Commenting on the campaign, Coffee Planet CEO Jamie Brown said:

“Reflecting on our Brewing Futures program, I’m reminded why we do what we do at Coffee Planet: to create real opportunities for those passionate about coffee and ready to build a career in it. Seeing the energy and determination in our trainees has only strengthened our mission: to empower aspiring baristas and build a future where opportunity and specialty coffee go hand in hand.”

The initiative is designed to provide comprehensive, hands-on training, guided by seasoned coffee professionals with decades of experience. From mastering the basics of coffee brewing to advanced barista techniques, the program is tailored to inspire confidence and excellence in each participant.

Selected graduates will have the opportunity to join Coffee Planet’s cafes, ensuring the program directly contributes to both community and brand growth.

Recognised for its excellence in the industry, Coffee Planet was named a “UAE Superbrand” at the 19th Annual Superbrands Tribute at Dubai Festival City in November 2023. The company also received four industry awards in the Middle East, highlighting its commitment to delivering exceptional coffee experiences.

The ‘Brewing Futures’ program marks a significant step in Coffee Planet’s mission to spread specialty coffee culture while providing meaningful opportunities to the local community. With more sessions planned, the initiative continues to shape the next generation of coffee professionals and make specialty coffee more accessible to all.

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Coffee Planet was recognised as a “UAE Superbrand” at the 19th Annual Superbrands Tribute at Dubai Festival City. The Superbrand title is given to brands that offer consumers significant emotional and/or physical advantages over their competitors.  

The company was also recognised by the Asian Business Review, receiving two awards in the Food and Beverage category. Team Coffee Planet won “Team of the Year – Food & Beverage” at the Middle East Management Excellence Awards in recognition of its passion for investing in people through training, development, employee engagement, and ensuring that Coffee Planet is ultimately an employer of choice. The judges acknowledged Coffee Planet’s collective focus on delivering to customers and working strategically with partners, which led to a record-breaking commercial performance in 2022 with 2023 likely to surpass those levels.

Coffee Planet also took home the “National Business Award for Food and Beverage” in recognition of its development of new products and propositions, including the revamped brand identity and packaging, Campus by Coffee Planet, and the introduction of aluminium capsules and instant coffee. Both Asian Business Review awards acknowledged the strong commercial growth of the business.  

The growth story of Coffee Planet has been wedded to a strategy of making specialty coffee inclusive whilst constantly reinventing the brand to be more people-centric and customer-focused. The winning spree was completed with CEO Jamie Brown’s recognition as a “Food Service Icon” at the Retail Middle East Magazine Food Service Icons Awards.   

Coffee Planet started a new chapter in May 2023 with a resolution to make specialty coffee accessible to all customers, channels, and markets globally. This strategy propelled the company to new heights, and it expanded its offerings locally, regionally, and globally. The SCA (Specialty Coffee Association) – accredited educational facility, Campus by Coffee Planet continues to attract aspiring and practising talents from the world of coffee to turn their passions into vocations or enhance their coffee careers with a diverse range of brewing, barista, latte art end expert training courses.  

The rewards come as the company celebrates its best year in its 18-year history. Jamie Brown said about the year’s successes, “We attribute this phenomenal year to the efforts of our wonderful team, our strategic investments in the business and people, and the unique proposition of striving to make specialty coffee accessible to all.” 

Furthermore, Coffee Planet has reinforced its leadership team with three strong additions to keep the growth momentum going into the new year. Rob Saunders, who has operated as non-executive director for several years, joins as the chief finance officer, Wesley Morrissey as sales director, and Matthew Yorke Smith, a founding member of Coffee Planet, moving into his new role as chief operating officer.

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At the Bull & Bear, Waldorf Astoria, Jamie shared news with over 100 customers and industry leaders about the next chapter in Coffee Planet’s strategic growth plans; “Coffee Planet is determined to make Specialty Coffee accessible to all customers, channels, and markets globally and supporting the new logo is a strapline that brings this to life – “Coffee Planet, Everyone’s cup of Specialty”.   

The event was sponsored by two of Coffee Planet’s strategic partners, Victoria Arduino and Necta.  Victoria Arduino, part of the Simonelli Group, are world leading suppliers of traditional machines and grinders, and showcased their award-winning Black Eagle Maverick machine at the venue. Necta, part of the Evoca group are the leading providers of fully automated machines for any out of home environment and had their Kalea Plus in pride of place at the event. 

Attendees got to explore several specialty experiences throughout the evening which included a Coffee Planet brew bar where the relaunched 90+ limited edition coffee from the Cauca region was served. This specialty variety has been carefully roasted to a 90+ Q grade score in Dubai classified as “Outstanding” by the SCA. 

As well as launching the new brand identity, Jamie shared the following new launches. 

• A new packaging range for Retail and Food Services that features a clean and sleek design on a white background and contour lines that represent the topography of the farms where Arabica beans grow, shown in silver foil. The vibrant colours used to label the different product types, differentiate the products a different look while also maintaining consistency with the white and silver background.  
• A new aluminium capsule range which also features the staple silver foil contour lines on white, with a different colour differentiating each flavour offering. The capsules packaging also has a unique transparent window which allows customers to view the capsules without opening the box. 
• New freeze-dried instant products available for the Retail market available in 100g and 200g jars
• A new Campus that will provide a variety of coffee training courses for the market supporting Coffee Planet’s desire to bring specialty to all. Campus offers a portfolio of courses, run by leading industry experts, covering a wide range of subjects, from a basic understanding of coffee and bean origins to expert-level barista training.  
• News of a new roasting facility opening in Saudi Arabia, providing the ability to expand in the local, regional, and global market.  
• The forthcoming launch of 2 Cold Brew cans, Black and Nitro, for the Retail market. Customers will also have the ability to private label these offerings.  

All this innovation can be digested on the new Coffee Planet website which brings to life an evolving story and business that is staying strong to its roots – coffeeplanet.com.  

The specialty experiences continued throughout the evening as attendees had the opportunity to enjoy the cold brew products as well find out more about the Campus from its representatives. Finally, a display wall housed all the new packaging and products giving customers the first glimpse of the full range.     

Jamie Brown commented, “I am delighted that we were able to bring so many people to this event which I see as the first of a series where we can facilitate specialty celebrations. I would like to thank everyone for joining and trust that they have gone away as excited as we are at the many launches and exciting new chapter we have shared today.”

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