Silk announces coffee date giveaway to support local roasters
Packaging
Danone North America’s plant-based beverage brand Silk is helping support coffee roasters in the Denver and Boulder communities with a local giveaway.
Silk has a division of products used in coffee shops around the country called the Silk Barista Collection. From 15 May, the public can help support five local coffee shops – and give the gift of coffee to a friend – with Silk Barista Collection’s “Silk Coffee Date Giveaway”.
Entrants must follow @SilkBaristaCollection on Instagram and tag a friend in the comments with whom they’d like to have a virtual coffee date, using the hashtag #SilkCoffeeDateGiveaway.
The first 375 qualifying consumers will be selected to receive a bag of coffee from a Colorado roaster – and one for their friend.
Silk Barista Collection is supporting the following local roasters: Sweet Bloom, Middle State, Amethyst, Huckleberry, and Boxcar. The brand has committed to gift $15,000 worth of coffee, with all funds going directly to the shops.
In addition to its support of local roasters, Danone North America is also working to support the coffee community with a new project that partners with baristas to collaborate and receive design & branding input.
