“This campaign resonates deeply with me because it highlights the rich history and connection we share as a community over a simple cup of coffee,” said third-generation Community Coffee owner Donna Saurage. “It reminds me that every sip is not just about the beverage, but about the relationships and values that bind us together.”

The campaign commercial opens with an image of the F.L. and H.N. Saurage General Merchandise Store, which was run by Community Coffee founder Henry Norman “Cap” Saurage and his brother. Cap blended coffee for store customers according to his own secret recipe — a recipe that became Community Coffee in 1919. After five generations,​ Cap’s family is still roasting smooth, rich coffee that builds community​ one cup at a time.​

“Sharing a cup of coffee with an old neighbour or a new friend is as relevant and rewarding today as it was in the past,” said fourth-generation owner Matt Saurage. “So often, it’s through conversations over coffee that people share ideas, relationships are built and communities are inspired.” 

Kicking off the partnership, the campaign was produced by TMA, a marketing and creative agency based in Dallas and aims to connect Community Coffee with a new generation of coffee drinkers while paying respect to those that came before.

The campaign spotlights two of Community’s best-selling coffees: Breakfast Blend and the year-round Mardi Gras King Cake, a flavoured coffee that celebrates the brand’s Louisiana heritage.

Community Coffee’s commitment to giving back is referenced in the commercial’s 1980s classroom scene. Since 1988, the Community Cash for Schools program has raised over USD $8.5 million for students and teachers by enabling schools to redeem product proofs of purchase for funds. The company also recognises community leaders through the Dave Campbell’s Texas Football Community Leader Award, which celebrates educators and administrators positively impacting student-athletes, and the H. Norman Saurage III Service Award, established in partnership with Dream Teachers to honor exceptional Louisiana teachers.

In addition to education, Community Coffee gives back to military service members and disaster relief while being a proud founding member of World Coffee Research.

To view the “Generations’ campaign, click here. To learn more about Community Coffee, visit www.communitycoffee.com.

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“With a passion for education, our Cash for Schools programme is a time-honoured tradition we’ve celebrated for over three decades,” said Matt Saurage, fourth-generation Community Coffee owner and chairman of the board of directors. “With more than 400 schools participating this year, we helped bring joy to thousands of students, teachers and families across our home region.”

Since 1988, the Community Cash for Schools programme has helped public and private schools earn over $8.5 million by offering proofs of purchase on Community® products. With the help of parents, grandparents, neighbours and friends, participating schools collect and redeem proofs of purchase for cash, which can be used at their discretion. Schools can put the money toward resources including new textbooks, computers, playground equipment or events that benefit students.

This year’s total cash earned was up 15% over last year — indicating a strong uptick in Community Coffee’s impact on the region. The top-earning school, Sts. Leo-Seton Catholic School in Lafayette, Louisiana, brought in over $5,000 to improve education for its students.

The Community Cash for Schools programme is open to all state-licensed schools from pre-K through 12th grade. To learn how to participate and for more information about the programme, visit CommunityCoffee.com/CashForSchools. Schools interested in participating can enroll online.

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