pandemic
Drink [coffee] to your mental health!
Covid-19 has made consumers look for healthy ways to combat stress, anxiety and depression by way of food and beverage items, with functional coffees being one of the most popular. Coffee brands can appeal to new consumers while differentiating themselves in the increasingly competitive world of functional products.
Recognising the power and potential in Generation Z
It is the most diverse generation to date and holds billions in buying power and they are poised to spend even more as they age, Generation Z is the future. Brands across all industries have no choice but to get to know these consumers.
Consumers favour ‘new’ teas for mind & body
The pandemic and the sanitary restrictions, with less travel and much working out of home have generated increased demand for cups that bring additional benefits and invite new discoveries.