“This campaign resonates deeply with me because it highlights the rich history and connection we share as a community over a simple cup of coffee,” said third-generation Community Coffee owner Donna Saurage. “It reminds me that every sip is not just about the beverage, but about the relationships and values that bind us together.”

The campaign commercial opens with an image of the F.L. and H.N. Saurage General Merchandise Store, which was run by Community Coffee founder Henry Norman “Cap” Saurage and his brother. Cap blended coffee for store customers according to his own secret recipe — a recipe that became Community Coffee in 1919. After five generations,​ Cap’s family is still roasting smooth, rich coffee that builds community​ one cup at a time.​

“Sharing a cup of coffee with an old neighbour or a new friend is as relevant and rewarding today as it was in the past,” said fourth-generation owner Matt Saurage. “So often, it’s through conversations over coffee that people share ideas, relationships are built and communities are inspired.” 

Kicking off the partnership, the campaign was produced by TMA, a marketing and creative agency based in Dallas and aims to connect Community Coffee with a new generation of coffee drinkers while paying respect to those that came before.

The campaign spotlights two of Community’s best-selling coffees: Breakfast Blend and the year-round Mardi Gras King Cake, a flavoured coffee that celebrates the brand’s Louisiana heritage.

Community Coffee’s commitment to giving back is referenced in the commercial’s 1980s classroom scene. Since 1988, the Community Cash for Schools program has raised over USD $8.5 million for students and teachers by enabling schools to redeem product proofs of purchase for funds. The company also recognises community leaders through the Dave Campbell’s Texas Football Community Leader Award, which celebrates educators and administrators positively impacting student-athletes, and the H. Norman Saurage III Service Award, established in partnership with Dream Teachers to honor exceptional Louisiana teachers.

In addition to education, Community Coffee gives back to military service members and disaster relief while being a proud founding member of World Coffee Research.

To view the “Generations’ campaign, click here. To learn more about Community Coffee, visit www.communitycoffee.com.

The post Community Coffee announces new multi-channel campaign appeared first on Tea & Coffee Trade Journal.

In Pure Leaf’s new spot, Lindsay brings this notion of prioritising breaks to recharge and come back even stronger to life.

“We owe it to ourselves to take a moment each day to pause, recharge, and revitalise,” said Lindsay Lohan. “I’m proud to partner with Pure Leaf to promote the importance of taking a daily tea break because no matter what you do, we all deserve the time to reset and refresh. For me, prioritising breaks is essential for all of the roles I juggle, allowing me to return stronger and more restored.”

“At Pure Leaf, we are intentional about how we craft our delicious real brewed iced teas so you can feel refreshed and revitalised. We know a lot of people are not taking enough quality breaks during the workday, so we’re launching the Pure Leaf Tea Break to remind people that a moment to reset is very important and revitalisation is just a sip away with our delicious, iced teas made from a few high-quality, simple ingredients, and naturally occurring caffeine from tea leaves,” commented Julie Raheja-Perera, general manager/VP – Pepsi Lipton Partnership North America.

For more information on Pure Leaf’s campaign, visit PureLeaf.com/TeaBreak. Small businesses and 501(c)(3) nonprofits interested in applying for the Pure Leaf Tea Break Grant program can find more details and Official Rules at PureLeaf.com/TeaBreak.

The post Pure Leaf’s latest campaign encourages consumers to take a break appeared first on Tea & Coffee Trade Journal.