Löfbergs debuts its Colombian coffee into Waitrose

After launching in the UK a year ago Swedish coffee brand, Löfbergs, is now extending its portfolio, making a debut into Waitrose with a new Colombia ground coffee.

The Colombia coffee is a single origin ground blend that tastes fruity and sweet, with notes of berries and caramel and Colombian coffee’s renowned smooth taste and aroma.

Löfbergs’ launch into Waitrose also sees the brand unveil a new packaging design. The new packaging remains in-keeping with the bright colours the brand is recognisable for, but further celebrates Löfbergs’ Swedish heritage with Scandi design.

The design of Löfbergs’ offers, on average, a 450g pack, providing 15 more cups of coffee than more traditional coffee bag designs.

Löfbergs selection of coffee includes:

• Colombia Roast & Ground Coffee 450g – Fruity and sweet with notes of berries and caramel. This single origin, 100% Arabica coffee is Rainforest Alliance Certified.
  Medium Roast – 3
  RRP- £7.50.
  Stockist – Waitrose
• Brazil Roast & Ground Coffee 450g – Rich and creamy with notes of milk chocolate nuts. This single origin, 100% Arabica coffee is Rainforest Alliance Certified.
  Medium-Dark Roast – 4
  RRP – £7.50
  Stockist – Waitrose, Tesco and Ocado
• Brazil Whole Beans Coffee 1kg – Rich and creamy with notes of milk chocolate nuts. This single origin, 100% Arabica coffee is Rainforest Alliance Certified.
  Medium-Dark Roast – 4
  RRP- £12.50
  Stockist – Waitrose, Tesco and Ocado

Löfbergs strives to be responsible in its business operations by reducing waste and supporting small-scale farmers, to respect people and the planet – “from bean to cup.” It’s also the world’s largest buyer of organic and fairtrade certified coffee.

Wilson Clarke, MD for Löfbergs UK, commented on the new listing, “Securing this new listing in Waitrose is a testament to the success we have seen in the UK since launching. In the last 52 weeks, we have seen sales volume increase by 561.9%, selling a total of 257.2 tonnes of coffee!

“We are really excited to build on the 3.1% market share the 1kg Brazil has by getting it and our other products into more homes across the UK.”

For more information, visit: Lofbergs.co.uk

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