Bigelow Tea

 

Small but mighty: it is time to connect with Generation Alpha

They may still be young, and most of their purchases are still being made by their parents, but Generation Alpha already has a powerful voice, and these ‘new’ consumers, who are the most racially and ethnically diverse group to date, are intent on being heard when it comes to what they like and dislike, what they believe in, and what products and brands align with their values.

Can the USA be a true tea-growing country?

Tea enthusiasts, can you ever imagine walking into your favourite tea shop and purchasing a “Single Origin Tea from Oregon” or a “Single Estate Tea from California?” At one time, this may have been an utterly nonsensical thought, but apparently, a viable tea-growing industry in the United States is in fact possible.

Moving beyond tea’s wellness message

Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.

Tea & Coffee Trade Journal