestic tea market, which translates into a volume of around 735,000 mt.

When looking at the various dividing lines, the distinction between black orthodox leaf tea and black CTC tea also offers some market insight, with CTC going mostly to the mainstream tea bag segment, whilst orthodox teas are generally more pricy and more premium. ITC data shows that the black tea output from the main producers in 2021 amounted to a global volume of 3.56 million mt, shared out at 60 percent for CTC and 40 percent for orthodox leaf.

Volume wise, current market data show that black teas represent about 55 percent, green teas about 32 percent and other teas (ie, oolong and dark teas and white teas) about 13 percent of the world tea production today.

Promoting tea globally remains challenging

A significant step forward towards a global promotion of tea drinking was the official introduction of the annual International Tea Day (ITD), which takes place every year on 21 May. This coordinated highlighting of the cup on the same day all over the world, at a time when most of the spring teas have been harvested, was approved by the United Nations General Assembly (UNGA) in 2019.

Tea was celebrated together with coffee and cocoa during the United Nations (UN) Food and Agriculture Organization (FAO) International Food Day on 15 October 2021, during a special session which highlighted the important contribution of the three crops as revenue providing to millions of smallholders, and this was indeed a first.

However, contrary to coffee and cocoa, which both have their product’s markets monitoring enshrined in an International Agreement for more than 50 years, tea has not yet reached that level of attention. The global tea market monitoring is entrusted to the Intergovernmental Group (IGG) Tea, which was established in 1969 within the Rome, Italy-based UN FAO. Dr Jean Luc Mastaki has been handling the IGG Tea since 2017, following the retirement of FAO official Kaison Chang.

The 24th FAO IGG Tea virtual plenary session, which took place in February 2022, concluded that in order to capitalise on emerging market opportunities and pro-actively address upcoming trends, the IGG Tea is invited to “take note of the emerging trends in tea consumption in both new and traditional markets, discuss the possible scope for renewed international coordination of generic promotion for tea, and provide guidance regarding actions to respond to the emerging market trends, including the role of digital solutions.”

The FAO IGG Tea also initiated the first International Scientific Symposium on Tea & Human Health. The first ever event of that kind, which was held in the United States in 2000, did generate significant awareness about the many reported health benefits of tea. Over the years more and more research has been published and the 6th International Scientific Symposium on Tea and Human Health was run as a virtual session, monitored by the Tea Association of the USA, in April 2022, attracting significant and renewed attention to the cup.

Tea may well be at a crossroad, with a need for more global communication about the wealth of benefits which the cups bring along to all consumer groups, whatever their age and their homelands. The many ways to consume tea offers great flexibility, the agricultural side provides income to millions of small holders and alleviates rural poverty, whilst the cups themselves provide hydration, psycho active stimulation, mood improvement and antioxidant effects to consumers all over the globe. During the height of the pandemic and through 2022, most of these important global events were run as virtual sessions, which took away a big share of their impact. One may hope that follow up in life will soon be possible and allow for more lime light to shine on the cup.

  • Barbara Dufrêne is the former Secretary General of the European Tea Committee and editor of La Nouvelle du Thé. She may be reached at: b-dufrêne@orange.fr.

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Coffee prices slip but prices exceed 2021 calendar year average https://www.teaandcoffee.net/news/30794/coffee-prices-slip-but-prices-exceed-2021-calendar-year-average/ https://www.teaandcoffee.net/news/30794/coffee-prices-slip-but-prices-exceed-2021-calendar-year-average/#respond Mon, 07 Nov 2022 17:30:40 +0000 https://www.teaandcoffee.net/?post_type=news&p=30794 The ICO reports that average prices for all coffee group indicators decreased in October 2022.

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The International Coffee Organization (ICO) announced in its latest report that despite prices dropping 21.09 US cents/lb in October 2022, the I-CIP (ICO Composite Indicator Price) remains 18.1% above the 2021 calendar year average.

The I-CIP lost 10.6% from September to October 2022, averaging 178.54 US cents/lb for the latter, whilst posting a median value of 177.22 US cents/lb. In October 2022, the I-CIP fluctuated in between 159.30 and 194.92 US cents/lb.

Average prices for all groups indicators decreased in October 2022. The Colombian Milds and Other Milds, decreased by 10.9% and 10.2%, respectively, month-on-month in October. The former averaged 261.95 US cents/lb in October 2022, whilst the latter averaged 240.08 US cents/lb. The Brazilian Naturals declined the most within all four groups, falling 12.4% to 192.27 US cents/lb. The Robustas averaged 103.01 US cents/lb for the month of October, a 7.5% decline from the previous month. The downturns are in part due to the average second and third positions of the ICE New York futures market, which lost 12.1% in October 2022 versus September 2022. The average of the second and third positions of the ICE Futures Europe for the Robustas also shrank by 8.3%.

The Colombian Milds-Other Milds and the Brazilian Naturals-Robusta differential both took the hardest hit from September to October 2022, retracting 17.8% and 17.5%. The differential for the aforementioned period shrank from 26.60 to 21.87 US cents/lb and 108.23 to 89.25 US cents/lb. The Colombian Milds-Brazilian Naturals differential declined by 6.5% to 69.68 US cents/lb in October 2022. The Colombian Milds-Robustas differential shrank by 13.0% to 158.94 US cents/lb. The strongest differential amongst all groups is the Other Milds-Brazilian Naturals differential, declining only 0.2%, to 47.82 US cents/lb. Lastly, the Other Milds-Robustas differential lost 12.2% from September to October 2022.

The average monthly differential stood at 137.07 US cents/lb, down from 156.13 in September 2022. The arbitrage between the New York and London Futures markets shrank by 15.4%, falling to 99.56 US Cents/lb in October 2022 from 117.74 US cents/lb in September 2022 as the price decline was more marked for Arabica than Robusta, marking a reversal of the previous trend.

Intra-day volatility of the I-CIP decreased 1.2 percentage points between September and October 2022, reaching a low of 7.1%. Robustas and the London futures market presented the lowest volatility amongst all group indicators, at 5.8% and 5.7%, respectively, in October 2022. The Brazilian Naturals volatility was the highest amongst the group indicators, averaging 9.6%, a 1.3 percentage point decrease from the previous month. The variation in volatility of the Colombian Milds and Other Milds for September to October 2022 is -0.6 to 7.4% and -1.0 to 7.6%, respectively. The New York Futures market remained the most volatile, albeit posting a decrease of 1.4 percentage points, averaging 9.8% for the month of October 2022.

The New York certified stocks decreased 9.3% from the previous month, closing in at 0.41 million bags, whilst certified stocks of Robusta coffee reached 1.52 million bags, representing a decrease of 4.3%.

Export by Coffee Groups
Global exports of green beans were down 1.1% in coffee year 2021/22, totalling 116.07 million bags from 117.32 million bags in coffee year 2020/21. This marks the third largest annual exports in volume on record, with the biggest ever exports having been seen in coffee year 2018/19 when 121.32 million bags of green beans were shipped. Fundamentally, the decrease in green bean exports reflects reduced world coffee production, which is estimated to be down 2.1% to 167.17 million bags for coffee year 2021/22, as compared with an estimated 170.83 million bags in coffee year 2020/21.

The performances of the four groupings were varied in coffee year 2021/22, with the Brazilian Naturals and Colombian Milds down and the Other Milds and Robustas up. The exports of the Brazilian Naturals were down by 4.3% to 37.83 million bags in coffee year 2021/22 from 39.54 million bags in coffee year 2020/21. The downturn was driven by Brazil, the biggest producer and exporter of the Brazilian Naturals, with its total green bean exports decreasing by 12.5% in coffee year 2021/22. An estimated smaller crop harvested during its Arabica ‘off season’ and issues with containers and shipping reported earlier in the coffee year are, in turn, the main reasons behind Brazil’s poor performance.

Exports of the Colombian Milds decreased by 7.1% in coffee year 2021/22, falling to 12.14 million bags from 2022 from 13.07 million bags in the previous coffee year. This is the lowest volume of exports since 2015, when total shipments of green beans totalled 12.78 million bags. The main origin contributing to the overall drop for the group can be traced to Colombia, the biggest producer and exporter of the Colombian Milds, with the country’s exports falling to 10.84 million bags, the lowest level since 2014. The fall in Colombia’s exports is linked to unfavourable weather conditions, reducing the available coffee supply in the country, with the total output estimated to be down 13% in coffee year 2021/22 to 11.68 million bags.

Shipments of the Other Milds increased by 1.3% in coffee year 2021/22, rising to 23.9 million bags from 23.59 million bags in the previous coffee year. The small uptick in the exports of the Other Milds was mainly the result of a confluence of struggles between Honduras and Guatemala, the first and third largest exporters of the Other Milds, and Peru and Nicaragua, the second and fourth largest exporters of the Other Milds which both recorded a stellar performance.

In Honduras, the coffee industry has been struggling with leaf-rust that hit the industry’s harvests, while Guatemala has been dealing with impact of a lower production, due primarily to climatic reasons and availability of labour, which lowered the exports by 7.6% and 20.0%, respectively, to 3.41 million bags and 4.7 million bags. For Nicaragua, coffee year 2021/22 has been a record year, as it shipped 2.87 million bags of green beans, the highest level on record, while for Peru total exports of green beans were 4.58 million bags, the second highest on record, just behind the 4.69 million bags shipped in coffee year 2011/12.

Exports of the Robustas totalled 42.2 million bags in coffee year 2021/22, up 2.6% as compared with 41.12 million bags in coffee year 2020/21. Vietnam and India were the two main positive highlights for coffee year 2021/22 for the Robustas, with the respective exports of green beans increasing by 15.1% and 26.1% to 26.78 million bags and 5.01 million bags. Burundi and Uganda were the two main negative highlights, with their respective exports of green beans decreasing by 62.1% and 10.0% to 134,000 bags and 5.85 million bags.

Export by Regions
In October 2021 to September 2022, South America’s exports of all forms of coffee decreased by 7.1% to 55.31 million bags. Brazil is the reason for the drop in exports, with shipments from the country declining by 11.4% to 38.12 million bags. This is the first time since 2017 that Brazil’s annual exports of all forms of coffee have fallen below the 40 million bags mark. As explained earlier in this report, a smaller crop harvested during its Arabica “off-season” and problems with containers and shipping explain the large drop in exports in Brazil.

Exports of all forms of coffee from Asia and Oceania increased by 12.8% to 43.86 million bags in coffee year 2021/22. Vietnam’s exports increased by 14.8% to 28.19 million bags from 24.56 million bags in coffee year 2020/21, which made the region’s biggest producer and exporter also the single largest absolute contributor to Asia & Oceania’s strong gains in exports in coffee year 2021/22. India’s exports of all forms of coffee jumped 21.7% in coffee year 2021/22, rising to 7.24 million bags from 5.95 million bags in coffee year 2020/21. Indonesia, the third largest producer and exporter of the region, saw its exports of all forms of coffee increase marginally to 6.92 million bags in coffee year 2021/22 from 6.82 million bags in the previous coffee year.

Exports of all forms of coffee from Africa decreased by 5.1% to 13.73 million bags in coffee year 2021/22 from 14.48 million bags in the previous coffee year. As explained earlier within this Report, Burundi and Uganda were the two main contributors to the region’s downturn. Uganda’s decrease in exports is explained by the impact of drought in most of the coffee growing regions, which led to a shorter main harvest season in central and eastern parts of Uganda, and hence lower output and exports. Ethiopia, the second largest producer and exporter of the region, saw its exports of all forms of coffee increase marginally to 4.02 million bags in coffee year 2021/22 from 3.98 million bags in the previous coffee year.

In October 2021 to September 2022, exports of all forms of coffee from Mexico and Central America were down 3.3% to 16.09 million bags as compared with 16.63 million in coffee year 2020/21. Honduras was the single largest contributor to the region’s downturn, with the country’s exports of all forms of coffee down 20.0%, a loss of 1.17 million bags versus the volume shipped in coffee year 2020/21. Costa Rica and Guatemala were the next two biggest contributors, with their absolute decreases recorded at 50,576 bags and 280,445 bags, respectively.

Export by Forms of Coffee
Total exports of soluble coffee increased by 6.1% in coffee year 2021/22 to 12.1 million bags from 11.4 million bags in coffee year 2020/21. The share of soluble coffee of the total exports of all forms of coffee was 9.4% for the year, the highest on record. Brazil was the largest exporter of soluble coffee, shipping 3.89 million bags, followed by India with 2.22 million bags, with Indonesia in third place at 1.66 million bags exported in coffee year 2021/22.

Exports of roasted beans increased by 5.0% in coffee year 2021/22 to 0.82 million bags.

Production and Consumption
The estimated outlook for total production in coffee year 2021/22 remains unchanged at 167.2 million bags, a 2.1% decrease as compared to 170.83 million bags in the previous coffee year.

World coffee consumption was projected to grow by 3.3% to 170.3 million 60-kg bags in 2021/22 as compared to 164.9 million for coffee year 2020/21. In 2021/22, consumption was expected to exceed production by 3.1 million bags.

For the full report, visit: ico.org.

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Arabica prices slip while Robustas record an uptick in final month of CY 2021/2022 https://www.teaandcoffee.net/news/30518/arabica-prices-slip-while-robustas-record-an-uptick-in-final-month-of-cy-2021-2022/ https://www.teaandcoffee.net/news/30518/arabica-prices-slip-while-robustas-record-an-uptick-in-final-month-of-cy-2021-2022/#respond Wed, 05 Oct 2022 18:00:22 +0000 https://www.teaandcoffee.net/?post_type=news&p=30518 ICO’s I-CIP remains range bound since March 2022, averaging 197.13 US cents/lb for the seven months ending in September.

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The International Coffee Organization (ICO) reported that in September, the final month of coffee year 2021/2022, average prices for all groups indicators decreased in September 2022, except for the Robustas, which inched up. South America experienced the biggest loss, with exports of all forms of coffee dropping 23.3%, to 50.46 million bags between October 2021 to August 2022.

Green Coffee Price
The ICO Composite Indicator Price (I-CIP) lost 0.2% from August to September 2022, averaging 199.63 US cents/lb for the latter, whilst posting a median value of 198.43 US cents/lb. In September 2022, the I-CIP fluctuated in between 193.28 and 206.37 US cents/lb.

Average prices for all groups indicators decreased in September 2022, except for the Robustas, which had an uptick of 1.6% from August to September 2022. The Robustas averaged 111.36 US cents/lb for the month of September. The Colombian Milds and Other Milds, decreased by 0.5% and 0.3% respectively, month-on-month in September. The former averaged 294.09 US cents/lb in September 2022, whilst the latter averaged 267.49 US cents/lb. The upturns are in part due to the average 2nd and 3rd positions of the ICE New York futures market, which lost 0.1% in September 2022 over August 2022. The average of the 2nd and 3rd positions of the ICE (International Coffee Exchange) Futures Europe for the Robustas grew by 1.8%.

The Brazilian Naturals-Robusta differential took the hardest hit from August to September 2022, retracting 3.6% from 112.26 to 108.23 US cents/lb as growth of the Robustas outpaced the Brazilian Naturals. The Colombian Milds-Other Milds differential sustained a 2.3% loss for the aforementioned period, whilst the Colombian Milds-Robustas differential shrank by 1.8%. The Colombian Milds-Brazilian Naturals differential grew by 1% to 74.50 US cents/lb in September 2022. The strongest growth among all the differentials was observed for the Other Milds-Brazilian Naturals differential, gaining 3.0%, ranging 46.52 to 47.90 US cents/lb for their respective monthly averages. Lastly, the Other Milds-Robustas differential lost 1.7% from August to September 2022. The average of the monthly differential stood at 156.13 US cents/lb, down from 158.78 in August 2022.

The arbitrage between the New York and London Futures markets shrunk by 1.7%, falling to 117.74 US Cents/lb in September 2022 from 119.79 US cents/lb in August 2022.

Intra-day volatility of the I-CIP decreased 2.0 percentage points between August and September 2022, reaching a low of 8.3%. Robustas and the London futures market presented the lowest volatility amongst all group indicators, at 7.3% and 7.0% in September 2022. The Brazilian Naturals volatility, was the highest amongst the group indicators, averaging 10.9%, a 2.4 percentage point decrease from the previous month. The variation in volatility of the Colombian Milds and Other Milds for August to September 2022 is -2.0 to 8.0% and -2.8 to 8.6%, respectively. The New York futures market remained the most volatile, albeit posting a decrease of 3.4 percentage points, averaging 11.2% for the month of September 2022.

The New York certified stocks decreased 37.2% from the previous month, closing in at 0.45 million bags, whilst certified stocks of Robusta coffee reached 1.59 million bags, representing a decrease of 0.8%.

Export by Coffee Groups
Global exports of green beans in August 2022 totalled 8.83 million bags, compared with 9.17 million bags in the same month of the previous year, down 3.7%. The downturn was spread across all groups of coffee, with the exception of the Brazilian Naturals, which saw a 7.1% increase in August 2022 as compared with the same month a year ago. The second consecutive month of negative growth has pushed the cumulative total exports of green beans for the first 11 months of coffee year 2021/22 further into red, down 1.0% as compared to 0.7% decrease for the first 10 months of the current coffee year. The cumulative total for 2021/22 to August is 107.05 million bags as compared with 108.13 million bags over the same period a year ago.

Exports of the Colombian Milds decreased by 23.0% to 0.86 million bags in August 2022 from 1.12 million bags in August 2021, driven primarily by Colombia, the main origin of this group of coffee, whose exports of green beans were down 25.6% in August 2022. As a result of the relatively sharp downturn, exports of the Colombian Milds in October 2021–August 2022 were down by 5.7% at 11.32 million bags, as compared with 12.0 million bags in the first 11 months of coffee year 2020/21. Colombia exported 0.79 million bags of green beans in August 2022, the lowest August exports since 0.54 million bags were shipped in 2012.

The Brazilian Naturals bounced back in August with a 7.1% increase, following a 4.6% fall in July 2022, exporting 2.85 million bags as compared with 2.66 million bags in August 2021. The upturn was driven by Brazil, the biggest producer and exporter of the Brazilian Naturals, with its total green bean exports increasing by 4.6% in August 2022 to 2.44 million bags. However, the cumulative total exports of the Brazilian Naturals for coffee year 2021/22 to August 2022 is down 5.8% at 34.52 million bags, as compared with 36.66 million bags.

Shipments of the Other Milds decreased by 3.7% in August 2022 to 1.94 million bags from 2.01 million bags in the same period last year. This is the fifth consecutive months of fall. As a result, the cumulative volume of exports continued to increase but at a declining rate, falling to 1.3% in the first 11 months of coffee year 2021/22 (22.09 million bags vs 21.08 million bags) from 2.7% in the first 10 months of the same coffee year. Guatemala and Honduras were the two main origins responsible for the latest fall in exports of the Other Milds, with their exports of green beans plunging by 27.7% and 41.3%, respectively.

In Honduras, the coffee industry is struggling with leaf-rust, or roya, which has hit the industry’s harvests, with the country’s coffee association lowering the exports outlook for coffee year 2021/22, twice already, from 5.823 million bags to 4.61 million bags. Guatemala is also dealing with impact of a lower production, due mainly to climatic reasons and availability of labour, that is having a knock-on effect on the country’s exports.

Exports of the Robustas totalled 3.17 million bags in August 2022, as compared with 3.38 million bags in August 2021, down 6.0%. Exports of green beans for the first 11 months of the current and previous coffee years for the Robustas were 42.57 million bags and 41.22 million bags, respectively, up 3.8%. Ethiopia and India are the two main origins behind the latest downturn, suffering from 16.0% and 13.1% decreases, respectively, in August 2022, with their total green bean exports at 0.43 million bags and 0.37 million bags, respectively. India, especially, has had a good year so far, with the total exports of green beans for the first 11 months of coffee year 2021/22 increasing by 31.1% to 4.62 million bags as compared to 3.53 million bags, an increase of 1.1 million bags. As a result, the production/export ratio is falling sharply, down from 1.48 in coffee year 2020/21 to 1.12 in coffee year 2021/22. The ratio is a good indication of supply availability. Therefore, it is possible that the sharp fall in India’s August 2022 exports is a reflection of the supply availability towards the end of a stellar year.

Total exports of soluble coffee increased by 13.2% in August 2022 to 0.98 million bags from 0.87 million bags in August 2021. In the first 11 months of coffee year 2021/22, a total of 11.06 million bags of soluble coffee were exported, representing an increase of 6.3% from the 10.4 million bags exported in the same period during the previous coffee year. The share of soluble coffee of the total exports of all forms of coffee was 9.3% (measured on a moving 12- month average) in August 2022. Brazil is the largest exporter of soluble coffee, shipping 3.58 million bags in the first 11 months of coffee year 2021/22, followed by India with 2.0 million bags, with Indonesia in third place at 1.53 million bags exported over the same period.

Exports of roasted beans increased by 59.9% in August 2022 to 89,548 bags from 55,995 bags in August 2021. The cumulative total for coffee year 2021/22 to August 2022 was 0.75 million bags, as compared with 0.72 million bags in same period a year ago.

Regional Outlook
In October 2021 to August 2022, South America’s exports of all forms of coffee decreased by 23.3% to 50.46 million bags. Brazil and Colombia are the reasons for this large drop in exports. During this period, shipments from Brazil declined by 27.2% to 34.74 million bags from 47.4 million bags in October-August 2020/21. The volume of exports from Colombia is down 18.7% in the first 11 months of coffee year 2021/22 at 11.17 million bags, from 13.74 million bags in the same period a year ago. A smaller crop harvested during its Arabica ‘off-season’, along with problems with containers and shipping, mainly noted during the middle of the current coffee year, explains the large drop in exports of all forms of coffee in Brazil, while the fall in the exports of Colombia is linked to persistent unfavourable weather conditions reducing the available supply of coffee in the country. Nevertheless, Peru is enjoying a good year, with exports of all forms of coffee expanding by 6.1% in the first 11 months of coffee year 2021/22 to 4.05 million bags from 3.82 million bags in the same period a year ago.

Exports of all forms of coffee from Asia & Oceania increased by 2.7% to 3.25 million bags in August 2022 but were down 1.5% to 40.86 million bags in the first 11 months of coffee year 2021/22. Indonesia was the origin behind the uptick for August, with its exports growing by 20.1% to 0.65 million bags from 0.54 million bags in August 2021. However, the country is also the main reason behind the negative cumulative growth of the region for the season so far: exports of all forms of coffee are down 17.8% to 6.24 million bags in the first 11 months of coffee year 2021/22 as compared with 7.59 million bags in the same period a year ago. Vietnam, the region’s biggest producer and export, made a margin gain in August, with the origin’s exports increasing by 0.1% to 1.89 million bags, bringing the year’s total (October 2021 to August 2022) to 26.6 million bags, up 1.8% year-on-year. India’s shipments were down 6.0% in August 2022 to 0.57 million bags, however the total for the first 11 months remains up at 8.5%, 6.64 million bags versus 6.12 million bags in the first 11 months of coffee year 2021/22.

Exports of all forms of coffee from Africa decreased by 11.9% to 1.24 million bags in August 2022 from 1.4 million bags in August 2021. For the first 11 months of the current coffee year, exports totalled 12.48 million bags as compared with 15.44 million bags in coffee year 2020/21. Uganda is the main source of the downturn for the region in August, with its exports falling by 28.5% to 0.5 million bags as compared to 0.7 million bags in August 2021. The cumulative total for coffee year 2021/22 to August 2022 is also down, decreasing by 23.0% to 5.35 million bags from 6.94 million bags in the same period a year ago. The decrease in exports was mainly due to the impact of drought in most of the coffee growing regions, which led to a lower and shorter main harvest season in central and eastern parts of Uganda, and hence lower output.

In August 2022, exports of all forms of coffee from Mexico & Central America were down 7.4% to 1.19 million bags as compared with 1.29 million in August 2021. For the first 11 months of the current coffee year, exports are down 13.0%, totalling 15.07 million bags as compared with 17.34 million bags in October–August 2020/21. The region’s sharp downturn in August was due Guatemala and Honduras, down 27.8% and 41.3%, respectively. For the first 11 months of coffee year 2021/22, the total exports are 3.16 million bags and 4.53 million bags, for the two origins, respectively, down 15.6% and 24.0%. The reason for the poor performance of the two origins has already been explained in the “Exports by Coffee Groups” section above.

Production and Consumption
The provisional outlook for total production in coffee year 2021/22 remains unchanged at 167.2 million bags, a 2.1% decrease as compared to 170.83 million bags in the previous coffee year. World coffee consumption is projected to grow by 3.3% to 170.3 million 60-kg bags in 2021/22 as compared to 164.9 million for coffee year 2020/21. In 2021/22, consumption is expected to exceed production by 3.1 million bags.

For the full report, visit: ico.org.

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Coffee prices fall back below 200 US cents/lb in July 2022 https://www.teaandcoffee.net/news/30072/coffee-prices-fall-back-below-200-us-cents-lb-in-july-2022/ https://www.teaandcoffee.net/news/30072/coffee-prices-fall-back-below-200-us-cents-lb-in-july-2022/#respond Wed, 10 Aug 2022 14:32:14 +0000 https://www.teaandcoffee.net/?post_type=news&p=30072 The ICO Composite Indicator Price (I-CIP) was down 5.7% from June to July 2022, averaging 190.82 US cents/lb for the latter.

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The ICO (International Coffee Organization) Composite Indicator Price (I-CIP) was down 5.7% from June to July 2022, averaging 190.82 US cents/lb for the latter. In July 2022, the I-CIP fluctuated between 181.71 and 197.83 US cents/lb.

Average prices for all group indicators decreased in July 2022. The Brazilian Naturals fell the most, dropping 6.8% from June to July 2022, sinking to an average 214.8 US cents/lb for the month. The Colombian Milds and Other Milds, decreased by 5.1% and 6.5% respectively, month-on-month in July.

The former averaged 286.07 US cents/lb in July 2022, whilst the latter averaged 255.91 US cents/lb. The downturns are in part due to the average second and third positions of the New York futures market, which fell by 8.1% in July 2022 over June 2022. The average of the second and third positions of the ICE Futures Europe for the Robustas decreased by 5.2%. This is reflected in the relatively lower rate of fall of the Robustas group indicator in July 2022, dropping down to an average 100.44 US cents/lb from 103.81 US Cents/lb in June, a 3.2% month-on-month decline.

All the Arabicas lost ground against the Robustas in July 2022. The Brazilian Naturals suffered the biggest loss, with the differential falling by 9.7% month-on-month to 114.36 US Cents/lb from 126.59 US Cents/lb. The Colombian Milds fared the best against the Robustas, despite the differential narrowing by 6.1% to 185.63 US Cents/lb in July 2022 from 197.76 US Cents/lb in June 2022. Against the other Arabicas, on-the-other-hand, the Colombian Milds made second and third consecutive months of gain, increasing the differential to the Other Milds and Brazilian Naturals by 8.2% and 0.1%, to 30.16 US Cents/lb and 71.27/lb, respectively.

The arbitrage between the New York and London Futures markets shrunk by 10.1%, falling to 121.24 US Cents/lb in July 2022 from 134.90 US cents/lb in June 2022.

Intra-day volatility of the I-CIP decreased 1.1 percentage point between June and July 2022, reaching 10.1%. Robustas and the London futures market presented the lowest volatility amongst all group indicators, at 6.3% and 6.4% in July 2022. The Brazilian Naturals volatility was the highest amongst the groups, averaging 12.3%, a 1.2 percentage point drop from the previous month. The variation in volatility of the Colombian Milds and Other Milds for June to July 2022 is -0.6 to 9.6% and -0.2 to 10.8%, respectively. The volatility of the New York futures market gained by 0.2 percentage points, averaging 13.5% for the month of July 2022.

The New York certified stocks decreased 11.2% from the previous month, closing in at 1.03 million bags whilst certified stocks of Robusta coffee reached 1.76 million bags, representing an increase of 2.9%.

Global exports of green beans in June 2022 totalled 10.03 million bags, compared with 9.95 million bags in the same month of the previous year, up 0.8%. Three out of the four groups also increased their exports in June 2022, with only the Other Milds recording a fall, dropping by 13.5%. Despite the double-digit increase in June, for the first nine months of coffee year 2021-22 exports of green beans totalled 89.09 million bags, up only 0.1% as compared with 89.04 million bags for the same period in coffee year 2020-21.

The Brazilian Naturals have continued their recovery, first seen in May 2022, in June, up 12.0% at 3.19 million bags as compared with 2.84 million bags in June 2021. The recovery is driven by Brazil, the biggest producer and exporter of the Brazilian Naturals, as the container and shipping issues it faced earlier in the current coffee year continue to be resolved. In May and June 2022, exports of green beans in Brazil increased by 6.2% and 2.3%, respectively, following 10 consecutive months of negative growths. Nevertheless, exports of the Brazilian Naturals remain 6.8% down for the first nine months of coffee year 2021-22 at 29.08 million bags from 31.22 million bags in the same period a year ago, down 8.9%.

Exports of the Colombian Milds increased by 8.9% to 0.98 million bags in June 2022 versus 0.9 million bags in June 2021, driven primarily by Colombia, whose exports of green beans were up 5.4% in June 2022. Despite the jump, exports of the Colombian Milds from October 2021 to June 2022 remain down by 2.3% at 9.5 million bags as compared with 9.71 million bags in the first nine months of coffee year 2020-21. The sharp increase in the growth of the Colombian Milds is technical, reflecting the 21.0% drop in exports in June 2021, which in turn was due largely to the spill-over of the social unrest occurring throughout Colombia in May, which hampered the normal flow of exports.

Shipments of the Other Milds decreased by 13.5% in June to 2.343 million bags from 2.7 million bags in the same period last year. For the first nine months of coffee year 2021-22, exports of the Other Milds were 17.79 million bags as compared with 17.33 million bags in October 2020 to June 2021, a 2.7% increase. Exports of Robustas totalled 3.52 million bags in June 2022, as compared with 3.5 million bags in June 2021, up 0.5%. Exports of green beans for the first nine months of the current and previous coffee years for Robustas were 32.72 million bags and 30.77 million bags, respectively, up 6.3%.

In October 2021 to June 2022, South America’s exports of all forms of coffee decreased by 8.5% to 42.26 million bags. During this period, shipments from Brazil declined by 14.2% to 29.5 million bags from 34.4 million bags in October 2020 to June 2021. Continuing issues with availability of containers and shipping capacity, albeit with reported improvements in recent months, and a smaller crop harvested during its Arabica ‘off-season’, are the main reasons for the sharp fall. The volume of exports from Colombia is down 1.6% for the first nine months of coffee year 2021-22 at 9.24 million bags, versus 9.4 million bags for the same period last year. The fall in exports is linked to persistent unfavourable weather conditions reducing the available coffee supply in the country.

Exports of all forms of coffee from Asia and Oceania increased by 9.4% to 3.61 million bags in June 2022, and by 17.3% to 34.38 million bags in the first nine months of coffee year 2021-22. During these same periods, Vietnam’s exports increased by 12.9% to 2.36 million bags, and 20.0% to 22.77 million bags, respectively. India’s shipments were down 1.3% to 0.63 million bags in June 2022, but up 31.0% to 5.54 million bags in the first nine months of coffee year 2021-22. Exports from Indonesia increased by 15.8% to 0.52 million bags in June 2022 but were down 2.0% to 5.01 million bags in October 2021 to June 2022.

Exports of all forms of coffee from Africa decreased by 2.4% to 1.36 million bags in June 2022 from 1.39 million bags in June 2021. For the first nine months of the current coffee year, exports totalled 10.01 million bags as compared with 10.22 million bags in coffee year 2020-21. Uganda’s exports have continued to fall, decreasing by 14.6% in June 2022 and 5.4% in October 2021 to June 2022 as compared with the same period a year ago. Lower production stemming from droughts in some parts of the country’s coffee-growing regions also continues to explain the fall in Uganda’s coffee exports. Exports from Tanzania were down 2.3% in the first nine months of coffee year 2021-22 at 0.83 million bags as compared with 0.85 million bags for the same period last year. Over the same period, exports from Ethiopia increased 14.5% to 2.75 million bags from 2.4 million bags.

In June 2022, exports of all forms of coffee from Mexico and Central America were down 16.9% to 1.81 million bags as compared with 2.18 million in June 2021. For the first nine months of the current coffee year, exports are down 3.7%, totalling 12.12 million bags as compared with 12.58 million bags in October 2020 to June 2021. The region’s sharp downturn in June was due to the 33.5% fall in exports from Honduras, the largest exporter of the region, which shipped 0.52 million bags in June 2022 as compared with 0.78 million bags in June 2021.

For the first nine months of coffee year 2021-22, Honduras exported 3.85 million bags, down 15.5% from 4.56 million bags in the same period in coffee year 2020-21. Less rainfall during the bean-filling period across several growing regions, a high incidence of rust disease because of hurricanes Eta and Iota in 2020, and stumping following an earlier outbreak of rust disease in 2012 led renewal that reached peak production between the 2018-2020 harvests; hence the country’s coffee supply continues to negatively affect exports from Honduras.

Total exports of soluble coffee increased by 7.6% in June 2022 to 1.01 million bags versus 0.94 million bags in June 2021. In the first nine months of coffee year 2021-22, a total of 9.05 million bags of soluble coffee were exported, representing an increase of 4.3% from the 8.68 million bags exported in the same period during the previous coffee year. The share of soluble coffee within the total exports of all forms of coffee was 10.0% (measured on a moving 12-month average) in June 2022, the same as in June 2021. Brazil is the largest exporter of soluble coffee, shipping 2.96 million bags in the first nine months of coffee year 2021-22, followed by India with 1.6 million bags. Indonesia takes third place with 1.25 million bags exported over the same period.

Exports of roasted beans decreased by 11.2% in June 2022 to 72,472 bags, down from 81,610 bags in June 2021.

The latest provisional outlook for total production in coffee year 2021-22 remains unchanged at 167.2 million bags, a 2.1% decrease as compared to 170.83 million bags of the previous coffee year.

World coffee consumption is still projected to grow by 3.3%, to 170.3 million 60-kg bags in 2021-22 as compared to 164.9 million for coffee year 2020-21. In 2021-22, consumption is expected to exceed production by 3.1 million bags.

For the full report, visit: ico.org.

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Teabox celebrates tea picking community with Kalpana 2022 First Flush Teas https://www.teaandcoffee.net/news/29342/teabox-celebrates-tea-picking-community-with-kalpana-2022-first-flush-teas/ https://www.teaandcoffee.net/news/29342/teabox-celebrates-tea-picking-community-with-kalpana-2022-first-flush-teas/#respond Thu, 28 Apr 2022 14:23:41 +0000 https://www.teaandcoffee.net/?post_type=news&p=29342 Indian premium tea brand Teabox’s 2022 First Flush harvest is dedicated to Kalpana, the tea pickers that bring the drink to tea lovers across the world.

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For the first time, Indian premium tea brand Teabox is bringing its customers not just exotic First Flush teas, but also a symbol of the tea-picking community’s heartwarming story.

The First or the Spring Flush is the very first growth of tea leaves after the dormancy period. It is considered the best flush of the growing season, bringing in high prices from tea connoisseurs. It contains a high amount of antioxidants or catechins, L-theanine stimulant, and caffeine. First Flush invokes a different image to every tea drinker – one of wonder and excitement; a New Year of sorts for the tea community. The first of these Limited Edition 2022 First Flush teas have now been harvested, and are available online at Teabox – Teabox gets leaves from tea gardens to teacups in just one week.

The first four 2022 First Flush teas available are Singbulli Spring Flowery Oolong, Badamtam Spring White, Goomtee Spring Black, and Upper Namring Spring Clonal Black.

India offers high-quality specialty teas and Darjeeling First Flush tea has made a name for itself in the global as well as domestic market.

Spring Flush teas are light and bright with spring-fresh flavours and are immensely smooth and aromatic. Darjeeling spring white and oolong teas are some of the most prized world-wide and are made in limited quantities. Since Darjeeling tea has received a GI (Geographical Indication) tag, it has brought in a lot of authenticity and tea lovers across the world are willing to pay a premium.

The Kalpana Story – Tribute to the Hands That Pick

Teabox’s 2022 First Flush harvest is dedicated to KALPANA, the tea pickers that bring this magnificent drink to tea lovers across the world.

Teabox says it wants to bring the attention of every tea lover back to the source; to the people, who are so often overshadowed by the distance created by an over-convoluted and old industry, the politics of the region, and a distinct lack of voice. Teabox dedicates this year’s First Flush to them by creating KALPANA – a symbol of the tea picker in the form of a special handmade doll – an embodiment of each and every woman who strives under the sun and rain to pick the finest of the teas.

In Sanskrit, Kalpana translates to ‘Imagination’, a befitting name as it allows the mind to wander across the misty mountains and valleys to create one’s own Kalpana.

Kausshal Dugarr, founder & CEO, Teabox India said: “We wanted to make the idea of bringing this tribe to the forefront more tangible – something that you can touch and see, to bring you closer to the story of these extraordinary women. As we pondered on what exactly that could be, we came up with the idea of handmade dolls. Dolls made from left-over clothes and a little sponge stitched by grandmothers – a perfect symbol for our campaign.”

“To make this happen, we collaborated with Hayden Hall – a private non-profit-making organisation in Darjeeling that dedicates their efforts towards the development of underprivileged women and helping them become self-reliant. With the support of dedicated volunteers, they helped create simple dolls with social and cultural significance. And with each order of our First Flush, we intend to send our customers one of these dolls to highlight their story,” Dugarr added.

Read more about the Kalpana story here, and follow a day in the life of one of the Kalpana tea-pickers here.

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