Commenting on the campaign, Coffee Planet CEO Jamie Brown said:

“Reflecting on our Brewing Futures program, I’m reminded why we do what we do at Coffee Planet: to create real opportunities for those passionate about coffee and ready to build a career in it. Seeing the energy and determination in our trainees has only strengthened our mission: to empower aspiring baristas and build a future where opportunity and specialty coffee go hand in hand.”

The initiative is designed to provide comprehensive, hands-on training, guided by seasoned coffee professionals with decades of experience. From mastering the basics of coffee brewing to advanced barista techniques, the program is tailored to inspire confidence and excellence in each participant.

Selected graduates will have the opportunity to join Coffee Planet’s cafes, ensuring the program directly contributes to both community and brand growth.

Recognised for its excellence in the industry, Coffee Planet was named a “UAE Superbrand” at the 19th Annual Superbrands Tribute at Dubai Festival City in November 2023. The company also received four industry awards in the Middle East, highlighting its commitment to delivering exceptional coffee experiences.

The ‘Brewing Futures’ program marks a significant step in Coffee Planet’s mission to spread specialty coffee culture while providing meaningful opportunities to the local community. With more sessions planned, the initiative continues to shape the next generation of coffee professionals and make specialty coffee more accessible to all.

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Inspired by its philosophy of making specialty coffee accessible to all, the company has expanded across the Middle East and further. The UAE remains the home country of the brand and Coffee Planet has served many customers in Abu Dhabi through specialty experiences. Now, the next step for the company was to strengthen its presence in the capital.

In a testament to its rapid economic development and strategic initiatives, Abu Dhabi is solidifying its position as a formidable business hub in the United Arab Emirates (UAE). The emirate’s commitment to diversification, innovation, and fostering a business-friendly environment has attracted a surge of local and international enterprises, propelling it into the spotlight as a key player in the global business landscape.

This move will give Coffee Planet a strategic presence in the capital city. The SCA-accredited Campus by Coffee Planet will be their second learning facility in the UAE, with the first being in Dubai. It will allow coffee lovers and budding baristas to turn their passion into a profession, and professional baristas to further enhance their skills. It will also feature a state-of-the-art showroom and office facilities designed to welcome new and existing partners.

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Coffee Planet was recognised as a “UAE Superbrand” at the 19th Annual Superbrands Tribute at Dubai Festival City. The Superbrand title is given to brands that offer consumers significant emotional and/or physical advantages over their competitors.  

The company was also recognised by the Asian Business Review, receiving two awards in the Food and Beverage category. Team Coffee Planet won “Team of the Year – Food & Beverage” at the Middle East Management Excellence Awards in recognition of its passion for investing in people through training, development, employee engagement, and ensuring that Coffee Planet is ultimately an employer of choice. The judges acknowledged Coffee Planet’s collective focus on delivering to customers and working strategically with partners, which led to a record-breaking commercial performance in 2022 with 2023 likely to surpass those levels.

Coffee Planet also took home the “National Business Award for Food and Beverage” in recognition of its development of new products and propositions, including the revamped brand identity and packaging, Campus by Coffee Planet, and the introduction of aluminium capsules and instant coffee. Both Asian Business Review awards acknowledged the strong commercial growth of the business.  

The growth story of Coffee Planet has been wedded to a strategy of making specialty coffee inclusive whilst constantly reinventing the brand to be more people-centric and customer-focused. The winning spree was completed with CEO Jamie Brown’s recognition as a “Food Service Icon” at the Retail Middle East Magazine Food Service Icons Awards.   

Coffee Planet started a new chapter in May 2023 with a resolution to make specialty coffee accessible to all customers, channels, and markets globally. This strategy propelled the company to new heights, and it expanded its offerings locally, regionally, and globally. The SCA (Specialty Coffee Association) – accredited educational facility, Campus by Coffee Planet continues to attract aspiring and practising talents from the world of coffee to turn their passions into vocations or enhance their coffee careers with a diverse range of brewing, barista, latte art end expert training courses.  

The rewards come as the company celebrates its best year in its 18-year history. Jamie Brown said about the year’s successes, “We attribute this phenomenal year to the efforts of our wonderful team, our strategic investments in the business and people, and the unique proposition of striving to make specialty coffee accessible to all.” 

Furthermore, Coffee Planet has reinforced its leadership team with three strong additions to keep the growth momentum going into the new year. Rob Saunders, who has operated as non-executive director for several years, joins as the chief finance officer, Wesley Morrissey as sales director, and Matthew Yorke Smith, a founding member of Coffee Planet, moving into his new role as chief operating officer.

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At the Bull & Bear, Waldorf Astoria, Jamie shared news with over 100 customers and industry leaders about the next chapter in Coffee Planet’s strategic growth plans; “Coffee Planet is determined to make Specialty Coffee accessible to all customers, channels, and markets globally and supporting the new logo is a strapline that brings this to life – “Coffee Planet, Everyone’s cup of Specialty”.   

The event was sponsored by two of Coffee Planet’s strategic partners, Victoria Arduino and Necta.  Victoria Arduino, part of the Simonelli Group, are world leading suppliers of traditional machines and grinders, and showcased their award-winning Black Eagle Maverick machine at the venue. Necta, part of the Evoca group are the leading providers of fully automated machines for any out of home environment and had their Kalea Plus in pride of place at the event. 

Attendees got to explore several specialty experiences throughout the evening which included a Coffee Planet brew bar where the relaunched 90+ limited edition coffee from the Cauca region was served. This specialty variety has been carefully roasted to a 90+ Q grade score in Dubai classified as “Outstanding” by the SCA. 

As well as launching the new brand identity, Jamie shared the following new launches. 

• A new packaging range for Retail and Food Services that features a clean and sleek design on a white background and contour lines that represent the topography of the farms where Arabica beans grow, shown in silver foil. The vibrant colours used to label the different product types, differentiate the products a different look while also maintaining consistency with the white and silver background.  
• A new aluminium capsule range which also features the staple silver foil contour lines on white, with a different colour differentiating each flavour offering. The capsules packaging also has a unique transparent window which allows customers to view the capsules without opening the box. 
• New freeze-dried instant products available for the Retail market available in 100g and 200g jars
• A new Campus that will provide a variety of coffee training courses for the market supporting Coffee Planet’s desire to bring specialty to all. Campus offers a portfolio of courses, run by leading industry experts, covering a wide range of subjects, from a basic understanding of coffee and bean origins to expert-level barista training.  
• News of a new roasting facility opening in Saudi Arabia, providing the ability to expand in the local, regional, and global market.  
• The forthcoming launch of 2 Cold Brew cans, Black and Nitro, for the Retail market. Customers will also have the ability to private label these offerings.  

All this innovation can be digested on the new Coffee Planet website which brings to life an evolving story and business that is staying strong to its roots – coffeeplanet.com.  

The specialty experiences continued throughout the evening as attendees had the opportunity to enjoy the cold brew products as well find out more about the Campus from its representatives. Finally, a display wall housed all the new packaging and products giving customers the first glimpse of the full range.     

Jamie Brown commented, “I am delighted that we were able to bring so many people to this event which I see as the first of a series where we can facilitate specialty celebrations. I would like to thank everyone for joining and trust that they have gone away as excited as we are at the many launches and exciting new chapter we have shared today.”

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Using creativity, passion, skill, knowledge and personality, Coffee Planet’s baristas will be showcasing the art of coffee making, game changing trends, cutting-edge techniques, and multi-sensory tastings by taking over the show’s dedicated Brew Bar – a place hub for coffee connoisseurs coming together, to educate, inspire and entertain.

The roastery will be launching three new varieties of single origin coffee, from El Salavador – almonds, lemon, jasmine, peach, orange acidity, brown sugar sweetness, medium to full body; Panama – mango, peach, almonds, lemon acidity, sugarcane sweetness, medium to full body and Columbia – hazelnuts, strawberry, milk chocolate, orange citric acidity, dark caramel sweetness, medium full body, at the show, whilst bringing Coffee Planet’s unique story to life. Single Origin Coffee allows the flavours and characteristics to speak for themselves due to the pure blend, influencing the consumer’s relationship with coffee.

Visitors will be able to discover their own coffee taste preferences, tasting coffee from the different single regions and learning about how micro-geographic factors impacts the taste. World of Coffee goers can sample cold brew, hot brew and espresso from Coffee Planet’s experiential stand. The stand will feature both retail and office solution set ups, making for an interactive, visual experience for visitors – showcasing that Coffee Planet is the go-to for both B2C and B2B markets.

Pulling an exclusive mix of blends, Coffee Planet roasts more than 2,500 tonnes of coffee annually, Coffee Planet boasts over 20 international and local partners. A fusion of the World’s finest 100% Arabica specialty coffees and the rich theme and heritage of the Arabian Peninsula, Coffee Planet is at the forefront of the fast-growing specialty coffee segment. Ethically sourcing the finest beans direct from the World’s best farmers in over 23 countries, Coffee Planet produces premium-grade coffee with elevated taste, rich aromas, complex profiles and a soothing finish.

Coffee Planet continues its exponential growth within the 8 channels operated, including convenience stores, food service, office coffee supply, hotels, retail, international distribution,

Coffee Planet coffee shop franchising, and at the heart of the business, its roasting facility, which is open to private label partnering. The roastery is capable of producing in excess of 300 tonnes of coffee and three million capsules per month.

Due to the company’s continued growth and the increasing demand for specialty coffee, Coffee Planet has sights on other emerging markets, with the first few cafes to debut in Saudi Arabia later this year, plus additional cafe locations opening within the UAE in 2023.

World of Coffee

Date: January 11-13th

Location: Za’abeel Halls 5 & 6, Dubai World Trade Centre (DWTC)

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Coffee Planet aims to reduce its impact on the environment by repurposing and composting coffee waste by diverting the waste from landfills where organic waste generates methane gases, to feeding soils and contributing locally.  The repurposing process begins with Coffee Planet collecting discarded coffee grounds, which are then transported to a Control Station. The grounds are then weighed, purified, and taken to the composting station to create nutritive by-products that enrich local soil, local farms and local jobs.

Coffee Planet is working with The Waste Lab to create a circular economy by promoting zero waste solutions that are sustainable and transparent. Collections are purposefully routed to minimise carbon footprint and keep emissions low. This program not only benefits the environment but also contributes to the Sustainable Development Goals of the UAE.

The combined efforts of Coffee Planet and The Waste Lab are part of a zero waste philosophy to battle a global problem of Greenhouse Gases emitted from food waste.  A further objective of promoting the segregation and repurposing of food waste in the UAE, where 3.37 million tonnes of food go to landfill every year. Not only is waste eliminated rather than managed via landfill, but it is through initiatives like these that the excess produced by Coffee Planet is redirected to better use.

Coffee Planet plays a significant role in changing the coffee industry by creating a blueprint for other businesses to scale up steps towards a circular economy. This includes sustainable initiatives that promote circularity throughout the company’s value chain in support of the company’s long-term sustainability goals.

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Largely one of the most consumed beverages worldwide, and highly popular in the MENA region, coffee is a daily staple for many and as a result, a large quantity of coffee waste is generated. For every 100 grams of coffee beans, 91 grams of solid coffee waste and wastewater is formed, containing caffeine and several transition metals which poses a risk to environmental health. It is through this project that the excess produced by Coffee Planet, is redirected to better use.

As the largest roastery in the UAE, Coffee Planet is taking action to help create a more sustainable business model by partnering with Bean & Beyond. Each week, coffee remains are collected from the roastery and used to harvest the growth of Oyster mushrooms in the region.

Mushrooms play a crucial role in the cycling of nutrients and their ability to do this makes them perfect for recycling a wide range of organic waste streams. Oyster mushrooms in particular are extremely versatile and considered a superfood due to the various nutrients and acts as a plant-based alternative for its high protein and essential amino acid contents.

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The Dubai Hills Mall location will be at the epicentre of the long-awaited retail destination, ideally positioned for coffee lovers and shoppers looking for a break. As the largest Coffee Planet site to date, this key location marks a significant new design and feel for the homegrown brand. Dubai Hills Business Park – not far from the new mall – is well situated for both residents and office workers to enjoy the specialty coffees and fresh, locally-sourced food offers. Presenting a fresh take on the traditional coffee shop experience, both venues mirror the origins of the Coffee Planet roastery, with warm, golden hues evident – reflecting the sweeping landscape of the UAE. A fusion of the World’s finest 100% Arabica specialty coffees and the rich theme and heritage of the Arabian Peninsula, Coffee Planet is at the forefront of the fast-growing specialty coffee segment.  

Coffee Planet ethically source the finest beans direct from the World’s best farmers in over 23 countries and then roast them to perfection in the Coffee Planet roastery. As a result, the premium-grade coffees are a next-level taste experience, with rich aromas, complex taste profiles and a soothing finish. 

“All of us at Coffee Planet are delighted to be continuing our growth in the UAE with Dash Hospitality, our Master Franchise partner for the country” says Brand Operations Manager, Scott Treasaden. “These two new locations, in the sought-after district of Dubai Hills, cement our vision for our evolving designs and choice of location, whilst proving, further still, the flexibility of our café modelling – for office, community and high-end retail streams. We wish all of our new colleagues every success in their roles – and to our growing number of coffee fans – we hope you enjoy the specialty-grade 100% Arabica coffees and fresh, locally-sourced food offerings” 

Due to significant growth and demand globally for specialty coffee, Coffee Planet has sights on other emerging markets, with the first few cafes to debut in Saudi Arabia later this year, with further expansion plans in the pipeline for Egypt and the UK. 

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The 90+ Panama – Paché variety hails from the Ruiz Farm. The family run farm has been producing coffee in Panama with passion and respect for nearly a hundred years. The Ruiz Farm exclusively grows the Paché varietal, a compact coffee plant originally discovered in Guatemala. This Panama Paché, according to Coffee Planet, will captivate with its elegant notes and complexity and delivers an exquisite yet well-balanced coffee. The cup profile is robust and full bodied, with hints of dates, raisins, plums, cocoa, tea rose, hazel nuts, strawberry, orange and honey sweetness.

The 90+ Colombia Finca Las Margaritas is one of the most renowned coffees from the continent. Hailing from the Las Margaritas Farm, the harvest is incredibly small, making this coffee a classic case of quality over quantity, says Coffee Planet. It’s a long process of 20 to 34 hours of complex fermentation to illicit the most exciting flavours out of these special beans. The cup profile is medium to full bodied and includes notes of yogurt, vanilla, plums, raisins, strawberry, hazelnut, peach and molasses sweetness.

The 90+ range is available until quantities last via: coffeeplanet.com/collections/coffee-planet-90

Prices:

The 90+ Panama Paché: AED 120.50

The 90+ Colombia Finca Las Margaritas: AED 235.50

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A region steeped in coffee history; the Middle East has been identified as one of the fastest-growing coffee markets globally – promising further growth over the next decade – making it one of the largest emerging specialty coffee markets in the world.

As one of the prominent leaders of specialty coffee in the region, Coffee Planet will have a strong presence at World of Coffee with two stands and a spot in the famous Roasters Village.

Coffee Planet’s bar allows attendees to sample both Coffee Planet’s specialty coffee range and exacting brewing methods. Next to the bar, another stand will showcase their extensive range of core products, new product developments, new equipment launches and host an array of interviews with leading industry experts. As an exclusive to World of Coffee, Coffee Planet will launch its brand-new 90+ range of coffee across the stands and in the Roasters Village.

Coffee Planet comments: “As the authority on specialty coffee since 2005, we could not let the WOC come to Dubai, our home, without being part of it. World of Coffee gives us access to an amazing array of coffee experts from across the world, allowing us to meet our long-term partners at a great event and show off what we do to those who may not have met us before, giving them a taste of what we produce.

“We are excited to be sharing some new specialty coffee products and equipment to those attending as well as hosting interviews with stars of the coffee world.”

Find out more about World of Coffee at: dubai.worldofcoffee.org

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Dash Hospitality is a new entity grown from a family construction business with Hayder Al Nashie, CEO at the helm and Christian Jones as general manager. Across several GCC countries the family business has become known to the biggest F&B operators as a leading construction and fitout contractor building some of the most prestigious and well renowned restaurants, coffee shops and central kitchens amongst many other sectors. The combined hospitality experience of the team prompted a foray into F&B activity. This venture is the first of many, with Coffee Planet and Dash Hospitality aiming to create a longstanding relationship.

The new Circle mall is perfectly positioned for residents of JVC and the surrounding areas to enjoy, with Coffee Planet at the epicentre of the new development. Coffee Planet is now giving consumers a chance to experience its specialty Arabica coffee curated for them by a skilled barista in the 1,500 sqft Coffee Planet, Circle Mall. The café has a light, earthy décor with an industrial touch and a varied selection of specialty Arabica coffee on the menu. With falling greenery and a chilled atmosphere, Coffee Planet says its new Circle Mall is the perfect location for residents in the surrounding areas to enjoy a relaxed coffee, a pit-stop in between shopping or freelancers needing to escape the home office for a coffee that hits the spot.

Coffee Planet aims to provide the highest quality specialty coffee with green beans sourced from over 23 countries. The beans are carefully roasted and ground for that perfect sip every time. Coffee Planet Circle Mall is just the first opening in a line-up of exciting announcements to follow, according to the company.

“We are extremely excited to be partnering with Coffee Planet to help bring their established retail, foodservice and office business to life on the High Street. We believe that Coffee Planets 16 year coffee expertise, coupled with our management teams combined 50 years of F&B experience equates to a winning formula that will deliver great coffee of the highest quality, great looking stores and excellent service to our UAE customers,”said Hayder Nashie, CEO of Dash Hospitality Group.

“For Coffee Planet, this is a momentous occasion with the opening of our first location. The company has been sourcing and supplying coffee across the Middle East for many years and now it is our time to put down roots with the help of DASH Hospitality. We look forward to strengthening our partnership with DASH Hospitality as we grow our business together,” commented Robert Jones, CEO Coffee Planet.

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The certified ‘Mother Earth-friendly’ capsules are made from vegetable-based materials which break down easily whilst preserving the integrity of the coffee. For every purchase of the ‘eco pods’, Coffee Planet will also plant a tree through the Eden Reforestation Project. 

The capsules come in four unique blends: full-bodied Italian Dark Roast, French Medium Roast, and Single Origins from Brazil and Peru. All are Nespresso machine compatible. Leaving no sustainable stone unturned, the Organic Peruvian Roast is the only UTZ certified roast in the region, which guarantees responsibly sourced beans from the coffee farmers to the environment. 

The coffee pods are available online via the Coffee Planet website, Amazon, Noon and supermarkets across the UAE including Carrefour, Spinneys, Waitrose and Choithrams.

Prices are as follows:

10 Compostable Coffee Capsules: 21.25 AED

25 Compostable Coffee Capsules: 49.75 AED

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