South Korea
World of Coffee trade show expands to Asia in 2024
The SCA’s World of Coffee trade show expands to Korea in 2024 and will feature the 2024 World Barista Championship.
Green tea is gaining ground in Europe
After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.
International Women’s Coffee Alliance welcomes South Korean chapter
The International Women’s Coffee Alliance (IWCA) has announced the addition of South Korea as the 29th chapter in its global chapter network.
First virtual Singapore Speciality Coffee Auction draws in 100 bidders
100 bidders from 17 countries and regions joined the virtual Singapore Specialty Coffee Auction held on 1 October 2020.
South Korea’s fine teas aim to attract Western consumers
While the urban millennials indulge in Western coffee habits, the revival of ancestral tea traditions continues to gain ground in South Korea together with innovative blends and ready-to-drinks cups by local brands, which are keen to enter the international scene. By Barbara Dufrêne