Euromonitor International

 

Global drinks trends in 2020

A recent Euromonitor International webinar discussed global drinks trends amid Covid-19, particularly the collapse of on trade, both alcoholic and non-alcoholic, and new ways to reach consumers in the home. The webinar focused on three key trends: the collapse of on trade, home as an entertainment hub and premiumisation reimagined.

Is Dalgona coffee just a quarantine craze?

With stay-at-home directives still in place in many cities around the world, new trends are starting to emerge as stir-crazy people are finding inventive ways to pass the time and amuse themselves. One of these trends is making Dalgona coffee.

Drinking mindfully with coffee and tea

There has been a noticeable push into alcoholic drinks on the part of coffee and tea in recent years as some spirits companies are looking to better position their portfolios to align with the mindful drinking trend, while others are using coffee and tea to create interesting new flavour combinations. However, learning from the spirits industry does not necessarily have to mean making alcoholic products. 

Time for a new wellness conversation

Promoting tea as a healthy beverage is still a strong message, but the wellness conversation needs to evolve to further present opportunities for growth. By Anne-Marie Hardie

The great debate: black tea vs green tea

Black tea and green tea are the leading teas consumed around the world. Green tea has an advantage over black tea for its “perceived” health benefits, while black tea has the familiarity and versatility advantage. How can both teas aim to attract more consumers? By Anne-Marie Hardie

Tea & Coffee Trade Journal