social impact Archives - Tea & Coffee Trade Journal https://www.teaandcoffee.net/topic/social-impact/ Wed, 04 Dec 2024 12:38:15 +0000 en-GB hourly 1 Equator Coffees’ Holiday Blend Collection is now available https://www.teaandcoffee.net/news/35636/equator-coffees-holiday-blend-collection-is-now-available/ https://www.teaandcoffee.net/news/35636/equator-coffees-holiday-blend-collection-is-now-available/#respond Wed, 04 Dec 2024 12:38:15 +0000 https://www.teaandcoffee.net/?post_type=news&p=35636 This year, 5% of all Blend sales will directly support the company's partners Suke Quto, a coffee farm in Ethiopia’s Guji region featured in this blend.

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Equator Coffee’s Holiday Blend Collection, curated to capture the spirit of community and giving, has launched just in time for holiday gift guides.

Crafted to bring people together, the Holiday Blend celebrates the festive season with rich, warming flavours. This year, 5% of all Blend sales will directly support the company’s partners Suke Quto, a coffee farm in Ethiopia’s Guji region featured in this blend. Funds raised will go toward the Suke Quto School Project, which aims to enhance local schools by providing desks for students in the community.

The limited-edition collection is filled with unique, giftable items that celebrate the holiday season and Equator Coffee’s roots in Mill Valley, California.

  • Holiday blend coffee: Packaged in a custom bag designed by Laurène Boglio, a French illustrator and award-winning Art Director who lives and works in Easthampton, MA and Brooklyn, NY.
  • Holiday mug: 12 oz mug for cosy mornings with a festive touch featuring elements from the custom Holiday Blend bag.
  • Red bag ornament: A nod to Equator Coffee signature red coffee bags, designed to bring a little Equator cheer to any holiday.
  • Mill valley mornings candle: Mill Valley Mornings feels just like a visit to the company’s Miller Ave cafe, delivering an aroma of redwood, spice, sea salt, and citrus blossom.
  • Equator tiger socks: Two cosy sock designs featuring Equator Coffee beloved Equator tiger.
  • Returning favourite – TCHO dirty chai chocolate bar: Created in collaboration with TCHO, this bar brings together Equator’s Jaguar espresso and creamy oat milk chocolate, blended with a rich Masala chai featuring ginger, cardamom, cinnamon, clove, black pepper, and Assam black tea.

Equator Coffee’s Holiday Blend can be purchased on the company’s websiteAmazon, all Equator Coffees cafe locations, as well as beanz.com and Trade Coffee.

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Coffee Planet launches ‘Brewing Futures’ initiative https://www.teaandcoffee.net/news/35595/coffee-planet-launches-brewing-futures-initiative/ https://www.teaandcoffee.net/news/35595/coffee-planet-launches-brewing-futures-initiative/#respond Fri, 29 Nov 2024 16:40:02 +0000 https://www.teaandcoffee.net/?post_type=news&p=35595 This impactful program offers free barista training to individuals passionate about coffee, equipping them with the skills needed to build meaningful careers in the specialty coffee industry.

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As Coffee Planet celebrates its 20th anniversary, the UAE-born specialty coffee brand has launched an initiative, ‘Brewing Futures,’ to give back to the community that has supported its journey over the past two decades. This impactful program offers free barista training to individuals passionate about coffee, equipping them with the skills needed to build meaningful careers in the specialty coffee industry.

Commenting on the campaign, Coffee Planet CEO Jamie Brown said:

“Reflecting on our Brewing Futures program, I’m reminded why we do what we do at Coffee Planet: to create real opportunities for those passionate about coffee and ready to build a career in it. Seeing the energy and determination in our trainees has only strengthened our mission: to empower aspiring baristas and build a future where opportunity and specialty coffee go hand in hand.”

The initiative is designed to provide comprehensive, hands-on training, guided by seasoned coffee professionals with decades of experience. From mastering the basics of coffee brewing to advanced barista techniques, the program is tailored to inspire confidence and excellence in each participant.

Selected graduates will have the opportunity to join Coffee Planet’s cafes, ensuring the program directly contributes to both community and brand growth.

Recognised for its excellence in the industry, Coffee Planet was named a “UAE Superbrand” at the 19th Annual Superbrands Tribute at Dubai Festival City in November 2023. The company also received four industry awards in the Middle East, highlighting its commitment to delivering exceptional coffee experiences.

The ‘Brewing Futures’ program marks a significant step in Coffee Planet’s mission to spread specialty coffee culture while providing meaningful opportunities to the local community. With more sessions planned, the initiative continues to shape the next generation of coffee professionals and make specialty coffee more accessible to all.

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Community Coffee announces new multi-channel campaign https://www.teaandcoffee.net/news/35582/community-coffee-announces-new-campaign-generations-spotlighting-105-year-history-and-five-generations-of-family-ownership/ https://www.teaandcoffee.net/news/35582/community-coffee-announces-new-campaign-generations-spotlighting-105-year-history-and-five-generations-of-family-ownership/#respond Thu, 28 Nov 2024 15:17:44 +0000 https://www.teaandcoffee.net/?post_type=news&p=35582 The new campaign, “Generations,” spotlights the company’s 105-year history and five generations of family ownership.

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Community Coffee announced the launch of its new brand campaign, “Generations.” Highlighting the Baton Rouge, La., brand’s 105-year history, the campaign celebrates Community Coffee’s founding mission – to bring people together and foster community in every cup. This sentiment is at the heart of the “Generations” campaign, displayed across TV, streaming video, digital, social media and audio. 

“This campaign resonates deeply with me because it highlights the rich history and connection we share as a community over a simple cup of coffee,” said third-generation Community Coffee owner Donna Saurage. “It reminds me that every sip is not just about the beverage, but about the relationships and values that bind us together.”

The campaign commercial opens with an image of the F.L. and H.N. Saurage General Merchandise Store, which was run by Community Coffee founder Henry Norman “Cap” Saurage and his brother. Cap blended coffee for store customers according to his own secret recipe — a recipe that became Community Coffee in 1919. After five generations,​ Cap’s family is still roasting smooth, rich coffee that builds community​ one cup at a time.​

“Sharing a cup of coffee with an old neighbour or a new friend is as relevant and rewarding today as it was in the past,” said fourth-generation owner Matt Saurage. “So often, it’s through conversations over coffee that people share ideas, relationships are built and communities are inspired.” 

Kicking off the partnership, the campaign was produced by TMA, a marketing and creative agency based in Dallas and aims to connect Community Coffee with a new generation of coffee drinkers while paying respect to those that came before.

The campaign spotlights two of Community’s best-selling coffees: Breakfast Blend and the year-round Mardi Gras King Cake, a flavoured coffee that celebrates the brand’s Louisiana heritage.

Community Coffee’s commitment to giving back is referenced in the commercial’s 1980s classroom scene. Since 1988, the Community Cash for Schools program has raised over USD $8.5 million for students and teachers by enabling schools to redeem product proofs of purchase for funds. The company also recognises community leaders through the Dave Campbell’s Texas Football Community Leader Award, which celebrates educators and administrators positively impacting student-athletes, and the H. Norman Saurage III Service Award, established in partnership with Dream Teachers to honor exceptional Louisiana teachers.

In addition to education, Community Coffee gives back to military service members and disaster relief while being a proud founding member of World Coffee Research.

To view the “Generations’ campaign, click here. To learn more about Community Coffee, visit www.communitycoffee.com.

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Coffee Fellows honours local community on International Coffee Day https://www.teaandcoffee.net/news/35155/city-of-bellaire-employees-gifted-a-well-deserved-coffee-break/ https://www.teaandcoffee.net/news/35155/city-of-bellaire-employees-gifted-a-well-deserved-coffee-break/#respond Wed, 02 Oct 2024 09:23:28 +0000 https://www.teaandcoffee.net/?post_type=news&p=35155 Coffee Fellows celebrated International Coffee Day by giving back

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In honor of International Coffee Day, Coffee Fellows – the local coffee shop with free WiFi, free alternative milks, sustainable packaging, and German roots – celebrated not only the joy of coffee but also the vibrant community that surrounds them. To mark this year’s holiday, Coffee Fellows honoured the dedicated individuals who work tirelessly to keep Bellaire running.

As a gesture of gratitude, the coffee shop donated gift cards to every employee, recognizing their commitment to making Bellaire a great place to live and work. These city employees, who pour their energy into ensuring that Bellaire continues to thrive, are key to the community’s well being, and Coffee Fellows showed its appreciation by treating them to a well-deserved coffee break.

With the motto “Feel at Home”, Coffee Fellows has become a welcoming space for community members to gather, enjoy exceptional coffee, and connect with each other. “At Coffee Fellows, we believe in the importance of community,” said Sisi Hernandez, café manager at Coffee Fellows Bellaire. “We are so excited for the opportunity to give back to and recognize the people who make this neighbourhood so special. ‘Feel at Home,’ is about more than just coffee and comfort—it’s about connecting.”

This gesture aligns with Coffee Fellows’ commitment to supporting local initiatives and being an integral part of the Bellaire community. The Bellaire location has fostered a warm, inviting atmosphere that reflects its European heritage and family-first values.

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