European Speciality Tea Association (ESTA)

The brewing debate around defining specialty tea…

Who knew that specialty tea could be so heated? (Sorry, it’s a lame pun but I could not resist!) I should clarify — the brewing debate (and it’s certainly ‘brewing’) centres around the attempt to define specialty tea. There was no true or even “working” definition of “specialty tea” until last week when the European Speciality Tea Association (ESTA) offered one.

Blending, roasting & processing, Business, Origins

Global tea associations respond to new definition of specialty tea

Tea and Herbal Association of Canada, Tea and Herbal Infusions Europe and
the Tea Association of the USA offer a statement on the new definition of specialty tea.

Business, Origins

European Speciality Tea Association defines specialty tea

In creating the definition of specialty tea, ESTA explained it believes certain factors can help contribute to being able to distinguish specialty teas from commodity teas.

Blending, roasting & processing, Origins

European Speciality Tea Association and Danish Tea Association to merge

The Danish Tea Association, which has been promoting speciality tea in Denmark through education and competitions for five years, is merging with the European Speciality Tea Association.

ESTA launches Tea Certification Programme

The European Speciality Tea Association is launching its programme with a one-day Introduction to Tea course beginning this month.

European Speciality Tea Association launches TEA 101 course

European Speciality Tea Association has launched an online introductory tea education seminar, TEA 101, in collaboration with Australian Tea Masters.

European Tea Society becomes European Speciality Tea Association

The European Tea Society is changing its name to the European Speciality Tea Association (ESTA), effective 1 July.

Events

Wed

11

Dec

(NAMA) Coffee, Tea & Water 2024

The NAMA Water, Tea, and Coffee Event 2024 will take place on 11 December and 12 December, 2024, in New Orleans, Louisiana. Organized by the National Automatic Merchandising Association (NAMA), this event focuses on the latest trends, innovations, and business opportunities within the beverage industry, specifically water, tea, and coffee sectors.

Attendees can expect a range of activities, including informative sessions, workshops, and networking opportunities designed for industry professionals. The event will feature keynote speakers, panel discussions, and a showcase of new products from various exhibitors.

The NAMA event aims to foster collaboration among participants while addressing key industry topics such as sustainability, technology integration, and consumer preferences.

Thu

12

Dec

Global Tea Fair 2024

The Global Tea Fair 2024 in Shenzhen is one of the largest tea industry events, taking place from 12 December – 16 December, 2024, at the Shenzhen Convention & Exhibition Center. It attracts over 180,000 visitors, including importers, wholesalers, retailers, and high-profile buyers from sectors like hotels and supermarkets. The event will feature around 200 speakers, offering market insights, and spanning 100,000 square meters of exhibit space covering diverse tea categories. Highlights include the World Green Tea Conference and a traditional Dou Cha Tea Competition, allowing tea enthusiasts to evaluate and taste premium teas.

Sat

18

Jan

Sigep 2025

Sigep 2025, the 46th edition of the International Trade Show of Artisan Gelato, Pastry, Bakery, and Coffee, will take place from 18 January – 22 January, 2025 in Rimini, Italy. This globally recognized event continues to bring together industry professionals, offering a showcase for innovations in the artisan food and beverage sectors, including gelato, coffee, pastry, and bakery. Sigep 2025 will feature over 1,200 exhibitors and offer opportunities for business networking, live demonstrations, and competitions.

The event will emphasize sustainability, cutting-edge technologies, and global trends, making it a key platform for those involved in these sectors to gain insights and expand their business horizons.

Sun

19

Jan

Winter Fancy Food Show 2025

The 2025 Las Vegas Winter Fancy Food Show, held from 19 January – 21 January at the Las Vegas Convention Center, is a key event for the specialty food industry. This three-day trade show offers opportunities for product discovery, networking, and education, featuring a wide range of specialty items such as gluten-free, vegan, and protein-rich foods. Attendees include large retailers like Whole Foods and Walmart, as well as smaller independent grocers. The show brings together food makers and retailers to explore trends and innovations in the food sector

Thu

30

Jan

10th Annual Global Tea Institute Colloquium

The 10th Annual Global Tea Institute Colloquium will take place on 30 January, 2025, at the UC Davis Conference Center. This year’s theme is “Tea and Peace: Bringing Communities Together,” focusing on tea’s role in promoting cultural connections, social harmony, and scientific research. The event will feature leading experts from academia and the tea industry, discussing tea from perspectives including culture, health, science, and market trends. The colloquium is part of UC Davis’s broader Global Tea Initiative, which integrates interdisciplinary research on tea’s global impact.

Mon

10

Feb

World of Coffee Dubai 2025

World of Coffee Dubai 2025 is a major event for coffee professionals, scheduled to take place in Dubai. It will feature a blend of coffee exhibitions, competitions, and networking opportunities.

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