tea trends

Leading post-pandemic specialty tea industry trends in 2021 — and beyond

This year, 2021, is without question the most complex time to make forecasts and predictions since the specialty tea category emerged in North America. An analysis of the groundbreaking shifts of 2020 can, however, provide some insight into what to expect regarding trends in tea in the coming years, in a post-pandemic world.

Urgent – request your free print copy of UKERS 2020

All paid subscribers to Tea & Coffee Trade Journal will be able to view the online edition of our UKERS 2020 guide free of charge, but please contact us to request your print copy.

Business, Equipment & packaging

Moving beyond tea’s wellness message

Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.

South Korea’s fine teas aim to attract Western consumers

While the urban millennials indulge in Western coffee habits, the revival of ancestral tea traditions continues to gain ground in South Korea together with innovative blends and ready-to-drinks cups by local brands, which are keen to enter the international scene. By Barbara Dufrêne

Blending, roasting & processing, Business