Health
CBD Gains a Foothold in the Tea and Coffee Market in Europe
Expanding e-commerce, clear legal status and mounting pieces of evidence showing valuable health benefits promise big opportunities for cannabidiol in the European tea and coffee industry in the coming years.
Research continues to evidence the benefits of drinking coffee
Go ahead and have that daily cup of coffee, and a second, and perhaps a third cup…It turns out drinking coffee – plain or sweetened – really is good for you.
The caffeine paradox: sleep, anxiety and the endless rise in caffeine consumption
Although consumers’ stress and anxiety levels remain high, their desire for caffeine has not waned. In fact, the demand for higher caffeine products is actually rising.
The pandemic spurs an ever-increasing demand for wellness teas
As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.
Drink [coffee] to your mental health!
Covid-19 has made consumers look for healthy ways to combat stress, anxiety and depression by way of food and beverage items, with functional coffees being one of the most popular. Coffee brands can appeal to new consumers while differentiating themselves in the increasingly competitive world of functional products.
Healthy innovations & new consumers fuel US RTD coffee growth
Attractive across an increasingly wider range of US demographics, RTD coffee counts millennials, in particular, among its largest consumers, but targeting new consumers is also a key opportunity in drawing additional beverage drinkers into the fold.
Recognising the power and potential in Generation Z
It is the most diverse generation to date and holds billions in buying power and they are poised to spend even more as they age, Generation Z is the future. Brands across all industries have no choice but to get to know these consumers.
Consumers favour ‘new’ teas for mind & body
The pandemic and the sanitary restrictions, with less travel and much working out of home have generated increased demand for cups that bring additional benefits and invite new discoveries.