Pure Leaf’s latest campaign encourages consumers to take a break
Lindsay Lohan Pure Leaf Tea Break Campaign. Image: Pure Leaf
According to a recent study by independent research firm, Edelman Data & Intelligence, three in five workers struggle to take breaks during the workday, however, sixty-three percent (63%) of workers surveyed noted that when they do take quality breaks, they come back recharged. Pure Leaf want to help unlock high-quality tea breaks to revitalise consumers during the workday with real- brewed iced tea with naturally occurring caffeine. Pure Leaf is teaming up with celebrity, Lindsay Lohan, to promote tea break culture across America.
In Pure Leaf’s new spot, Lindsay brings this notion of prioritising breaks to recharge and come back even stronger to life.
“We owe it to ourselves to take a moment each day to pause, recharge, and revitalise,” said Lindsay Lohan. “I’m proud to partner with Pure Leaf to promote the importance of taking a daily tea break because no matter what you do, we all deserve the time to reset and refresh. For me, prioritising breaks is essential for all of the roles I juggle, allowing me to return stronger and more restored.”
“At Pure Leaf, we are intentional about how we craft our delicious real brewed iced teas so you can feel refreshed and revitalised. We know a lot of people are not taking enough quality breaks during the workday, so we’re launching the Pure Leaf Tea Break to remind people that a moment to reset is very important and revitalisation is just a sip away with our delicious, iced teas made from a few high-quality, simple ingredients, and naturally occurring caffeine from tea leaves,” commented Julie Raheja-Perera, general manager/VP – Pepsi Lipton Partnership North America.
For more information on Pure Leaf’s campaign, visit PureLeaf.com/TeaBreak. Small businesses and 501(c)(3) nonprofits interested in applying for the Pure Leaf Tea Break Grant program can find more details and Official Rules at PureLeaf.com/TeaBreak.
